搜索
英语原文ManagementofthenetworkmarktingfouSMEsAbstractToday,mankindhasenteredtheeraofrapideconomicdevelopmentofe-commerce-basednetwork.Afullrangeofrapiddevelopmentandwideapplicationofcomputernetworktechnologyoncontemporarysociety,butalsobroughtgreatchangestotheenterprisemarketingmanagement.NetworkMarketingthenewmarketingmethodstoadapttothechangesoftheeraofthedevelopmentofnetworktechnologyandinformationnetworks,ithaschangedthetraditionalmarketingconcept,marketingstrategy,marketing,waysandmeans,willbecomethemainstreamofthecurrenteraofcorporatemarketing.ThefaceIhadmanyproblemsintheSMEnetworkmarketing,weshouldalsobeaclearunderstandingoftheinevitabilityofitsdevelopment,whichrequiresallaspectsofsynergyandcooperation,tobuildagoodnetworkconsumptionenvironment,andpromotethecontinueddevelopmentofnetworkmarketing.Keywords:networkmarketingsalesmodelofnetworkmanagementmarketingplanningSME.1.Thenetworkmarketingexistencequestionofenterprises(1)ThenetworkmarketingconceptproblemsTheenterpriseinChinanetworkmarketingknowledgeexistingtwoextremeideas:theideathatthenetworkmarketingisahi-techenterpriseofthings,withtraditionalindustries.Orthinkaboutnetworkmarketingisonlinesales,andwitnessednetworkstorelosses,clustersofphenomenonmorelostnetworkmarketingpower.Anotherideathinks,thenetworkprovidesathemwithlargeenterprisesequalcompetition,aslongastheplatformofsmallandmedium-sizedenterprisesownedandbigenterprisesaselegantwebsitedesign,provideandlargeenterprisethesameproductandservice,smallandmedium-sizedenterprisemayusethe1Internettranscendenceoflarge-scaleenterprises,inthisideaguidance,theenterpriseputinagreatamountofresourcesonInternetmarketingactivities,however,businessmanagementwillinevitablysufferenterpriseresourcelimit.Althoughsmallandmedium-sizedenterprisewebsitecandomuchonthesurfaceandlargeenterpriseissame,butsitefunctionandservicecannotkeeppacewithalsocanmakenetworkmarketingistheeffecttosellatadiscountgreatly.(2)ThetransactionsecurityexisthiddentroubleNetworkmarketinganentiretransactioniscompleted,theintegrationofincludingonlinepayment.Butatpresentourcountryalthoughbeusedforonlinepaymentcreditcard,buttechnicalsecurityandpsychologicalacceptancestillrealisticoutstandingproblems.Moreoverenterprisedatabaseserveralsosafehiddentrouble,hackersmaystealinformationintothecomputer.(3)ThenetworkinfrastructureincompletePromotionnetworkmarketingtechnicalbarriersmainlydisplaysinthenetworktransmissionspeedandreliability,butduetotheeconomicstrengthandtechnicalreasons,thecurrentnetworkinfrastructureisnotperfect,existingregionaldifferences,restrictsthesmallandmediumenterprisenetworkmarketingisthefurtherdevelopment.(4)ThesocializeddistributionlagSmallandmedium-sizedenterpriselogisticsefficiencyislow,theabilityispoor,socialization,goodsdeliverydistributioncouldn'tkeepupwithhighcost,networkmarketingproductnotoccupypriceadvantage,Atthesametimethecustomergetthegoodstimelonger,onlineshoppingconvenience,expeditioushasnowaytorealize.(5)TherelatedlawsandregulationsisnotsoundAlongwiththedevelopmentofsmallandmedium-sizedenterprisenetworkmarketing,itslegalproblemshaveappeared.Forexample:electriccrime,etc.Theseproblemswillbeontherightsandinterestsofconsumersandbusinessoperatorsandcauseroachon,goagainstthenetworkmarketingactivities.(6)TheignorethetraditionalmarketingstrategyuseIntheprocessofnetworkmarketing,oftenmanysmallandmedium-sizedenterprisesonlyfocusonthenetwork,limitationsandignorethetraditionalmarketingstrategyuse.Enterpriseleadersmoretoconsiderhowtothroughthenetworktocarryonthemarketresearch,informationpropagandaetc,butignorethetraditionalmarketingmethodcombinedwithInternetmarketingtools,andimproveoverallenterprisenetworkmarketingeffectmethods.2.Theenterprisenetworkmarketingofeffectivestrategies(1)ToestablishcorrectnetworkmarketingconceptSmallandmedium-sizedenterpriseshouldnotonlyrealizesoberlynetworkintheinformationage,theimportanceoftheroleofnetworkmarketingwillmoreandmorebig,implementingnetworkmarketingistheinevitablechoiceofsmallandmedium-sizedenterprises.Atthesametimetodevelopthenetworkmarketingactivitiesdoesnotmeanmustinvestalotofmoney,haveprofessionaltechnicalpersonnel,erectInternetline,buyingexpensiveserver,andbuildafunctionverycompletewebsite,enterpriseshouldaccordingtotheirowncharacteristicsandinternalconditionseco-managementnetworkmanagementpath.Forinstance,canfirstuseofnetworkqueryandreleasesupply-demandinformationparticipationonlineauction,onlinepurchase,etc.Afterestablishingnetworkbrand,finallyestablishedtheperfectenterprise'swebsites,todevelopthenetworkmarketing.(2)StrengthenthenetworkinfrastructureconstructionandthenetworkmarketingsupportingsystemconstructionInourcountry'snetworkmarketingdevelopment,thegovernmentshouldplaythemacro-controlrole,increasenetworkinfrastructureinvestment,improvecurrentnetworkenvironment;Establishonlinepaymentsystem,authenticationsystemandtheestablishmentofdigitalcertificatesauthorizationcenterandkeymanagementcenter,inordertorealizetheonlinetransactions,andstatusconfirmationofonlinetraderscommercialpasswordonmonop