LOGOTheMercedes-BenzContentsGottliebDaimlerandDaimlercars2TheevolutionoftheVehicle-logo4CarlBenzandBenzcars31Themerger(合并)betweenDMGandBenz33IntroductionofMercedesBenz35CarlBenzEnginedesignerandcarengineerIn1883,BenzfoundedthefirmBenz&Cie.,inMannheimIn1886,thefirstcompleteautomobileCarlBenz(1844-1929)ThefirstBenzJanuary29,1886Patent:automobilefueledbygas.LimitationsHardtobuygasoline汽油Nogears档CouldnotclimbhillsunaidedThefamoustripBerthaBenz’sfamoustripBerthaBenz,106kmtrip,tovisithermotherSherepairedvariousproblemsandinventedbrakelining(制动衬片)AdditionofanothergearObtainpublicitythatwouldmakepeopleawareoftheBenzMotorwagen,livemarketingGottliebDaimlerIn1883,thefirsthigh-speedengineIn1885,theriding-carIn1886,thefirstmotorisedcarriageIn1890,theDaimler-Motoren-Gesellschaft(DMG)wasformed.GottliebDaimler(1834-1900)TheDaimlerautomobile1885,Theworld'sfirstmotorcycle1886,Theworld'sfirstfour-wheelautomobile1901,thefirstmodernautomobile,designedbyMaybach“Mercedes35hp”(联合产品)borethebrandnameMercedes-Benz.TheevolutionoftheVehicle-logo……A-Class—HatchbackA160B-Class—MultiPurposeB200CLS300C-Class—Saloon,Estate&CoupéC280CLK350C-Class—Saloon,Estate&CoupéE-Class—Saloon,Estate,Coupé&CabrioletE300GLK350G500G-Class—cross-countryvehicle,OffRoaderM-Class—SportsUtilityVeihicle(SUV)ML350R-Class—LuxuryTourerVehicle(LTV)R350S-Class—SaloonS600SupercarsSLKSupercarsSLS63SLSAMG----Gullwingdoors(鸥翼车门)SupercarsSLRMcLarenRoadster722ThefirstmotorcycleintheworldThefirst3-wheelcarintheworldThefirst4-wheelcarintheworldThefirstmodernautomobileThefirstcardriver…ThisisthemercedesbenzLOGOWilhelmMaybach•Designerofmercedes35hp•CompanionofGottliebDaimler•The“KingofConstructors”(设计之王)•ThefounderofMaybach——superluxurycarWilhelmMaybach(1846-1929)ThenameofMercédèsAustrianbusinessman,withaninterestinsportHehadagirlwho’snameisMercédèsArevolutionarysportscar,tobecalledtheMercedesTheMercedesvehicleswerefoundtobeunbeatableinvirtuallyeverydiscipline,1902,‘Mercédès’waslodgedasthetradename“Thisisprobablythefirsttimeafatherhastakenhisdaughter’sname.”EmilJellinekMercédès