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高一英语Module4Unit1授课教师：刘淑英6.Onesupermarkettellscustomers,‘Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?’有一家超市对顾客如此说道，‘你为自己的厨艺而感到自豪，难道不需要购买如此新鲜到家的生鲜食品吗？’形容词very的基本用法：very的词义是（usedforgivingforcetoexpression用于加强语气）actual正是那一个的，正是的。①Thisistheveryhouseinwhichthegreatwriterlivedwhenhewasinhistwenties.这正是这位伟大作家二十多岁时所居住的那所房子。②Theysaythathediedinthatverybed.他们说他就是死在那张床上的。③Ifounditattheverybottom(=rightatthebottom)ofthebox.我正是在这个箱子的底部找到的。7.Wemustnotfallforthiskindoftrick.我们决不能轻信这种小把戏而上当啊！短语动词fallfor有两种用法：1）tobedeceivedby受…的骗；上…的当。Margaret’sparentstoldhernottofallforhistricks.玛格丽特的父母要她别上他的当。2）fallinlovewith,especiallysuddenly（突然）倾心于…；爱上…；被…迷上。Margaretfellforhiminabigway.玛格丽特完全迷上了他。8.Notalladsplaytricksonusthough.然而，不是所有的广告都跟我们玩这类把戏。1)notall表示部分否定不定代词all,every,both，以及与他们相关的其它不定代词(everyone,everybody,everything,)和副词(always,often)，在构成否定句的时候会出现两种否定情况：部分否定和全部否定。(1)部分否定：①Notallthestudentsattendedthemeetingthisafternoon.不是所有的学生都出席了今天下午的会议。（有人缺席）②Theteacherdidn’tgoovereveryexercise-book.老师没有改完全部的练习本。（只改了一部分）③Noteverybody/everyonehaspassedtheexam.不是所有的学生都通过了考试。（还是有人及格）(1)部分否定：④Theydon’teatouteverySaturdayevening.他们不是每个星期六傍晚都到外面吃饭。（有时候不去）⑤Mybrotherisnotalwayslateforschool.我的兄弟上学不是总迟到。（有时候不迟到）（2）全部否定：①Nostudents/Noneofthestudentsattendedthemeetingthisafternoon.没有任何学生出席了今天下午的会议。（没有学生到会）②Theteacherwentovernoneoftheexercise-books.老师没有批改一个练习本。(一个本子都没有改)③Nobody/Noonehaspassedthephysicsexam.没有任何学生通过了物理考试。（全部都不及格）④TheynevereatoutonSaturdayevenings.他们从不在星期六傍晚外出吃饭。（没有例外）⑤Mybrotherisneverlateforschool.我的兄弟上学从来不迟到。（没有例外）2)though的副词用法：作为副词，though不能用于句首，常常位于句末或句中。其词义是：inspiteofthefact;nevertheless虽然；尽管；可是；不过。Itishardworktobetouristguide;Ienjoyitthough.当导游是一件辛苦的差事，我到很乐意干者工作。Heisabadmanager.Thereisnoreason,though,todismisshim.他是一个差劲的经理，然而，却没有什么理由来解雇他。9.…whichtellsyouwhatyouaresupposedtolearnfromthepassage---‘Wemustnotfallforthiskindoftrick!’…告诉你应该从文章中学到的东西---‘我们决不能轻信这种小把戏而上当啊！’besupposedtodo的意思是beexpectedtodo;berequiredtodo;shoulddo被期望、被要求做某事、应该。Wordpower•Whenwetalkaboutadvertisements,wewillthinkofsalesandmarketing.PleasereadPartAonP7andlearnmoreaboutsalesandmarketing.Marketresearchsales/marketingdepartmentconsumersmarketsharesalestargetsmarketleaderhighqualitysalesfiguressalesandmarketing消费者市场份额销售目标市场主导者高质量销售量(产品)销售和市场营销销售/营销部门Beforeacompanystartsmakinganewp_______,theymustcollectandstudyinformationaboutwhatpeoplewantandneed.So,theydom_____________.Thebossofthecompanyneedsalotofinformationaboutthes_________________oftheproduct.So,thes________________________,ledbyasales/marketingmanager,willpresenttheinformationfromtheirmarketresearchtotheboss.roductarketresearchalesandmarketingales/marketingdepartmentP7AThecompanycanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithc_________.Oneofthemostimportantpiecesofinformationisthem__________-----thepercentageofamarketthatthecompanyhas.Alsoimportantarethes__________-----theamountwhichtheythinktheywillsellinafutureperiod.onsumersarketsharealestargetsIftheywanttobecomethem____________,thecompanymustensurethattheirproductisofh___________.Oncetheproductgoesonthemarket,itss____________-----theamountwhichhasbeensold-----shouldbereportedeveryday,sothecompanycanchecktheprogressoftheirproduct.arketleaderighqualityalesfigures1.product2.marketshare3.salesfigures4.consumers5.highquality6.marketresearch7.sales/marketingdepartment8.salestarget9.marketleader10.salesandmarketingP7BWhenthenewproductisproducedafterthemarketresearch,westillneeddesignsomehelpful,excitingandattractiveadvertisementssothattheadvertisementscanhelpusexciteandattractmorecustomerstobuytheproduct.Question:What’sthedifferencebetweenthesetwodifferentcoloredgroups?1.Thisbookisofgreathelp,thatistosay,itisvery_______.2.Idon’tthinkithasanyuse,thatistosay,Idon’tthinkitis______.3.Themessageisofgreatvalue.Thatistosay,itis_______.4.Theoldmanisingoodhealth.----Heis_______.5.Drunkdriversareagreatdangertopeopleontheroad.thatmeanstheyare__________drivers.helpfulusefulvaluablehealthydangerousNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicoriginoriginaldangerdangeroushelphelpfulVerb+ed+ing+iveamazeamazedexciteexcitingattractattractivecompetecompetitiveWaysofformingadjectives:suffixes(后缀)BestClothingShopDoyouwant_______(love)and_________(attract)clothingatlowprices?Areyoutiredofwearingthesameplain(素色的),_______(bore)outfits(服装)everyday?Doyousometimesfeellikeyourfriendsaretrendier(更时髦的)thanyouare,andwearmore_______(create)outfits?lovelyattractiveboringcreativetobecontinuedBestClothingShopWecantellyouwhereyourfriendsfoundtheir________(fantasy幻想)clothes.BestClothingShophasopenedtwonewstoresinthecitycentre.An_______(excite)filmstarlookisnowavailabletoeveryteenager!Ourshoppingenvironmentis_________(friend)andenjoyable.Ourhighly___________(compete)pricesmeanyoudon’thavetoberichand_________(fame)tolookgreat.fantasticexcitingfriendlycompetitivefamoustobecontinuedJeans,shirtsanddressesareonsalenow.Ifyouareoneofthefirstten______(luck)shoppersthisweekend,youwillreceiveadiscount(折扣)card.SocomethisSaturdaytooneofournewsto