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L/O/G/OUnit1CommunicationContentsGlossaryStartingupVocabularyListeningLanguageReviewSkillsCaseStudyReading•1.Whatdoyouthinkarethepurposesofcommunicationinbusiness?•2.Canyoulistsomeformsofcommunicationinbusiness?WarmerRreceivedUnderstoodAcceptedResponsesPurposesYourideasFormsofcommunicationAdvantagesDirectSincereGetimmediateresponse……AdvantagesFastLongdistanceLessnervous……AdvantagesConvenientMoreinformation……TelephoneInternetTalkingfacetofaceQuotation•Everythingthatcanbesaidcanbesaidclearly.----LudwigWittgenstein(1889-1951)Startingup•Thinkofagoodcommunicatoryouknow.•Viewthisvideoandexplainwhyheisagoodcommunicator(whatfactorsmakeagoodcommunicator)?•C:\Users\jiangli\Desktop\建文件夹\乔布斯iPhone4苹果大会（中文翻译）.flvStartingup•Factorsthatmakeagoodcommunicator:–Fluency–Senseofhumor–Vocabulary–Grammar–Listeningskill–Notbeingafraidofmakingmistakes–Physicalappearance–BodylanguageMakesyourideasclearandeasilyreceivedandunderstood_______StartingupDiscussion:•Whatotherfactorsareimportantforcommunication?•Eyecontact•Smile•Organizedandlogicallanguage•Visualaid•CharismaArtsStartingupDiscussion:•Whichformsofwrittenandspokencommunicationdoyouusemost?Why?Vocabulary•PartA:•Goodcommunicators:•articulate,coherent,eloquent,fluent,focussed,lucid,persuasive,responsive,sensitive,succinct•Badcommunicator:•hesitant,inhibited,rambling,tongue-tiedVocabulary•PartB:•1.focussed,succinct•2.hesitant,inhibited,tongue-tied•3.rambling•4.fluent,eloquent,sensitive•5.articulate,coherent,lucid•6.persuasive,responsiveVocabulary•PartC•inarticulate•incoherent•unfocussed•uninhibitedListening•PartA•1.Newtechnologyandtheideathatcommunications,educationandtrainingareimportant.•2.E-mailmeanscompaniescantalktoclientsmoreeasily.Thiswillgoonimprovingaspeoplebecomemoresophisticatedatsendinge-mailattachments.•3.anintranetisaconfidentialcomputernetworkwhereinformationisonlyaccessibletopeopleinspecificorganisations.VWempoyeescangainaccesstoanyworkthatherconsultancyisdoingfortheminordertosuggestchanges,etc.•4.shementionsanumberofinstanceswhereherconsultancyhasnearlylostclientsbecauseofcommunicationbreakdown.Listening•PartsB•1.understand•2.strategy•3.development•4.aims•5.verbal•6.one-to-one•7.confidence•8.rapport•9.realationshipReading•Discussion:•Whatarethebenefitsofeffectiveorganizationalcommunication?•What’sthemeaningofthetitle?•What’sthemainideaofthispassage?BenefitofeffectiveorganizationalcommunicationEffectivecommunicationImprovedStakeholderresponseIncreasedproductivityQuickerProblemsolvingStrongerDecisionmakingSteadierWorkflowStrongerBusinessrelationshipsPromotionofproductsEnhancedProfessionalimageBriefintroductiontoFlatorganizationandTallorganization•Flatorganization(alsoknownashorizontalorganization)referstoanorganizationalstructurewithfewornolevelsofinterveningmanagementbetweenstaffandmanagers.Theideaisthatwell-trainedworkerswillbemoreproductivewhentheyaremoredirectlyinvolvedinthedecisionmakingprocess,ratherthancloselysupervisedbymanylayersofmanagement.•Thisstructureisgenerallypossibleonlyinsmallerorganizationsorindividualunitswithinlargerorganizations.•Ahierarchicalorganizationisanorganizationalstructurewhereeveryentityintheorganization,exceptone,issubordinatetoasingleotherentity.Thisarrangementisaformofahierarchy.Inanorganization,thehierarchyusuallyconsistsofasingular/groupofpoweratthetopwithsubsequentlevelsofpowerbeneaththem.Thisisthedominantmodeoforganizationamonglargeorganizations;mostcorporations,governments,andorganizedreligionsarehierarchicalorganizationswithdifferentlevelsofmanagement,powerorauthority.•Membersofhierarchicalorganizationalstructureschieflycommunicatewiththeirimmediatesuperiorandwiththeirimmediatesubordinates.Structuringorganizationsinthiswayisusefulpartlybecauseitcanreducethecommunicationoverheadbylimitinginformationflow;thisisalsoitsmajorlimitation.FormalCommunicationFormalandInformalCommunicationNetworksinAnOrganizationReading•Readthefirst2paragraphsandfinishthechartonpage9.LargerorganizationLargerorganizationneedeitherahierarchicalstructureoralinemanagementsystemCosts:1.Informationcanonlyflowalongcertainchannelsbecauseonlycertainpeoplecontacteachotherregularly.•2.Lackofpersonalizedcontactsmeans•Lesspersonalcommitment.•3.Favorswillonlybedonewherethereisaclearquidproquo(wherethereisaclearandimmediatebenefittodoingso).•4.Largeorganizationsarelessflexible.OnesolutionDividelargeorganizationsintosmallerunits.InadditionAvoidmaintainingtooformalastructurebyallowingstaffto:1.Buildreciprocalalliances.2.Interactinacasualway.Reading•Carefulreading(p.1)•quidproquo•Translate:•moreover,thelackofpersonalized……ratherthanbeingamatterofmommunalobligation.交换物，相等物此外，个人交流的缺乏意味着个人缺乏承担义务的意识，而就是这种意识能够推动各小组之间的信息流通。Reading•Carefulreading(p.2)•cohesive•reciprocalalliances•Translate:•However,merely…oftheorganization.•Maitainingtooformal…asystemworks.adj.整体的，凝结的互惠的联盟，互相往来的联盟尽管如此，仅仅只是将大公司划分成只有150人的小组部门，并不能完全解决公司内部交流的问题。保持过于正式的人际关系，难以避免会阻碍公司系统的运行。Reading•Carefulreading(p.3)•bedrawntoone’sattention•purpose-builtaccomodation•fallapart•nottosay•Translate:•Theworkseemedmoredi