1保密类别编号武汉大学珞珈学院毕业论文法国葡萄酒文化和对中国的影响系别:英语系专业:英语系年级:1003学号:20100501070姓名:陈雅婷指导教师:梅婷2武汉大学珞珈学院教务处印制3年月日BACHELOR’SDEGREETHESISOFLUOJIACOLLEGEWUHANUNIVERSITYFrenchwinecultureanditsinfluenceonchinaDepartment:EnglishDepartmentSubject:EnglishName:ChenYaTingSupervisor:Prof.MeiTingMay20144武汉大学珞珈学院本科毕业论文原创性声明本人郑重声明:1、所呈交的毕业论文(设计),是本人在导师的指导下,独立进行研究工作所取得的成果。2、除文中已经注明引用的内容外,本论文(设计)不含任何其他个人或集体已经发表或撰写过的作品或成果。3、对本论文(设计)的研究做出重要贡献的个人和集体,均已在论文(设计)中以明确方式标明。本声明的法律结果由本人承担。论文作者签名:年月日I摘要享有世界浪漫之都盛名的法国,其葡萄酒更是闻名世界。法国葡萄酒的发展经历了漫长而曲折的过程,正为其深厚的文化底蕴打下了坚实的基础。随着葡萄酒种植业与酿造业的发展,法国的葡萄酒文化制定了严格的分类和等级,从而为高水准的葡萄酒体系打下了基础。法国之所以能产生独特的文化特点,进而形成完善的文化体系,正是因为葡萄酒的历史积淀与时代冲击。作为在中国推广最为成功的葡萄酒,法国葡萄酒文化对中国葡萄酒影响很大。笔者认为要寻找中国的葡萄酒文化,法国是无法绕过的一道风景。同时随着时代的迅猛发展。人民生活水平逐渐提高,更加注重生活的质量和品位。对于中国人来说,葡萄酒不仅是餐桌上的浪漫点缀,更是渗入到生活中不可缺少的健康饮品。此外,本文拟通过学习法国葡萄酒文化,达到提升本土葡萄酒产业发展的目的。关键词:法国葡萄酒文化;影响;中国葡萄酒IIABSTRACTFrenchistheworld’smostromanticcountyanditswineisalsofamousintheWorld.ThedevelopmentofFrenchwinegetthroughalongandtortuousprocess,whichmakeasolidfoundationforitsfamousculture.Withthedevelopmentofthewine-growingindustryandthebrewingindustry,Portugal,Francewineculturehasdevelopeditsstrictclassificationandgrade,thusfoundahighlevelofWinesystem.Francehasbeenabletoproduceauniqueculturalcharacteristics,thusformingacompletecultureSystem,preciselybecauseofthewineGenerationshock.AsthemostsuccessfulpromotionofwineinChina,theFrenchwineculturehasagreatinfluenceonChinesewine.IbelievethatifoneislookingforChina'swineculturethenFranceisunabletobypass.Simultaneouslywiththerapiddevelopmentofthetimes,Graduallyimprovedofpeople'slivingstandards,peoplepaymoreattentiontothehighqualityoflife.ForChinesepeople,thewineisnotonlyaromanticembellishmentonthetable,itisalsoindispensabletopenetrateintothelifeandbecomeakindofhealthdrinks.Inaddition,thispapertriestopresentthestudyofFrenchwineculture,aimstoenhancethepurposeofthelocalwineindustry.KeyWords:Frenchwineculture;Influence;Chinesewineculture1ContentsChapterOneIntroduction1.1ResearchBackground………………………………………………………011.2SignificanceofStudy………………………………………………………021.3OrganizationofThesis……………………………………………………03ChapterTwoFrenchWineHistoryandCulture2.1ThedevelopmenthistoryofFrenchwinesandprocess………………………042.2Frenchwineclassificationandgrade……………………………………052.3Frenchwineculturecharacteristics…………………………………………07Chapter3ChineseWinecultureandhistory3.1Theriseofwineculture………………………………………………………083.2Thedevelopmentofwineculture……………………………………………093.3Brilliantperiodofwineculture………………………………………………10Chapter4TheinfluenceofFrenchwineculturetoChinesewine4.1thereasonsofinfluence……………………………………………………………114.1.1AShiftInPerspective……………………………………………………114.1.2Thelackofrawmaterials…………………………………………………124.1.3HighcostperformanceofFrenchwine……………………………………134.1.4brandeffect…………………………………………………………………144.2theaspectsofinfluence………………………………………………………154.2.1thewineindustryinourcountryfaceshugechallenges……………………164.2.2theChinesewinelosthisstylecharacteristic………………………………174.2.3Affectedthemainstreamconsumermarketofwineinourcountry……18Chapter5Conclusion………………………………………………………19Bibliography………………………………………………………………………201ChapterOneIntroduction1.1ResearchBackgroundFrenchwineculturehasalonghistoryandprofound.ItisgrowingwiththesocialcivilizationinFrance,wecansaythewineculturehaspenetratedintoallaspectsofFrenchlife,wecanseetracesofitandinfluenceinreligion,politics,culture,artsandotherfields.Sincethereformandopeningup,moreandmoreFrenchwinewasintroducedinChina.ChinesepeoplehavebecomemoreawareofFrenchwineculture.FromthepreviouswineandSpriteandnowmakesatasteofwine,fromthepreviousviewthatwineisredwinetotheviewthatpeopleshouldbegintounderstandthewineclassification,ChinesepeopleareincreasinglyattractedandinfluencedbytheFrenchwineculture.21.2SignificanceofStudyIntoday'sworld,thewinehasbecomeatrend,akindofculture,isthepronounofeleganceandtaste.Theauthorproposedonthebasisoftheanalysisofthesummary,bycomparingthedifferencebetweenthemethodofwine,foundproblemsinthedevelopmentprocessofthewineindustryinChina,anddrawlessonsfromtheFrenchinstrategyandpolicyofthewineindustrydevelopment,putforwardourcountryinPortugalandalsowineindustryinternationalcompetitivenesspoliciesandSuggestions,inordertopromotethedevelopmentofwineindustryinChinacontributeameagerstrength.31.3OrganizationofThesisThispaperisdividedintofiveparts:Inchapterone,“Introduction”,weprovideabriefpictureofresearchbackgroundthethreemajoraspectsaswellasthesignificanceofthisstudy.Inchaptertwo,FrenchwinehistoryandCulturearereviewed.ThedevelopmenthistoryofFrenchwinesandprocess,Frenchwineclassificationandgrade,andFrenchwineculturecharacteristicsarepresentedindetails.Inchapterthree,ChineseWinecultureandhistoryarerelated.ThenwestatetheriseofwinecultureandthedevelopmentofwinecultureInchapterfour,TheinfluenceofFrenchwineculturetoChinesewineisthemainpoint.Andwelistthefourreasonsofinfluence:aShiftInPerspective,thelackofrawmaterials,HighcostperformanceofFrenchwine,brandeffect.Nextwealsoanalysestheaspectsofinfluence,whichisthewineindustryinourcountryfaceshugechallengesandtheChinesewinelosthisstylecharac