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TheConceptofLuxuryConsumptionNowadays,moreandmoreconsumersbelieveinthisconceptofconsumption.“Donotbuythemostsuitablegoodsbutthemostexpensiveones.”Actually,Ithinkit’sawrongmeasureofconsumption.SomepeopleonlybuyBMWcars,Rolex‘swatches,Gucci‘sbagsandCartier‘sjewelry…SomepeopleevensendphotosorvideostotheInternettoshowofftheirluxuries.Howridiculoustheyare!Iwonderwhypeopleinthesocietyaresoeagertochaseluxury.WithChineseeconomydeveloping,ourlivingconditionsareprogressingcontinuously.Evensomepeoplewasbornwithasilverspooninhismouth.Majorityofthemdonotunderstandhowdifficultearningmoneyis,andsetupawrongconceptofconsumption,andevenofvalue.Meanwhile,themedia,suchastelevision,thenewspapers,theInternet,caninfluencepeople‘sconceptofconsumptiontoagreatdegree.WecanoftenseesuchscenesinTVplaysthattheheroorheroinelivesaluxurieslife.Thesescenesmakepeople,especiallyteenagers,yearnforthiskindoflife,whichtheythinkiscoolandperfect.Thus,theybecomekeenonbuyingluxuriousgoodseveniftheydon’thavemuchmoney.Thisconceptofluxuryreallygoesagainstthecorrectsocialconceptofvalue.Asanunderstandingcollegestudent,weshouldabandonthewrongsenseandsetanexampletothesociety.Firstofall,weshouldn’twastemoneytobuyuselessluxuriesandshouldbethriftywithclothes,foodandsoon.Ifwehaveextramoney,wecanalsodonateittocharitableinstitutions.Anoblepeopledoesnottakeproudofmaterialluxuriesbutsentimentalvalue.Weshoulddomoremeaningfulthingsandsetuptheconceptthat“Donotbuythemostexpensivegoodsbutthemostsuitableones.”