Unit 1 World Tourism Organization世界旅游机构

LOGOUnitoneWorldTourismOrganizationContentsTeachingFocusTimeAllocationsTeachingProceduresTeachingObjectivesTeachingApproachesTeachingDifficultiesTeachingMethodsTeachingObjectivesBecomefamiliarwithWorldTourismOrganizationBecomefamiliarwithKeyBenefitsofTourismBeabletomaketheconversationsattheGuests’ArrivalUnderstandsomesentencestructuresandpatterns1234TeachingApproachesLetthestudentsreadthematerialsabouttourismIntroducethehistoryoftheTourismDiscusstheprocessofGuests’ArrivalattheairportHomeworkTellthemsomethingabouttheWorldTourismOrganizationDescribebrieflythebenefitsoftourismStepsFocuson2PassagesTimeAllocationsFrameworkConceptualAWorldTourismOrganization&KeyBenefitsofTourism(3periods)Guests’Arrival(3periods)Unit1WorldTourismOrganizationTeachingDifficultiesUsagesDifficultiesTheNewWordsSomeUsefulExpressionsTeachingMethodsMethodsTeacher’sExplanationsDiscussingExercisesQuestionsTeachingProceduresWorldTourismOrganization&KeyBenefitsofTourismStep1LeadinginWhathavelearnedaboutWTO?Howmanybenefitsoftourismareknowntothegovernmentsandpeople?Hint:BothReadingAndReadingBareconcernedwithWTO.WTO’saimistostimulateeconomicgrowthandjobcreation,provideincentiveforprotectingtheenvironmentandheritageofdestination,andpromotepeaceandunderstandingamongallthenationsoftheworld.KeyBenefitsofTourismExportEarningsInternationaltourismistheworld’slargestexportearnerandanimportantfactorinthebalanceofpaymentsofmanycountries.ForeigncurrencyreceiptsfrominternationaltourismreachedUS$476billionin2000,outstrippingexportsofpetroleumproducts,motorvehicles,telecommunicationsequipment,textilesoranyotherproductorservice.EmploymentTravelandtourismisanimportantjobcreator,employinganestimated100millionpeoplearoundtheworld.Thevastmajorityoftourismjobsareinsmallormedium-sized,family-ownedenterprises.Researchshowsthatjobcreationintourismisgrowing1.5timesfasterthananyotherindustrialsector.RuralOpportunitiesTourismjobsandbusinessesareusuallycreatedinthemostunderdevelopedregionsofacountry,helpingtoequalizeeconomicopportunitiesthroughoutanationandprovidinganincentiveforresidentstoremaininruralareasratherthanmovetoovercrowdedcities.InfrastructureInvestmentTravelandtourismstimulatesenormousinvestmentsinnewinfrastructure,mostofwhichhelpstoimprovethelivingconditionsoflocalresidentsaswellastourists.Tourismdevelopmentprojectsoftenincludeairports,roads,marinas,sewagesystems,watertreatmentplants,andrestorationofculturalmonuments,museumsandnatureinterpretationcentres.TaxRevenuesThetourismindustryprovidesgovernmentswithhundredsofmillionsofdollarsintaxrevenueseachyearthroughaccommodationandrestauranttaxes,airportusers’fees,salestaxes,airportusers’fees,salestaxes,salestaxes,parkentrancefees,employeeincometaxandmanyotherfiscalmeasures.GrossDomesticProduct(GDP)Internationalanddomestictourismcombinedgeneratesupto10percentoftheworld’sGrossDomesticProduct(GDP)andaconsiderablyhighershareinmanysmallnationsanddevelopingcountries.affiliaten.附属机构；会员equalizev.使…相等forumn.论坛heritagen.遗产impactn.冲击incentivea.鼓励的、刺激的infrastructuren.基础设施know-hown.技能、实际知识、本事marinan.小船坞monumentn.纪念碑，纪念馆遗迹，遗址outstrippinga.超过的revenuen.收益，收入sewagen.污水Step2LearnNewWordsandExpressionsStep3ReadthePassageandDiscussWhatistheaimoftheWorldTourismOrganization?Whyisinternationaltourismregardedastheworld’slargestexportearner?Howdoestourismbenefitthelivingconditionsoflocalresidentsaswell?WTO’saimistostimulateeconomicgrowthandjobcreation,provideincentiveforprotectingtheenvironmentandheritageofdestinations,andpromotepeaceandunderstandingamongallthenationsoftheworld.Itisbecauseforeigncurrencyreceiptsfrominternationaltourismreached$476billionin2000.outstrippingexportsofpetroleumproducts,motorvehicles,telecommunicationsequipment,textilesoranyotherproductorservice.Travelandtourismstimulatesenormousinvestmentsinnewinfrastructurewhichoftenincludesairports,roads,marinas,sewagesystems,watertreatmentplans,restorationofculturalmonuments,museumsandnatureinterpretationcenters.Theseprojectsarecloselyconcernedwiththelivingconditionsoflocalresidents.Step4LearnthePatternsandStructures过去分词做后置定语过去分词做后置定语的用法，是专门用途英语的特征之一。这种用法经常出现在旅游英语的专业文献中。过去分词作后置定语可以看成是一个缩合了的定语从句。例如：课文中的第3段可以理解为：WithitsheadquartersinMadrid,Spain,WTOisaninter-governmentalbodywhichisentrustedbytheUnitedNationstowardsthepromotionanddevelopmentoftourism.世界旅游组织的总部设在西班牙的马德里，它是附属于联合国，旨在促进和发展旅游事业的政府间组织。又如，课文中的最后1段第1句可以理解为：Internationalanddomestictourismwhicharecombinedgenerateupto10percentoftheworld’sGrossDomesticProduct…国际旅游和国内旅游的产值加在一起，占全世界国内生产总值10%。Step5ExercisesCHECKYOURUNDERSTANDINGMarkthefollowingstatementswith“T”fortrueand“F”forfalse.()1.WTO’smembershipispurelyonthegovernmentlevel.()2.Morethanthreesectorsofcompaniesarementionedinthepassage.()3.WTOisalsoentrustedtoregulatetheglobaltouristenterprisesandtheinternationaltouristmarket.()4.Itisbelievedthatthegovernmentplaysanimportantroleintourism.()5.ThereceiptfrominternationaltourismhasreachedUS$476billionforthepast16years.()6.TheWorldTourismOrganizationpredictstheinternationalarrivalswillamounttomo