品质机能展开法(QFD)VS研发管理(RD)

QualityFunctionMethodVSRDmanagementIntroductiontoQualityFunctionDeploymentWhatisQFD?BenefitsofQFDQFDMethodologyTheFourPhasesProductPlanningDesignDeploymentManufacturingProcessPlanningProductionPlanningManagingtheQFDProcessIntroductiontoQualityFunctionDeploymentWhatisQFD?IntroductiontoQualityFunctionDeployment=QFDHINSHITSUQualityFeaturesAttributesQualitiesKINOTENKAIDeploymentDiffusionDevelopmentEvolutionFunctionMechanizationQualityFunctionDeployment-“CustomerDrivenProduct/ProcessDevelopment”QFDfromtheJapanese-IntroductiontoQualityFunctionDeploymentThereisnosingle,rightdefinitionforQFD;thisonecapturesitsessentialmeaning:Asystemfortranslatingcustomerrequirementsintoappropriatecompanyrequirementsateachstagefromresearchandproductdevelopmenttoengineeringandmanufacturingtomarketing/salesanddistributionDefinitionofQualityFunctionDeployment:PrerequisitestoQFDare‘MarketResearch’and‘VOCgathering’.AsQFDistheprocessofbuildingcapabilitytomeetorexceedcustomerdemands,understandingthemarket,knowingthevariouscustomersegments.whateachcustomersegmentwants,howimportantthesebenefitsare,andhowwelldifferentprovidersofproductsaddressthesebenefitsaresomeofthekeyprecursorstoasuccessfulQFD.Theseareprerequisitesbecauseitisimpossibletoconsistentlyprovideproducts/serviceswhichwillattractcustomersunlessyouhaveaverygoodunderstandingofwhattheywant.IntroductiontoQualityFunctionDeploymentWhywasQFDdeveloped?1Customersareournumberoneconcern.Satisfiedcustomerskeepusinbusiness.Therefore,wemusthaveanexcellentunderstandingoftheirneeds.2Proactiveproductdevelopmentisbetterthanreactiveproductdevelopment.QFDcanhelpacompanymovetowardamoreproactiveapproach.3Qualityisaresponsibilityofeveryoneintheorganization.QFDisateammethodologywhichencouragesabroaderemployeeinvolvementandfocus.4TheQFDmethodologyhelpsanorganizationdeterminethemosteffectiveapplicationsformanyengineeringandanalyticaltoolssuchas:DesignofExperiments,FailureAnalysisandStatisticalProcessControl.QFDwasdevelopedinJapaninthelate1960sbyProfessorsYojiAkaoandShigeruMizuno.TheProfessorsaimedatdevelopingaqualityassurancemethodthatwoulddesigncustomersatisfactionintoaproductbeforeitwasmanufactured.PriorqualitycontrolmethodslikeIshikawawereprimarilyaimedatfixingaproblemduringoraftermanufacturing.KeyRationale:IntroductiontoQualityFunctionDeploymentExcitementNeedsPerformanceNeedsBasicNeedsSatisfiedCustomerDissatisfiedCustomerDon’tHaveDon’tDoIncludedDoWellExcitementNeedsPerformanceNeedsBasicNeedsSatisfiedCustomerDissatisfiedCustomerDon’tHaveDon’tDoIncludedDoWell•UNEXPECTED,PLEASANTSURPRISES•3MCALLSTHEMCUSTOMERDELIGHTSSpokenMeasurableRangeofFulfillmentUnspokenTakenForgrantedBasicSpokenIfNotMetQFDfocusesonPerformanceNeedsandunmetBasicNeedsRECOGNIZE1)TheImpactofNeedsontheCustomer2)ThatCustomerNeedsChangeWithTime3)TheimpactofCommunicationofCustomerWantsThroughouttheOrganizationWheredoesQFDfit?IntroductiontoQualityFunctionDeploymentStrategicIssues-TechnicalTools-CulturalChangeSixSigma/TQMQualityImprovementToolsQFD-PlanningTool-CustomerDriven-Proactive-CrossFunctionalTeams•TaguchiMethods•FMEA’s•FaultTreeAnalysis•Cause-EffectDiagram•Pareto•Benchmarking•PughConceptSelection•Etc•SPC•CheckSheets-Monitor-ContinuousImprovement-Holdthe“Gains”WheredoesQFDfit?IntroductiontoQualityFunctionDeploymentCustomerRequirementsCompanyMeasuresPartCharacteristics(Design)ManufacturingProcessProductionRequirements(DaytoDayOperations)QFDOverviewConvertedtoConvertedtoConvertedtoConvertedtoIntroductiontoQualityFunctionDeploymentWhenshouldQFDbeused?1Customersarecomplainingoraren’tsatisfiedwithyourproductorservice.2Marketsharehasbeenconsistentlydeclining.3Extendeddevelopmenttimeduetoexcessiveredesign,problemsolving,orfirefighting.4Lackofatruecustomerfocusinyourproductdevelopmentprocess.5Poorcommunicationsbetweendepartmentsorfunctions.(Over-the-wallproductdevelopment).6Lackofefficientand/oreffectiveteamwork.1.ComplexProductDevelopmentInitiatives1.CommunicationsFlowDownDifficult2.ExpectationsGetLost2.NewProductInitiatives/Inventions1.LackofStructureorLogictotheAllocationofDevelopmentResources.3.LargeComplexorGlobalTeams1.LackofEfficientAnd/orEffectiveProcesses2.TeamworkIssues4.ExtendedProductDevelopmentTimes1.ExcessiveRedesign2.ChangingTeam3.ProblemSolving,orFireFighting.IntroductiontoQualityFunctionDeploymentBENEFITSOFQFDIntroductiontoQualityFunctionDeploymentChangeComparisonProactiveCompanyReactiveCompanyTime-14Months90%CompleteProductionStartFewerandEarlierChangesIntroductiontoQualityFunctionDeploymentLessTimeinDevelopmentPRODUCTDEVELOPMENTCYCLETIMEREDUCTION1/3TO1/2IntroductiontoQualityFunctionDeploymentFewerStart-UpProblems-5-4-3-2-10123456BeforeQFDAfterQFDProductionStartMonthsTOYOTAPRODUCTIONSTARTUPPROBLEMSIntroductiontoQualityFunctionDeploymentLowerStart-UpCostsToyotaProductionStart-UpCostsJAN1977INDEX=100OCT197INDEX=80NOV1982INDEX=62APRIL1984INDEX=39LOSSPREPARATION(TRAINING)ProductionStartIntroductiontoQualityFunctionDeploymentToyotaEuropeanRustWarrantyFewerFieldProblemsBeforeQFDAfterQFD4xProfitIntroductiontoQualityFu