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TheUK---TheBritishMediaPartIWarm-upquestions1.ThethreemostpopularleisureactivitiesinBritainare:(a)Readingnewspapers,watchingTVandgardening.(b)Listeningtotheradio,watchingTVandhunting.(c)Readingnewspapers,listeningtotheradioandgardening.(d)WatchingTV,readingnewspapersandlisteningtotheradio.2.WhichofthefollowingisNOTaBritishnewspaper?(a)TheObserver(b)TheTimes(c)Newsweek(d)TheGuardian3.Whichofthefollowingbelongstothecategoryof'thetabloids'?(a)TheTelegraph(b)TheNewsoftheWorld(c)TheGuardian(d)TheObserver4.Whatisasoapopera?(a)Anadvertisement(b)ATVplay(c)Amusical(d)AmoviePartIIFocalPoints1.Popularityofthemedia(媒体的受欢迎程度)2.Thequalitypress(优质报章)3.TheObserver《观察家报》4.TheTimes《泰晤士报》5.TheGuardian《卫报》6.TheTelegraph《电讯报》7.TheFinancialTime《金融时报》8.Thetabloids(小报)9.Televisionandradio(电视和无线电)10.TheBritishBroadcastingCorporation(BBC)(英国广播公司)11.TheIndependentTelevisionCommission(独立电视委员会)accordv.与……相符合analystn.分析家batteringn.毒打，殴打befittingadj.适合的Belfast贝尔法斯特（北爱尔兰首府）Bosnian波斯尼亚人的Britonsn.英国人censorshipn.新闻检查cladadj.穿……衣服的commentatorn.评论员commercialbreaks节目间的商业广告commiseratev.怜悯，同情complementv.补充，补足contemptn.蔑视controversialadj.有争议的PartIIIWords&expressionsdefamationn.诋毁deploymentn.部署detectorn.探测器，检测器dignityv.尊严electoraten.选民，选举人embracev.（欣然）接受，（乐意）利用engenderingn.形成，产生enterprisen.企业feministadj.女权主义的fictitiousadj.虚构的forumn.论坛franchisen.选举权Frankfurt法兰克福gossipn.流言蜚语，议论（他人隐私）grittyadj.勇敢的guttern.下水道，污水沟homosexualityn.同性恋humaninterest有人情味的judicialadj.司法的PartIIIWords&expressionsleakv.泄漏legislationn.立法libeln.诽谤licencen.许可证，执照LosAngeles洛杉矶lotteryn.摸彩，彩票luridadj.骇人听闻的，过分渲染的Madrid马德里Manchester曼彻斯特市median.媒体，新闻媒体（单数为medium）NewJersey新泽西nuclearmissile核导弹offendern.犯法的人，犯规的人oilrig海上钻油平台oratorn.演说家pamphletn.小册子pastimen.消遣，娱乐personalityn.人物，名人potentialadj.潜在的，可能的prohv.禁止PartIIIWords&expressionsrecipev.食谱reluctancen.不情愿，阻挠renownedadj.有名的，著名的restrainv.禁止，限制safeguardn.预防措施，保护scandaln.丑闻scantilyadv.少量的，不足的segmentn.部分sensationaladj.耸人听闻的sessionn.会议shorthandn.简略表达方式soapopera肥皂剧（一种以家庭问题为题材的电视连续剧）stipulatev.制定，规定surgen.急剧上升，激增tabloidn.通俗小报tacklev.对付，处理Tokyo东京trailern.（电影或电视的）预告片PartIIIWords&expressionsusurpev.篡夺utilityn.公用事业vann.厢式货车virtuallyadv.实质上，事实上vitaladj.至关重要的watchdogn.监察员，监督人yawnv.打哈欠PartIIIWords&expressionsPartIVLanguagepointsDivisionofmediaTelevisionRadioNewspapers,magazinesMedia1.thedegreeofpopularityofthemedia:1stTV;2ndnewspaper;3rdradioPlatformusage2.thefunctionsofthemedia1)entertainment;2)informationaboutpoliticalandsocialissues;3)weatherreports;4)carryadvertising;5)education;6)provideaforumforpeopletowritelettersorphoneintoexpresstheirviewsorseekadvice;7)engenderinganationalculture3.BritishNewspapers(oneoftheworld’soldestestablishednewspaperindustries)NewspapersQualityNewspaper/Quality/BroadsheetsPopularNewspaper/Populars/TabloidsPolitical,industrial,financial,culturalandinternationalnewswithlengthyarticlesandundramaticdesignTabloids,halfthesize,sensationalstoriestoexcitethereaders,usuallyentertainmentstoriesNationalNewspapersLocalNewspapers•The18thand19thcenturies:industrialization•The18thcentury:•newspaperreadership---theupperclassesandwealthiersectionsofthemiddleclass•agreatdealofgovernmentalcontrol•TheFrenchRevolution(1789):ideasofsocialreformandsocialjustice•TheTradeUnionsThehistoryofpressTypesofNewspapers---Range---10majornationaldailiespapers+10majorSundaypapers+2,000smallerweeklies---Also:ProvincialMornings,LocalEvenings,Localweeklies,PoliticalPress,CommunityPress,etcQualityBroadsheets—andQualityCompacts•TheTimes,UK’soldestnationalnewspaper,notthemostpopular•TheDailyTelegraph(theDailyTorygraph)•TheIndependent,TheGuardian,TheFinancialTimesTabloid?Broadsheet?（大报还是小报？）•October2003,qualitybroadsheetTheIndependent:acompactedition-tabloidsized-alongwiththemainbroadsheetsizednewspaper—sales:upby20%•TheTimes:compactform•Now:bothexclusivelyavailableincompactform•TheGuardian:amid-sizeformatbetweentabloidandbroadsheet—the'Berliner'4.223.161.761.641.131.130.440.440.390.001.002.003.004.005.00SUNMIRRORMAILEXPRESSEXPRESSTELEGRAPHGUARDIANTHETIMESINDEPENDENTCirculationBritishNewspapers—politicallearningTheDailyTelegraph(dailyqualitynewspaper):(dailymid-marketnewspaper):(dailyqualitynewspaper):(dailyqualitynewspaper):(weeklyqualitynewspaper):(dailypopularnewspaper):(dailyqualitynewspaper):(dailypopularnewspaper):(dailyqualitynewspaper):(广告法)---AdvertisinginthepresshastoconformtocertainstandardsoftheCodeofAdvertisingPractice.---TheCode’sbasicprinciplesrequireadvertstobe:legal,honestandtruthful;toobserveasenseofresponsibilitytotheconsumerandsociety;toconformtotheprinciplesoffaircompetitionasgenerallyacceptedinbusinessThreemajorfeatures•Free•Fast•Expensive1)theObserver观察家报—stillpublishedeve