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Chapter11.crossnationalboundaries/cross-border跨国界2.businesstransaction商业交易3.governmentalpolicy政府政策4.foreigndirectinvestment(FDI)国外直接投资5.securities股票6.multinationalenterprise多/跨国企业7.parentcompany母公司8.hostcountry东道国9.financialrisk金融风险10.exchangerate汇率11.antitrustlaw反托拉斯法（反垄断）12.employmentagreement雇佣协议13.commericalcredit商业信用14.tradingagreement贸易协定15.balanceofpayment国际收支差额16.exchangeforgoods商品交换/交易17.fiscalpolicy财政政策18.doubletaxation重复纳税19.letterofcredit(L/C)信用证20.contractualobligation契约规定的义务21.antidumpingduty反倾销税22.intellectualproperty知识产权23.importcontract进口合同Chapter21.soleproprietorship独资企业2.stockholder/shareholder股东3.generalpartnership一般合伙企业4.writtenagreement书面协议5.orderofacourt法庭宣判6.limitedpartnership有限合伙企业7.jointstockcompany合股企业8.shareofstock股份9.initialcapital启动资金10.aboardofdirectors董事会11.nonprofitcompany非盈利公司12.closedheldcompany私募公司/股东人数有限的公司13.publiclycompany公募公司/上市公司14.municipality市政当局15.vicepresident-marketing营销副总经理16.dividend股息17.transnationalcorporation(TNC)跨国企业18.globalprofitmaximization全球利润最大化19.stockexchange证券交易所20.pensionfund养老基金21.brokeragehouse经纪行22.researchanddevelopment(R&D)研发23.labor-intensive劳动密集型24.intra-companypayment公司内部支付25.transferpricing转移价格26.unitarytaxationpolicies单一税收政策27.articlesofincorporation公司的章程Chapter31.merchantwholesaler批发商2.retailing零售业3.ultimateconsumer最终消费者4.warehousing仓储5.inventorycontrol存货控制6.agent/principal代理/委托人7.productassortment产品花色品种搭配8.verticallyintegratedmarketingchannel纵向联合的营销渠道9.speciallystore专业商店10.massmerchandiser大型综合商场11.productfranchise商品特许经营权12.franchiser/franchisee特许经营权授权人/被特许经营者13.royalty特许使用费14.e-commerce电子商务15.business-to-business(B2B)企业对企业的电子商务16.broker经纪人17.cyber-payment电子支付18.commodity商品19.valueadded增加价值20.e-commercemarketplace电子商务市场Chapter41.equilibriumprice均衡价格2.microeconomics微观经济3.businessborrowing商业借贷4.demand/supplycurve需求/供给曲线5.monetarypolicy货币政策6.fiscalpolicy财政政策7.macroeconomics宏观经济8.demand-pullinflation需求拉动型通货膨胀9.cost-pushinflation成本推动型通货膨胀10.laborforce劳动力11.restrictivemonetarypolicy紧缩性的货币政策12.changeinquantitydemanded需求数量的变化13.prevailingprice普遍价格14.substitutegood替代品15.expansionarymonetarypolicy扩张性货币政策16.frictionalunemployment摩擦性失业17.cyclicalunemployment周期性失业18.demander/supplier需求者/供应者19.changeindemand需求变化20.circulation流通21.stagnanteconomy经济不景气Chapter51.marketplace市场2.privateenterprisesystem私营企业制度3.thelawofsupplyanddemand供求规律4.purecompetition完全竞争5.prevailingprice普遍价格/现行价格6.monopolisticcompetition垄断竞争7.oligopoly寡头垄断8.regulatedmonopoly受统制的垄断9.publicutility公共事业公司10.price-support价格补贴Chapter61.marketeconomy市场经济2.barter物物交换3.stockmarket股票市场4.plannedeconomy计划经济5.supplyforce供给力6.demandforce需求力7.pricesystem价格体系8.theequilibriumofsupplyanddemand供求均衡9.quantitysupplied供给量10.quantitydemanded需求量11.buyingpower购买力12.economicforce经济力13.pricesystem价格体系14.levelofdemand需求水平15.consumption消费16.economicsystem经济体制Chapter71.businessnegotiation交易磋商2.prospectivedealer潜在交易商3.inspectionapplication报检4.counteroffer还盘5.generalinquiry一般询盘6.acceptance接受7.offeree/offeror被收盘人/报盘人8.marineinsurance海运保险9.consignor托运人10.carrier承运人11.consignee收货人12.arbitration仲裁13.forcemajeure不可抗力14.billoflading=B/L提单15.L/C=letterofcredit信用证16.customsclearance出口结关；清关；海关放行17.import/exportcontract进出口合同18.shippingadvice装船通知19.validityperiod有效期限20.legalcapacity法定资格能力21.remindingofL/Cissuance催证22.settlementofclaim理赔23.inspectioncertificate商检证书24.exportlicense出口许可证25.insurancepolicy保险单26.issuingbank开证行27.FOB=freeonboard船上交货28.CIF=costinsuranceandfreight成本、保险费加运费29.CFR=costandfreight成本价运费30.portofshipment装运港31.portofdestination目的港32.financialposition/standing财政状况33.commercialintegrity商业资信34.bankreference银行资信证明人35.creditinquiry信用调查36.chartering租船37.commodityfair商品展览会/商品交易会Chapter81.tradeterm贸易术语2.FOB=freeonboard船上交货3.moneyofaccount计价货币4.pricecomposition价格构成5.customarypractice惯例6.dischargingexpense卸货费用7.marineinsurance海运保险8.premise所在地9.CFR=costandfreight成本价运费10.CIF=costinsuranceandfreight成本、保险费加运费11.commission佣金12.unitofaccount计帐单位/计算单位13.quotation报价14.sightletterofcredit即期信用证15.timeletterofcredit远期信用证16.B/E=billofexchang汇票17.B/D=bankdraft银行汇票18.B/L=billoflading提单19.deliveryorder提货单20.carrier运输公司21.carriage运费22.portofshipment装运港23.portofdestination目的港24.theriskoflossordamagetothegoods货物灭失或损坏的风险25.shipment装运/装船Chapter91.marketingconcept营销观念2.nonprofitinstitution非盈利机构3.ownershiputility有权使用4.targetmarket目标市场5.consumerproduct消费品6.industrialproduct工业品7.ultimateconsumer最终消费者8.federalgovernment联邦政府9.purchasingdepartment采购部10.discretionaryincome可随意支配的收入11.marketingmix营销组合12.theproduct’slifecycle(PLC)产品生命周期13.toputemphasison强调/重视14.marketingstrategy营销战略15.totalmarketsales市场总销售额16.personalselling人员销售17.productpackaging产品包装18.promotionaltool促销工具19.advertisingcampaign广告运作20.foreignaffiliate海外分公司21.advertisingagency广告公司22.outdooradvertising街头/户外广告23.directmailmarketing直接邮件营销/直邮广告24.channelsofdistribution分销渠道25.pricingstrategy价格战略26.sponsorship赞助27.publicity宣传/广告宣传28.salespromotion促销29.telemarketing电话推销30.tradingstamp优惠券/赠品券Chapter101.internationalsettlement国际结算2.remittance汇付3.collection托收4.letterofcredit信用证5.ameanofpayment支