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马克汀市场营销学一日一讲（）编辑整理马克汀市场营销学一日一讲（）编辑整理1No.1TheTop30ReasonstoBeanOnlineEntrepreneurIneverthoughtIwouldbecomeanentrepreneur.NowthatIam,it’shardformetoeverimaginegoingbacktoanormaljob.TherearealotofreasonswhyIlovebeinganentrepreneurandI’velistedmytop30below.Ifyou’rethinkingaboutbecominganentrepreneur,Ihopereadingthisinspiresyoutotaketheplunge.Ifyou’realreadyanentrepreneur,Ihopeitremindsyouthatyouhavealottobethankfulfor.#1YouCanWorkinYourPajamasWhenyoureallywanttobecomfortable,evenbusinesscasualisn’tcasualenough.Onlineentrepreneursgettoworkwhilewearingsandals,sweatpants,andeventheirpajamas.#2It’sLow-Risk“Ifyoustartwithnothingandendwithnothing,thennothingwaslost.”——MichaelDunlopTwodecadesago,ifyouwantedtosellaproduct,youneededastore.Ifyouwantedtoofferaservice,thenyouneededofficespace.Ifyouwantedaplatformtopromoteyourselfwith,youwouldhavetopayforadvertisingspace.马克汀市场营销学一日一讲（）编辑整理马克汀市场营销学一日一讲（）编辑整理2Startingabusinesswasexpensiveandthereforerisky.ButtheInternethaschangedthings.Insteadofpayingtensofthousandsofdollarsayearforrealestate,youcanpaylessthan$100ayearforadomainnameandhosting.Insteadofpayingthousandsmoreonmarketing,youcanstartasocialmediaplatformforfree.Allofthisdoesn’tguaranteeyou’llsucceed,butitdoesmeanthatyoucan’tlosemuchbytrying.#3YourWorkisYourOwnWhenyouworkforsomeoneelse,allofyoureffortsgotohelpingabusinessthatdoesn’tbelongtoyou.Asanentrepreneur,youreffortgoestoincreasingthevalueofsomething(abusiness)thatyouownoutright.Gettingamonthlypaycheckisgreat,butit’sashort-termfixcomparedtodevelopinganassetthatcanbringyouwealthforyearsandyearstocome.#4There’sNeveraDullMomentCompaniesliketohirepeopletofillonerole.Asanemployee,you’regenerallyexpectedtodoonethinganddoitverywell.Thismaybeefficient,butit’salsoboring.Entrepreneursjuststartingoutdon’thavethisproblem.Insteadoffillingonerole,theymustfillalloftherolesfortheircompany.Inoneday,you’llworkasadesigner,writer,coder,salesperson,andmaybe马克汀市场营销学一日一讲（）编辑整理马克汀市场营销学一日一讲（）编辑整理3evenjanitor(somebodyhastocleanup).Playingsomanypartsisdaunting,butitkeepsthingsinteresting.#5YouLearnSomethingNewEveryDayHere’sanotherbenefittohavingthevarieddutiesofanentrepreneur:there’salwaysmoretolearn.Evenifonedayyouwereabletolearneverythinginvolvedinmakingmoneyonline,youwouldwakeupthenextdayandhavemoretolearn.Asanonlineentrepreneur,thebetteryou’reabletokeepupwithup-to-datetechnologies,techniques,andtrends,theeasieritwillbeforyoutobesuccessful.Personally,IlovethesenseofprogressIgetwhenIlearnavaluablenewconceptorskill.IalsolikethatI’malwayschallengingmymindandkeepingitsharp.#6YouCanFindYourTrueCallingMostpeopleknowwhattheywanttodofortherestoftheirlivesbythetimethey’refiveyearsold.Bythetimethey’re25yearsold,theyusuallyaren’tsosure.Ifyou’relookingforsomeclarityonthesubject,thenyoumaywanttobecomeanentrepreneur.Sinceit’ssuchadiverseandself-guidedcareerpath,entrepreneurshipisagoodwaytofindyourtruecalling.#7YouCanBeattheRushDrivingtoworkwitheverybodyelseduringrushhourisawasteof马克汀市场营销学一日一讲（）编辑整理马克汀市场营销学一日一讲（）编辑整理4time,gasoline,andyourpatience.Asanonlineentrepreneur,yourmorningcommutecanbethewalkfrombedroomtoyouroffice.Ifyouchoosenottoworkfromhome,youcanstillavoidtherushbygoingtoworkanhourearlierorlater.#8MoreHomeCookingEmployeesdon’tdoalotofcookingduringtheirlunchbreak.It’smorepracticaltogoouttolunchatarestaurantorbringasacklunch.Butasanentrepreneur,youcanspendmoredaysworkingfromhomeandthereforemorelunchesinyourownkitchen.There’snothinglikehomecooking:it’softenhealthier,lessexpensive,andmoresatisfying.#9MoreSunshineIliveinFortCollins,Coloradoandthislastweekhasseensomeunseasonablywarmweather.Unfortunately,whenI’mstuckinsideworkingduringabeautifulday,Itendtobedistracted.SoItookmorningsofflastweektohike,bike,andplaybasketball.AftergettingacoupleofhoursofVitaminD,Iwasreadytobuckledownforwork.IfIhadaregular9-to-5job,thatwouldn’tbepossible.Iwouldprobablybestucklookingoutthewindowallday.#10ItHelpsBuildYourNetworkThedifferencebetweenachievingyourwildestdreamsandbeingleftinthedustcanbeassimpleasknowingtherightperson.马克汀市场营销学一日一讲（）编辑整理马克汀市场营销学一日一讲（）编辑整理5Someoccupationsarebetteratbuildingyournetworkthanothers.Butyouprobablywon’tmakeatonofconnectionswhileworkinginthesameofficeeverydayyearafteryear.Entrepreneurs,ontheotherhand,arealwaysmeetingnewpeople.Theyhavetoreachouttopotentialclients,customers,andpartnersiftheywanttokeeptheirbusinessmovingforward.Allofthatturnoverhelpsentrepreneurstohavesomeofthebiggest(andmostlucrative)networksaround.#11TheInternetisStillGrowingAsofDecember2011,only32.7%oftheworld’spopulationhadInternetaccess.Inthenextdecade,thatnumberwillclimbsteadilyasmoreandmorepeoplegainaccess.Meanwhile,thosetwobillionofuswhoalreadyconnecttotheInternetwilllikelybedoingitmoreoften,frommoredevices,forlongerperiodsoftime.Inotherwords,theInternetisahealthilygrowingindustry.Ifyoustartanonlinebusinesstoday,itwillenjoythebenefitsofthatgrowth.#12We’reinaTimeofE