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Unit1ConductingaSurveybyZhongLan广东轻工职业技术学院2013.03What'sthis?AQuestionnaireConductingaSurvey•Whatisthepurposeofconductingasurvey?•--Findingsomethingout.,especiallyhumanfactorsunderinvestigation.•Whatdoweusuallyusetoconductasurvey?•--Questionnaire.•Howdowedesignaquestionnaire?•--Beclearaboutourpurpose/objectivesofinvestigation.•--Thinkofthequestionstoask.•--Selectpeople/populationtosurvey.Questionnaire•Purpose/objectivesofyourstudyorinvestigation•Questionstodesign•PopulationtosurveyTask•Ifyourbossasksyoutoconductasurveyonthepopularityofyourcompany'sproduct,howwillyoudoit?•--Designthequestionnaire•--Decidethepossibletargetcustomers,thatis,thosewhoarelikelytousetheproduct•--Dothesurvey•--AnalyzetheresultsandmakepresentationtothebossText•Step1:silentreading(extensive)•--Trytofigureoutthemainideaofthetexandthemainpointforeachparagraph.•--Trysummarizingeachparagraphbyusingsomekeywords.•Step2:silentreading(intensive,paragraphbyparagraph)•--Findoutusefulwordsandexpressions•--Findoutusefulstructures•--Ifyoufindanysentencesdifficultforyoutounderstand,markthemout.•Step3:readingaloudanddetailedillustrationText-Paragraph1•conductasurvey•ausefulwayofdoingsomething•findsomethingout•(be)underinvestigation•beintendedfor•primarily•thosewhoarenewtoasurveyText-Paragraph2•makeuseof•inmostcases•suggestion•Inmostcases,onlyasmallnumberofpeoplesurveyedwillrespond,andthemorecomplexthequestionnairethefewerresponsestherewillbe.•被问的问题,接受采访的人,Text-Paragraph2•被问的问题,接受采访的人,种在花园里的花•Thequestionsaskedarereallyverysharp.•Mostofthepeopleinterviewedsaidthattheyfeltsomepressureinmodernlife.•Flowersplantedinthegardenarelikelytogrowbetterthanthoseplantedinsidethehouse.Text-Paragraph2•themore...themore...•Originalsentence:•When/ifthequestionnaireiscomplex,therewillbefewerresponses•问题越难,他回答出来的可能性越小。•Themoredifficultthequestionsare,thelesslikelyheisabletoanswerthem.•你练习得越多，理解得就越透。•Themoreyoupractise,thebetteryoucanunderstand.Text-Paragraphs3-5•Asentencestructureisusedinallthethreeparagraphs,seeifyoucanfinditout.What'sthestructure?•Ifyoucan't,don'tstart.（If...,+祈使句）•objectives,measure,measurement,select•present,presentation,belikelytodo,sendoff•unanswerable,ungrammatical•decidewhattoaskinyoursurvey,orwhattomeasure...•getthequestionnairecheckedbysomeoneelse•现在就去把这事做了！•Getitdonerightnow!Text-Paragraphs6•inpractice•atypicaltarget•confidence•applyto•population•aswellas•obtainaresult•becompatiblewith•Whenyoucarryoutasurveybyselectingpeople,youhavetoacceptthattheresultsofthesurveywillonlyapplytothepopulationofwhichthisgroupisrepresentative.Text-Paragraphs7-10•carryout•bereprepresentativeof•ensure•pick•sample•estimate•anticipate•distinguishbetween...and...•factual•numericalText-Paragraphs7-10•Ensurethatyouknowwhatpopulationyouarestudying.•确保你知道你所研究的人群。Text