整合选择题

Chapter11．Therearefoureventsandtrendsthathaveaffectedandwillcontinuetoaffectglobalbusinesstoday.Whichofthefollowingwouldbeclassedasoneofthosefourmajortrends?A)thetrendtowardacceptanceofEnglishasthegloballanguageB)thetrendtowardaffluenceinallnationsC)thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountriesinLatinAmerica,Asia,andEasternEuropeD)thetrendtowardfriendshipinalmostallsectionsofAfricaE)alloftheaboveareconsideredtobeamongthefourmajortrendsthatareaffectingglobalbusinesstoday2．ManyNewWorldcompaniesarenowownedbyEuropeanorganizations.WhichofthefollowingcountrieshasanownershipgroupthatnowcontrolsSeagram's(alcoholicbeverages)?A)UnitedKingdomB)SwissC)GermanyD)FranceE)Belgium3．Whichofthefollowinginternationalcompaniesderivesalmostthree-quartersofitsrevenuesfromtheglobalmarketplace?A)IBMB)GeneralMotorsC)ExxonMobilD)CompaqComputerE)GeneralElectric4．Whichofthefollowingtermswouldmostcloselymatchwiththefollowingdescription-theperformanceofbusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofacompany'sgoodsandservicestoconsumersorusersinmorethanonenationforaprofit?A)GlobalStrategyB)MarketingC)MarketingConceptD)RegionalMarketingConceptE)InternationalMarketing5．Whichofthefollowingwouldbeconsideredtobeanuncontrollableelementintheforeignenvironment?A)channelsofdistributionB)researchC)economicforcesD)promotionE)productelements6．Suchelementsasgeographyandinfrastructure,structureofdistribution,andculturalforcesarepartofwhichofthefollowinginternationalmarketingtaskenvironments?A)foreignenvironment(uncontrollable)B)foreignenvironment(controllable)C)domesticenvironment(uncontrollable)D)domesticenvironment(controllable)E)domesticenvironment(marketingmixvariables)7．Suchelementsaspoliticalandlegalforces,economicclimate,andcompetitionarethethreeelementsfoundinthe___________________accordingtotheinternationalmarketingtaskmodelfoundinthetext.A)foreignenvironment(uncontrollable)B)foreignenvironment(controllable)C)domesticenvironment(uncontrollable)D)domesticenvironment(controllable)E)domesticenvironment(marketingmixvariables)8．InChina,toenterintoapropercontract,theChinesecompanyorindividualmustbeconsideredtobealegalperson.TobealegalpersoninChina,thecompanyorpersonmusthaveregisteredassuchwiththeChinesegovernment.ThisisonlyoneoftheproblemsencounteredbybusinesspeopleseekingtodobusinessinChina.Whichofthefollowingenvironmentswouldmostcorrectlyapplytotheabovesituation?A)foreignenvironment(uncontrollable)B)foreignenvironment(controllable)C)domesticenvironment(uncontrollable)D)domesticenvironment(controllable)E)domesticenvironment(marketingmixvariables)9．WhenRitaThomas'clothingcompanybegantomarketitslineofinexpensivecottonshirtsinAfrica,itassumedthatitwouldbeabletouseitstelevisionandprintadvertisingthathadworkedsowellintheUnitedStatesandothercountries.However,thecompanywassoontolearnthatliteracyratesandabilitytoaccesstelevisionwasnotthesameasintheotherareasoftheworld.Whichofthefollowingenvironmentswouldmostcorrectlyapplytotheabovesituation?A)domesticenvironment(controllable)B)domesticenvironment(marketingmixvariables)C)domesticenvironment(uncontrollable)D)foreignenvironment(uncontrollable)E)foreignenvironment(controllable)10．OneofPhillipeOrtiz'sdifficultiesinmarketinghislineofPhilippinecabinetryinLosAngelesisthatheisstilltiedculturallytobusinessmodelsthatworkinthePhilippines.ThesemodelsdonotworkintheUnitedStates.TheobstaclethatMr.Ortizisfacingmaybeidentifiedasbeingwhichofthefollowing?A)xenophobiaB)SRC(self-referencecriterion)C)globalismD)racismE)intellectualchallenges11．_____________isgenerallyaproblemwhenmanagersfromaffluentcountriesworkwithmanagersandmarketsinless-affluentcountries.A)XenophobiaB)RacismC)CulturalbacklashD)EthnocentrismE)Globalredlining12．Toavoiderrorsinbusinessdecisions,itisnecessarytoconducta______________thatisolatestheSRCinfluencesandtomaintainavigilanceregardingethnocentrism.A)cross-culturalanalysisB)globalresearcheffortC)searchoftheInternetD)purgeE)parallelculturalsimulation13．Tobegloballyaware,amanagermusthaveknowledgeofcultures,history,worldmarketpotential,andglobaleconomic,social,andpoliticaltrends.Additionally,themanagerwillnotsucceedwithrespecttoglobalawarenessifheorshedoesnothave:A)pronouncedskillinlanguages.B)atoleranceofculturaldifferences.C)anabilitytodriveahardbargainwithanyforeigner.D)alocalcounterparttohandlenegotiations.E)alloftheabove.14．TheAjaxCorporationhas____________________inthatitactivelydoesnotcultivatecustomersoutsidetheUnitedStates;however,thiscompanyproductsdoreachforeignmarketsthroughtradingcompanies.A)infrequentforeignmarketingB)pre-globalmarketingC)pre-internationalmarketingD)anti-foreignmarketingE)nodirectforeignmarketing15．Ifacompanyadoptsaconceptwhereinitviewsanentiresetofcountrymarketsasaunit,identifyinggroupsofprospectivebuyerswithsimilarneedsasglobalmarketsegmentanddevelopingamarketingplanthatstrivesforstandardizationwhereveritiscostandculturallyeffective,thecompanyhasadoptedwhatiscalledthe:A)marketingconcept.B)socialmarketingconcept.C)globalmarketingconce