04QFD-Finals

©2001ConceptFlowQualityFunctionDeployment©2001ConceptFlow1ModuleObjectivesBytheendofthismodule,theparticipantwillbeableto:•Translateclientneeds/wantstoCTS’stofunctionalrequirements•PerformthestepsincompletingaQFD•CreatetheQFDhouseofquality#1•PrioritizeCTS’susingQFDhouse#1•RelateKanoanalysisandbenchmarkingtopartsofthehouse•InterprettheresultsoftheQFDhouse#1•UseDecisionCapturesoftwaretocompleteQFDhouse#1•Discussthelinkageofhouses#2,#3,and#4©2001ConceptFlow2WhatisQualityFunctionDeployment(QFD)?QFDisasystematicmethodologythatalignsclientneeds(VoiceoftheClient)withthedesignprocess,whichisexecutedbyamultifunctionaldesignteamwithaspecificpurpose.©2001ConceptFlow3WhyLearnQFD?•MethodologyforincludingtheVoiceoftheClientinprocessandproductdesign•Decreasedesigncycletime•Decreasecosts•Maximizeprofits©2001ConceptFlow4ResourceAllocation•ImplementingQFDrequiressubstantialup-frontinvestment•TraditionalmethodallocatesminimalresourcesinbeginningandpeaksaftermajordeficienciesidentifiedQFDTraditionalTimeResources©2001ConceptFlow5Efficiency•QFDdesignrequiresfewerchangesatlaunch•TraditionaldevelopmentmethodrequiresresourcestobesetasideatlaunchforstartupproblemsQFDTraditionalTimeNumberChanges1stDayProduction©2001ConceptFlow6HistoryofQFD•1966-QFDconceptwasintroducedandformalizedinJapanbyYojiAkao•1972-TheusefulnessandstrengthofthemethodologyhadrealizedandutilizedatKobeshipyards•1978–Dr.ShigeruMizunoandDr.YojiAkaopublishfirstQFDbookinJapanese(DeploymentoftheQualityFunction)•1980–KayabawinsDemingprizeforutilizingQFDmethodology•1983–Dr.AkaointroducesQFDmethodologytoU.S.•1986–LarrySullivanlaunchesQFDatFord©2001ConceptFlow7StepsInCapturingTheVoiceOfTheClient(VOC)•Identifyclients•Gather/collectclients’needs•Interview•Focusgroup•Survey•Researchethics•Kanoanalysis•Group/categorizeclientneeds(AffinityDiagrams)•TranslateintoCTS’s(QualityFunctionDeployment)©2001ConceptFlowQFDTranslatingClientNeedstoCTSCTSDefinitionAndElementsCTSsarethetranslationofclientneedsintoquantifiedrequirementsforourproduct/serviceCTSsarecriticalrequirementsplacedontheproduct/serviceFastServiceCycleTimeTimeclientRequestsToTheTimeclientReceivesRequestClientNeedCTSServiceCharacteristicMeasureSpecification/ToleranceLimit(s)Target/NominalValueSixSigmaPerformanceBusinessGoal3Days5Days©2001ConceptFlow973541628DIRECTIONOFIMPROVEMENTCALCULATEDIMPORTANCECOMPETITIVECOMPARISON/clientRATINGSCONFLICTSCLIENTNEEDS(What’s)CORRELATIONSCOMPETITIVE(TECHNICAL)BENCHMARKSTARGETS&LIMITSCHARACTERISTICS/MEASURES(How’s)HouseofQualityRooms©2001ConceptFlow10HouseofQualityRoom#1•Clientneeds/wants•Importanceofeachneed/want73541628DIRECTIONOFIMPROVEMENTCALCULATEDIMPORTANCECOMPETITIVECOMPARISON/CLIENTRATINGSCONFLICTSCLIENTNEEDS(What’s)CORRELATIONSCOMPETITIVE(TECHNICAL)BENCHMARKSTARGETS&LIMITSCHARACTERISTICS/MEASURES(How’s)©2001ConceptFlow11HouseofQualityRoom#2•Benchmarkinginformationfromclient•Comparisonbetweenyouandyourcompetition73541628DIRECTIONOFIMPROVEMENTCALCULATEDIMPORTANCECOMPETITIVECOMPARISON/CLIENTRATINGSCONFLICTSCLIENTNEEDS(What’s)CORRELATIONSCOMPETITIVE(TECHNICAL)BENCHMARKSTARGETS&LIMITSCHARACTERISTICS/MEASURES(How’s)©2001ConceptFlow12HouseofQualityRoom#3•Serviceorproductcharacteristics(CTS)•Measurable•Howtomeasureclientneeds•Directionofimprovement73541628DIRECTIONOFIMPROVEMENTCALCULATEDIMPORTANCECOMPETITIVECOMPARISON/CLIENTRATINGSCONFLICTSCLIENTNEEDS(What’s)CORRELATIONSCOMPETITIVE(TECHNICAL)BENCHMARKSTARGETS&LIMITSCHARACTERISTICS/MEASURES(How’s)©2001ConceptFlow13HouseofQualityRoom#4•Association/correlationofneeds/wantsandcharacteristics(rooms1and3)73541628DIRECTIONOFIMPROVEMENTCALCULATEDIMPORTANCECOMPETITIVECOMPARISON/CLIENTRATINGSCONFLICTSCLIENTNEEDS(What’s)CORRELATIONSCOMPETITIVE(TECHNICAL)BENCHMARKSTARGETS&LIMITSCHARACTERISTICS/MEASURES(How’s)©2001ConceptFlow14HouseofQualityRoom#5•Crossmultiplyimportanceandcorrelationscoresandsumcolumns•Resultsinweightingofcharacteristics/measures73541628DIRECTIONOFIMPROVEMENTCALCULATEDIMPORTANCECOMPETITIVECOMPARISON/CLIENTRATINGSCONFLICTSCLIENTNEEDS(What’s)CORRELATIONSCOMPETITIVE(TECHNICAL)BENCHMARKSTARGETS&LIMITSCHARACTERISTICS/MEASURES(How’s)©2001ConceptFlow15HouseofQualityRoom#6•Benchmarkinginformationfromtechnicalexperts•Comparisonbetweenyouandyourcompetition•Howwemeetthecharacteristics(CTS’s)73541628DIRECTIONOFIMPROVEMENTCALCULATEDIMPORTANCECOMPETITIVECOMPARISON/CLIENTRATINGSCONFLICTSCLIENTNEEDS(What’s)CORRELATIONSCOMPETITIVE(TECHNICAL)BENCHMARKSTARGETS&LIMITSCHARACTERISTICS/MEASURES(How’s)©2001ConceptFlow16HouseofQualityRoom#7•Requiredspecificationsandtolerancesforcharacteristics•Meetand/orexceedclientneeds/wants73541628DIRECTIONOFIMPROVEMENTCALCULATEDIMPORTANCECOMPETITIVECOMPARISON/CLIENTRATINGSCONFLICTSCLIENTNEEDS(What’s)CORRELATIONSCOMPETITIVE(TECHNICAL)BENCHMARKSTARGETS&LIMITSCHARACTERISTICS/MEASURES(How’s)©2001ConceptFlow17HouseofQualityRoom#8•Conflictsandsynergiesbetweencharacteristics(CTS’s)73541628DIRECTIONOFIMPROVEMENTCALCULATEDIMPORTANCECOMPETITIVECOMPARISON/CLIENTRATINGSCONFLICTSCLIENTNEEDS(What’s)CORRELATIONSCOMPETITIVE(TECHNICAL)B