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Unit1OrganizationUnit1新职业英语职业综合英语1第2版Unit1OrganizationContentsBackNextHomeListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6Unit1OrganizationWarm-1Warming-upTask1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.BackNextHomeGermany_______________________JapanUSACarCompanies______________________GermanyUSAFrance______________________RepublicofKoreaP.R.ChinaUSASupermarketCompaniesMobilePhoneCompaniesUnit1OrganizationWarm-2Warming-upTask2Listatleasttwocompaniesforeachtypeofthefollowingproducts.BackNextHomeTCL,Sony,Panasonic,Philips…Lenovo,Apple,IBM,Sony…Li-Ning,Adidas,Nike,Reebok…Unit1OrganizationlogoWarming-upBackWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothers’inasimilarmarket.Unit1OrganizationCompanyintroductionWarming-upCompanyintroductionBavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.ToyotaMotorCorporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld’slargestautomakers.BackNextHomeUnit1OrganizationCompanyintroductionWarming-upNextHomeMetroAG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-MartStores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal500”.CarrefourSAisaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.BackUnit1OrganizationCompanyintroductionWarming-upBackNextHomeSamsungGroupisthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Construction.LenovoGroupLimitedisChina’slargestandtheworld’sfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephonehandsets(听筒).AppleIncisanAmericanmultinationalcorporationheadquarteredinCupertino,California,thatdesigns,develops,andsellsconsumerelectronics,computersoftware,onlineservices,andpersonalcomputers.Unit1OrganizationReadingAReadingATextTask1Task2BusinessKnow-howBackNextHomeUnit1OrganizationTextA-1Beforereadingthetext,seehowmuchyouknowaboutGoogle’shistoryanddevelopmentbywatchingthefollowingtwovideoclips.BackNextHomeReadingAUnit1OrganizationTextA-1Google1Anyone（whohaseverusedtheInternet定语从句—上过互联网的人）hasseenGoogle,andmanypeoplewouldjust“googleit谷歌一下”whentheytrytofindinformationaboutsomethingontheInternet许多人要在互联网上查找某方面的信息.Astheworld’smostpopularInternetsearchengine作为全世界最有名的互联网搜索引擎,Googleisoneofthegreatestexamples最好范例之一ofonlinesuccess网络业界功成名就.BackNextHomeReadingAUnit1OrganizationTextA-22ItallbeganinJanuary1996asaresearchproject一个研究项目atStanfordUniversitybyPh.D.studentLarryPage.Tryingtofindabetterwayforwebusers网络用户tosearchforrelevantpages搜索到相关网页,Pagehadanidea设想thatthiscouldbeachievedbyexaminingtherelationshipsbetweenwebpages检索网页之间的关系来实现.Hethoughtthatwebpageswhichhadthemostlinks链接最多的网页tothemfromotherwebpagesmustbethemostpopular最受欢迎.Thetechniqueappearedtobesuccessful.BackNextReadingAHomeUnit1OrganizationTextA-33PageandhispartnerSergeyBrinsetuptheircompany创建了自己的公司onSeptember7,1998andregisteredthegoogle.com注册了google.com这一网址thefollowingweek.Thesearchenginequicklygrewinpopularity名声鹊起andin2000Googlebegantoselladvertisingontheirwebsite.Afterafewyearsofgrowth发展fueled资助byeagerinvestors,Googlewentpublic.上市ManyGoogleemployeesbecameinstant一夜之间millionaires.BackNextReadingAHomeUnit1OrganizationTextA-44Googlehasacquired收购YouTube.com(whichistheInternet’slargestvideo-sharingwebsite视频共享网站--定语从句)andcontinuestoaddnewfeatures功能everydayincludingtoolbars工具栏,email,andadvertising.Ofcourse,withgrowth成长andsuccess成功therealsocomescompetition带来了竞争.MicrosofthastriedtoacquireYahooinordertocompetewithGoogleintheInternetsearchenginearea.BackNextReadingAHomeUnit1OrganizationTextA-55Inadditionto随着its公司growth壮大andpopularity知名度提升,Googlehasalsobeennamedthenumberonecompany排名第一toworkforintheUnitedStates美国公司就业吸引力.Ittendstostayawayfromtypicalofficedesigns尝试打破传统的办公室设计andtriestomaketheofficeaplacewhereemployeesarecomfortableandfreetoexcelattheirwork充分发挥自己的才华.BackNextReadingAHomeUnit1OrganizationTextA-66Today,Googlehasbecomeamultinationalcorporation跨国公司inInternet-relatedservicesandProducts提供与互联网相关的服务与产品的.Theseincludesearch搜索,cloudcomputing云计算,software软件,andonlineadvertisingtechnologies网络广告技术.Anditistheleader佼佼者intermsofad-basedrevenueontheweb网络广告收入的.Thebrainchild小点子oftwostudentsh