ChinaInternetStatistics2009WhitepaperChinaInternetWatch.comDataSource:CNNICTableofContentChinaInternetStatisticsChinaInternetInfrastructureChinaInternetAccessChinaInternetApplicationsChinaInternetWatch.com2Part1ChinaInternetStatisticsChinaInternet2008OverviewChinaInternetWatch.com4BytheendofDec312008,Chinahastotalof298millionInternetusers,withapenetrationrateof22.6%aboveglobalaverage(21.9%).ChinaInternetWatch.comChinaInternet2008OverviewBytheendofDec312008,Chinahastotalof298millionInternetusers,withapenetrationrateof22.6%aboveglobalaverage(21.9%).Broadbandusers:270millionusers(90.6%)ChinaInternetWatch.com5MobileInternetusers:117.6million(133%increasecomparedto2007)RuralareaInternetusers:84.6million(60.8increaseover2007)ChinaInternet2008OverviewOnlinenewsusers:234millionBloggers:162millionTop3applicationsforuniversitystudents1.Onlinemusic2.InstantMessagingChinaInternetWatch.com6InstantMessaging3.OnlinenewsTop15ChinaRegionsbyNo.ofUsersUnit:10KChinaInternetWatch.comChinaInternetWatch.com7ChinaInternetWatch.comTop15ChinaRegionsbyNo.ofUsersGuangdong(south)Zhejiang(south)Jiangsu(south)Shandong(south)Fujian(south)Hebei(north)Henan(north)It’sobviousthatmostInternetusersarefromSouthChina.ChinaInternetWatch.com8Henan(north)Liaoning(north)Shanghai(south)Sichuan(south)Hubei(south)Hunan(south)Beijing(north)Shanxi(north)Shaanxi(north)SouthChinaShanghai,asabigcity(othersareprovincesexceptBeijing),isoneoftop10regionswiththemostInternetusers.Top5RegionsbyPenetrationRateChinaInternetWatch.comChinaInternetWatch.com9Beijing,Shanghai,andGuangdongarethetop3regionswiththehighestInternetpenetration.Top15ChinaRegionsbyNo.ofInternetUsersGuangdongZhejiangJiangsuShandongFujianHebeiHenanChinaInternetWatch.com10HenanLiaoningShanghaiSichuanHubeiHunanBeijingShanxiShaanxiChinaInternet:MaleV.S.Female20072008ChinaInternetWatch.comChinaInternetWatch.com11Thepercentageofmalein2008hasdroppedto52.5%,closertofemalepercentage.Inruralarea,themalepercentageishigher(57.4%)MaleFemaleChinaInternetUsersbyAgeGroup20072008ChinaInternetWatch.comChinaInternetWatch.com12The11-19agegroupconsistsofthemostInternetusers.Below1011-1920-2930-3940-4950-5960-69ChinaInternetUsersbyEducationLevel20072008ChinaInternetWatch.comChinaInternetWatch.com13ThepercentageofmiddleschoolInternetusersgoesup,whichisn’tgoodforcommercializingChinaInternet.PrimaryschoolJuniorMiddleschoolSeniorMiddleschoolCollegeUndergraduatePostgraduateChinaInternetUsersbyIncomeApparently,ChineseInternetusershaveweakpurchasepower.Above8K(US$1170)5K-8K3K-5K2K-3K1.5K-2KChinaInternetWatch.com142K1K-1.5K500-1KBelow500NoincomeChinaInternetWatch.comPart2ChinaInternetInfrastructureIPv4AddressChinaInternetWatch.com16ChinaisrunningoutofIPaddressesunlessitmakestheswitchtoIPv6.DomainsinChinaChinaInternetWatch.com17Bytheendof2008,thereareintotalof16,826,198domainnamesinChina,increased41%from2007anditremainsfast-growingtrend.DomainsinChina.CNisthemostpopulardomainwithatotalnumberof13,572,326(80.66%),followedby.com(2,739,130,16.28%).ChinaInternetWatch.com18WebsitesinChinaChinaInternetWatch.com19Bytheendof2008,China'swebsites(whosedomainnameswereregisteredinChina)hadreached2,878,000,91.4%increasecomparedwith2007,thefastestgrowingyearsince2000.TotalWebPagesChinaInternetWatch.com20Bytheendof2008,thetotalnumberofwebsitepagesinChinaismorethan16billion,90%increasefrom2007.Part3ChinaInternetAccessTimeSpentOnlineChinaInternetWatch.com22The“older”(theageasanInternetuser)anInternetuseris,thelongerheislikelyuseInternet.Aneight-yearoldnetizencouldspenddoubletimeasanewInternetuser.TimeSpentOnlineIn2008,ChinaInternetusersspendanaverageof16.6hoursperweekonline.Ingeneral,thelongeruserssurfInternet,theuseofapplicationsbecomesmorerich,andthemostnaturepeopleareintheirInternetbehavior.ChinaInternetWatch.com23PlacesofInternetAccessChinaInternetWatch.com24•HomeandInternetCaféarethetwomostpopularplacesforInternetaccessinChina.DevicesforInternetAccessChinaInternetWatch.com25PCisstillthemaindeviceforInternetaccess;however,thenumberofmobileInternetusershasincreasedalot.DevicesforInternetAccessTheoccupationofanInternetuserhasanimpactonthetypeofdevicetoselect.ThemobileInternetisthemostpopularamongstudents(43.5%),followedbyphysicalworkers(40.8%).ChinaInternetWatch.com26Laptopuseisthemostpopularamongbusinessexecutives(43%).90%ofusersaccessinternetviabroadband.Part4ChinaInternetApplicationsChinaInternetApplications60.00%70.00%80.00%90.00%UsageChinaInternetWatch.com280.00%10.00%20.00%30.00%40.00%50.00%ColumnBColumnAChinaInternetApplicationsAsshowninthepreviousslide,entertainmentisstilldominantinChinaInternetusers.SearchEngineisthefourthmostpopularInternetapplicationswithover203millionusers.Unfortunately,ChinaInternetcommercialvalueisstillslowthanmostpeopleexpect.ChinaInternetWatch.com29slowthanmostpeopleexpect.THEEND.ChinaInternetStatistics2009WhitepaperFormore,visitChinaInternetWatch.com