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WordPowerUnit1AdvertisingBlank-filling____________(advertise)areanimportantpartoflife.Theyuselotsof____________(persuade)and_______(excite)imagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe________(care).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?Moreexamples:Rootderivatives/newwordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Thinkmorewordsthatarecreatedthisway.Whichgroupcanwin?Thegroupthathasthemostwordswins.Howtoformadjectivefromnounsandverbs?WuPing:Doalladsplaytricksonpeople?WuHong:No.PSAsusesomeofthesamemethodsascommercialads,likepersuasivelanguageandexcitingimages,buttheyarenotmeanttotrickus.commerceN.commercialpersuadeV.persuasiveexciteV.excitingUsingsuffixesNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicoriginoriginaldangerdangeroushelphelpfulVerb+ed+ing+iveamazeamazedexciteexcitingattractattractiveCanyouthinkofmoreexamples?Exercise:BestClothingShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)creative(5)fantastic(6)exciting(7)friendly(8)competitive(9)famous(10)luckyLet’slearnmoreaboutsuffixes.SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingthequalityof-ouslike,fullof-fulcharacterizedby-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthfulcloudless,hopelessPuzzlecommercial1commerce2health3hero4attraction5help6excitement7origin8danger12345678HiddenwordFoodand________arequiteimportanttoourhumanbeings.用所给单词的形容词形式填空！healthyheroicattractivehelpfulexcitingoriginaldangerousclothingActiveshowSupposeyouareabookseller.Youwantyourcustomertobuyanewbookcalled‘EnglishLiterature’.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerandthenhaveitpresented.learnmoreaboutsalesandmarketingUsefulexpressions:ProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSalestargetMarketleaderHighqualitySalesfiguresWhatdotheymean?Canyouhaveaguess?Practice:BPossibleanswers:(1)product(2)marketshare(3)salesfigure(4)consumers(5)highquality(6)marketresearch(7)sales/marketingdepartment(8)Salestarget(9)marketleader(10)salesandmarketingExerciseforconsolidationproductsalesqualityfigureconsumerdiscountIwanttobuysomemilk________fromtheshop.________ofmilkusuallygoupduringthistime.Ilike‘Fresh’milkverymuchbecausethisbandusuallyhasagood________.Recentsales________showthatitispopularamong_______.Theshopalsogivesmuch_______of10percentforcash.`Whydon’tyouhaveatry?productsSalesqualityfiguresconsumersdiscountHomework1FinishtheExonPage91.2MakegoodpreparationforGrammarandUsage.Thanks!Bye-bye!