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SummaryWritingLead-inClassicrulesfor___________:1.Badnewssells.2.Ifitbleeds,itleads.3.Nonewsisgoodnews,andgoodnewsisnonews.Activity1&2•What'sthetopic?•Underlinethetopicsentenceofeachparagraph.Paragraph1•Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeople'se-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.•Topic?Topicsentence?•Isthefirstsentencethetopicsentence?Paragraph1•Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeople'se-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.•Topic?Topicsentence?•Isthefirstsentencethetopicsentence?Paragraph1•Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeople'se-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.•Thenewfindingisthat______spreadfasterandfartherin______.•(Whilemassmediausuallytendtoshare_______news.)•Predict:What'sgoingtobetalkedaboutinthefollowingtext?Paragraph2•The'ifitbleeds'ruleworksformassmedia,saysJonahBerger,ascholarattheUniversityofPennsylvania.Theywantyoureyeballsanddon'tcarehowyou'refeeling.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Youdon'twantthemtothinkofyouasaDebbieDowner.•Topicsentence?Paragraph2•The'ifitbleeds'ruleworksformassmedia,saysJonahBerger,ascholarattheUniversityofPennsylvania.Theywantyoureyeballsanddon'tcarehowyou'refeeling.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Youdon'twantthemtothinkofyouasaDebbieDowner.•Topicsentenceis....•Unlikemassmedia,youtendtoshare_______()youdon'twanttobea/an________friend.Pagagraph3•Researchersanalyzingword-of-mouthcommunication—e-mails,Webpostsandreviews,face-to-faceconversations—foundthatittendedtobemorepositivethannegative(消极的),butthatdidn'tnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimes'website.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimes'readersandmadethemwanttosharethispositivefeelingwithothers.•Topicsentenceis....?Pagagraph3•Researchersanalyzingword-of-mouthcommunication—e-mails,Webpostsandreviews,face-to-faceconversations—foundthatittendedtobemorepositivethannegative(消极的),butthatdidn'tnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimes'website.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimes'readersandmadethemwanttosharethispositivefeelingwithothers.•Topicsentenceis....?Pagagraph3•Researchersanalyzingword-of-mouthcommunication—e-mails,Webpostsandreviews,face-to-faceconversations—foundthatittendedtobemorepositivethannegative(消极的),butthatdidn'tnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimes'website.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimes'readersandmadethemwanttosharethispositivefeelingwithothers.•Topicsentenceis....?•Tip:Sometimesonetopicsentencedoesn'tconcludethemainideaofaparagraph.Pagagraph3•Researchersanalyzingword-of-mouthcommunication—e-mails,Webpostsandreviews,face-to-faceconversations—foundthatittendedtobemorepositivethannegative(消极的),butthatdidn'tnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimes'website.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthan