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重庆大学本科学生毕业设计（论文）社交网络平台在电子商务中的应用分析专业：电子商务重庆大学经济与工商管理学院二O一六年六月GraduationDesign(Thesis)ofChongqingUniversityAnalysisoftheApplicationofSocialNetworkingPlatforminE-commerceMajor:ElectronicCommerceSchoolofEconomicsandBusinessAdministrationChongqingUniversityJune2016重庆大学本科学生毕业设计（论文）摘要I摘要随着社交网络技术的快速发展，社交网络已成为Web2．0时代最广泛的应用，服务的规模从社交关系管理向资讯信息、综合应用、电子商务等方向拓展。电子商务日益趋同化和几何式增长的信息聚集，使消费者处于信息爆炸的环境，社交网络技术与电子商务融合发展的社交电子商务应运而生。社交电子商务的应用越来越广泛，比如美丽说、什么值得买、Pinterest、由微信、微博、淘宝催生的网红经济、粉丝经济、微商、代购、社群经济等等，社交电商为消费者提供好货精品，优化消费者信息供应链，缩短了购物流程，社交电子商务正在改变着人们的生活方式和娱乐方式。并且，互联网技术的进步和智能终端的普及，消费者不断倾向于网络购物和社交网络，并逐渐向移动端转移，便产生了移动购物和移动社交，而步入碎片化时代和自媒体时代。社交网络成为电子商务的超级入口，社交网络、电子商务和移动端三者相结合的移动社交电商也成为新的潮流。关键词：社交网络，社交电商，微信微博，网红经济重庆大学本科学生毕业设计（论文）ABSTRACTIIABSTRACTWiththerapiddevelopmentofsocialnetworkingtechnology,socialnetworkshavebecomethemostwidelyusedintheWeb2.0era,Thescopeofservicesfromsocialrelationshipmanagementtoinformationmanagement,integratedapplications,e-commerceandotherdirectionsofdevelopment.Electroniccommerceincreasinglyhomogeneousinformation,promptingconsumerstofacetheinformationexplosion,inthisenvironment,socialnetworkingtechnologyande-commerceintegrationofthedevelopmentofsociale-commercecameintobeing.Sociale-commerceapplicationsaremoreandmorewidelyused,suchasbeauty,whatisworthbuying,Pinterest,WeChat,micro-blog,Taobaospawnedanetworkofredeconomy,fanseconomy,microbusiness,daigou,socialeconomyandsoon.Sociale-commerceprovidesconsumerswithgoodgoods,shortentheshoppingprocess,Itischangingpeople'swayoflifeandentertainment.AndwiththepopularityofInternettechnologyandtheprogressofintelligentterminal,consumersincreasinglyinonlineshoppingandsocialnetworking.Andconsumersgraduallytransfertothemobileterminal,resultinginamobileshoppingandsocial,andenteringtheeraoffragmentationandtheeraofthemedia.Socialnetworkinghasbecomeasuperentrancetothee-commerce,socialnetworking,e-commerceandmobilethreearecombinedtomobilesocialbusiness,Ithasbecomeanewtrend.Keywords：Socialnetworks,Sociale-commerce,WeChat,Micro-blog,Rednetworkingeconomy重庆大学本科学生毕业设计（论文）目录III目录摘要..............................................................................................................................................................IABSTRACT............................................................................................................................................II1绪论.........................................................................................................................................................11.1研究背景........................................................................................................................................11.2研究意义........................................................................................................................................21.3文献综述........................................................................................................................................21.3.1国外研究现状.....................................................................................................................21.3.2国内研究现状.....................................................................................................................31.4研究方法........................................................................................................................................41.5研究内容........................................................................................................................................42电子商务、社交网络及社交电商基础理论...................................................................62.1电子商务的相关理论.....................................................................................................................62.1.1电子商务的概念.................................................................................................................62.1.2电子商务的分类.................................................................................................................62.2社交网络的相关理论.....................................................................................................................82.2.1社交网络的概念.................................................................................................................82.2.2社交网络的分类.................................................................................................................82.3社交电子商务相关理论...............................................................................................................112.3.1社交电子商务的概念.......................................................................................................112.3.2社交电子商务的分类.......................................................................................................123社交网络及社交电子商务的发展现状分析.................................................................133.1社交网络的发展现状...................................................................................................................133.1.1社交网络的现状特点...............................................................................