QualityFunctionDeployment2DMEDIRoadmapProjectSchedule•GANNTTChartProjectScope•MGP•IN-OUTScopeTool•MGP••MGP••MGP•UnderstandtheVoiceofTheCustomerQualityFunctionDeploymentScorecardsProcessMappingTargetCostingGenerateHighLevelConceptIdeasConceptSelectionElementsofHighLevelDesignDevelopDetailedDesignFMEATargetCostDesignforLeanOptimizeDesignPerformancePlan&ExecutePilotProjectCloseOutProcessControlTransitiontoManufacturing••SetTargetPrice•DevelopTargetCost•DesignCCR’sTarget•CCR’sCapability••CommunicationPlan•7RoomsofQFD1••DevelopTargetCost•DesignCCR’•CCR’sCapability•DetermineCustomers•ResearchCustomers••TRIZtool•PughMatrix•AHP•Conceptto•QFDHOUSE3–•DesignofExperiments•RemovingCost•CCRtoFunctions•PughMatrix•AHP•ConcepttoDesign•QFDHouse2•CapabilityAnalysis•StatisticalToleranceQFDHouse2•CapabilityAnalysis•StatisticalTolerance••RiskAbatement•DesignFMEA••–•MSA/GRR••Ergo/MachGuard•••UpdateScorecard•UpdateFMEA•ValueAddAnalysis•Modularity•DFMA•ProjectCloseMeeting•BenefitsReview•QFD4•DocumentControlPlan•TrainingPlan•ImplementWorkPlan)•UpdateScorecard••ValueAddAnalysis•Modularity•DFMA••ReviewMfgIssues••ScheduleSustainGainTollgate6months•QFD4-ProcessControl•DocumentControlPlan••DEValidateProject••••ProjectThermometerDEFINEMEASUREDEVELOPEXPLOREIMPLEMENTMDIStakeholders&TeamProject••••IdentifyProjectTeam•RACIChartProjectMission••••SMARTCriteriaStatementHighLevelAnalysis•DevelopMatrix•DevelopMatrix•DevelopMatrix•DevelopMatrixRisk•PatentReview•SubmitAFE•DevelopPilotPlans•DevelopImplementation•DevelopProductValidationPlan•UpdateFMEALearningObjectivesUnderstandhowtodetermineCriticalCustomerRequirementsPerformancetargetsbasedoncustomerinputsCompetitivebenchmarkingUnderstandhowtocheckwhethertheimportantissuesforthecustomerarebeingaddressedinthedesignoftheproductorprocessProcessOverviewDetermineVoiceoftheCustomerUseQFDtoorganizedesignrequirements&VerifydesignwillmeetCustomer’sNeedsConceptDevelopmentDesignVoiceofCustomerQualityFunctionDeploymentDesignVOCInput(CustomerNeeds)CriticalCustomerRequirementsPerformanceTargetsIdentifyCustomersPerformCustomerResearchAnalyzeVoiceoftheCustomerRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-6)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNegRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-6)CompetitorComparison1234512345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparisonQFDandtheHouseofQualityHighlystructuredprocessandmatrix-basedapproachusingcustomerandcompetitorinputstoEffectivelydesignaneworimprovedproduct,serviceorprocess.Ensuresthatthecustomer'swantsandneedsarethebasisforthedesign.HouseofQualitymatrixisthemostrecognizedformofQFD.UtilizedbyamultidisciplinaryteamtotranslateVOCinformationintoperformancetargets.RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparisonHouseofQualityCustomerNeeds(VOC)CriticalCustomerRequirements(CCRs)InterrelationshipMatrixPerformanceTargetsTechnicalComparisonCustomerRatingofCompetitorsCorrelationMatrixRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparisonBenefitsofQFDCustomerfocuseddesign–emphasizes“outside-in”qualityHelpslinkinternalrequirementsandmeasurestoexternalcustomerneeds/valueMoreefficient,effectiveplanning,reducingthecostandtimeofdevelopmentImprovescross-functionalcoordinationEstablishesframeworkformeasurementandprocessmanagementForcescompetitivebenchmarkingCustomerConceptPlanDesignRedesignImplementPlanDesignRedesignImplementBenefitsQFDIsaProductivityEnhancerLessTime,LessCostofDevelopmentQFDSteps1785CustomerNeeds(VOC)CriticalCustomerRequirements(CCRs)InterrelationshipMatrixPerformanceTargetsAnalyze&DiagnoseHOQTechnicalComparisonCustomerRatingofCompetitors4CorrelationMatrix23RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg612345TechnicalComparisonQFDinDetail1.CustomerNeeds(VOC)Objective:IdentifyingandorganizingcustomerdataWheredoescustomerdatacomefrom?VOCinputFill-incustomer“needs”(theWHAT’s)Prioritizeorweighteachneed:Scaleof1to5,with5beingthemostimportantWherewouldyougettheweights?RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg112345TechnicalComparisonExample:High-EndChildren’sBicycleDesignRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNegAesthetics5Performance4Customervalueforprice5Safety5Growingroom3Quickandeasyassembly3Quickdelivery2Attractivetobothgenders5MyBankBank1Bank2Bank3StructureTreeofVOCInputs12345TechnicalComparison2.CriticalCustomerRequirements(CCRs)Howwillcustomerrequirementsbeachieved?(theHOWs)?Translatecustomer’swantsintomeasurable-solutionindependentdeliverablesTheseCCR’swillIdentifywaystodeliveroncustomerneedsRelationship