WEB 程序设计 电子商务网站设计

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I目录1电子商务网站规划·············································································11.1网站概述·····················································································11.1.1网站开发背景··········································································11.1.2网站开发的目的与意义······························································11.1.3网站开发的目的与意义······························································21.1.4用户需求分析··········································································21.2网站可行性分析············································································31.2.1技术可行性·············································································31.2.2经济可行性·············································································41.2.3操作可行性·············································································42电子商务网站分析·············································································52.1需求分析·····················································································52.2用户需求·····················································································62.2.1功能性需求概述·······································································62.2.2用户模型················································································62.2.3系统流程图·············································································73电子商务网站设计·············································································83.1网站总体设计···············································································83.1.1总体设计的基本原则·································································83.1.2电子商务系统的基本架构···························································93.2网站详细设计··············································································103.2.1数据流程设计·········································································103.2.2业务流程设计·········································································104电子商务网站实施············································································124.1网站部分重要页面源代码·······························································124.1.1首页源代码············································································124.1.2购买页面源代码······································································164.2网站功能测试··············································································264.2.1测试工具的选择······································································26II4.2.2网站测试···············································································264.3网站维护····················································································264.3.1网站运营与维护······································································264.3.2网站优化(SEO)···································································27结束语································································································28参考文献·····························································································2911电子商务网站规划1.1网站概述1.1.1网站开发背景今天的世界是多元化的世界,我国的经济发展也历经了计划经济和市场经济的漫长过程,现在与全世界的发展一样同步跨入了互联网络的网络经济时代,并最终将过渡至以提供各种完善服务为主体的服务经济。在当今网络经济迅速发展并伴随着信息爆炸式的发展过程中,网络经济使得人们在寻找所需商品同时拥有了多种选择模式。客户越来越趋于寻求多样化、个性化、即时和便捷安全的商品和服务。我国电子商务所面临的机遇为:一方面电子商务发展得很快,特别是随着我国加入世贸组织的临近,外国的电子商务盯着我国这一个世界的大市场,如果我国现在还不加快发展电子商务的脚步,我国的电子商务将被外国所控制。为了避免这样的局面发生,我国政府正出台一系列的政策,以扶持我国的电子商务,为我国的电子商务打开方便之门。加之现在银行的网络化的加快,银行结算是越来越方便了。只要有了政府的支持,资金的问题、与银行的结算、邮政等的关系就水到渠成了。另一方面我国电子商务正是在发展的阶段,许多从事电子商务的网站发展还不成熟,规模较小,服务跟不上,竞争力相对较小,加之几个相对较好的网站还未站稳脚跟,还是东打一枪,西打一枪,不能专心的做好一个固定的市场,使消费者不知所从。以上两点正是建设高度专业化,商品质量保证的,且有良好信誉的电脑销售网站的契机。1.1.2网站开发的目的与意义电脑销售在我国一直是处于以直销方式为主要销售方式的阶段,各个厂家一直把注意力放在传统的直销市场之中,但随着我国互联网的不断发展,我国的网民到2003年已经达到了4580万人的规模,国内商家已经把目光投入到了新兴的电子商务领域,其所带来的全新销售概念,深深吸引着商家与消费者的目光。据统计全国有2/3的企业有发展电子商务的意愿,而其中又以本身涉及互联网事业的电脑销售企业居多,因此为了在激烈、残酷的市场竞争中占据一席之地,使企业能够不被即将到来的销售方式革命所淘汰并且使企业能够做大做强,建立电脑销售网站的意义不言而喻。再者,现在网上销售的商品没有统一的质量标准,价格跟市面的价格没2有什么区别,反而要比市面的价格要高,这也是使网上购物发展缓慢的一个原因。对于消费者来说,目前强烈需要的是一个规模大、信息量大的、商品齐全、服务好的、商品价格便宜的电子商务网站。而电脑销售类电子商务网站又有其本身的网络相关性,电脑产品易与管理,质量有保证等等优势,使其成为电子商务的最佳商品。因此电脑销售类网站的前景非常广阔。1.1.3网站开发的目的与意义1)开发电脑销售网站系统的目的通过电脑销售网站系统实现电脑销售的电子商务模式并满足用户进行电子交易的需求。2)开发电脑销售网站系统的目标(1)建立完整的电子商务网站。(2)集成各个系统,实现对整个销售过程的控制。(3)确保该系统的安全,稳定和高效率。(4)用户能够注册(5)用户能够通过信用卡等方式进行电子交易3)电脑销售网站系统的使用范围电脑销售网站系统的使用范围初步定位在我国大陆地区(不包括台湾省、香港、澳门地区)。……………1.1.4用户需求分析本网上购物系统是基于B/S架构,本网站系统的开发主要是方便用户购买商品,减少供应商店面费用。本系统共有三类用户:普通用户是指没有登陆权限(主要指网络用户),以匿名用户的身份访问系统网站。此类用户主要有浏览系统信息、查看商品信息,注册成为会员。把本网站设为首页,添加到收藏夹,联系开发人,查看交款方式,退换货原则,配送范围,交易条款,保密协议等操作。浏览的内容包括:商品信息、商品分类信息。商城会员:这类用户拥有普通用户的所有权限;普通用户可以注册成为会员,并根据会员ID和密码登陆系统,登陆之后可以对更改自己的信息但会员ID做为数据库表主键不能修改。会员登陆后可以查看商品信息,查看各种分类商品信息,将商品添加到购物车中。修改购物车中商品数量,或是删除某些不想要的商品。如果3会员发现网城卡内余额不足还可以进行充值。系统管理员:系统管理员主要负责管理着系统后台信息;主要有订单管理,商品管理,会员管理,物流管理和系统管理。订单管理有未确认订单和已确认订单管理,未付款订单和已付款订单管理,未发货和已发货订单管理,未归档和已归档订单管理。商品管理主要有商品添加和商品管理,商品类别添加和商品类别管理。会员管理主要有添加管理员和管理管理员,管理会员。物流系统主要有支付方式添加和管理,配送方式添加和管理,配送地点添加和管理。系统管理主要是上传管理。因此,本系统可实现功能如下:1.能够完成游客或已注册用户对网上商品列表的浏览,以及对各商品的详细信息的查看。2.能够完成已登陆客户对商品的选购:添加商品到个人购物车,并且对已添加到购物车的商品进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