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CompanyBiographyModule3.1BusinessTopic3.1CompanybiographyReadingReadingGrammarThepastsimpleCompanyprofilesThemanbehindMcDonald’sPresentingyourcompanySpeakingFastfoodWholikesfastfood?Whodoesn’tlikefastfood?Whowenttoafastfoodrestaurantrecently?Whatdoyoulikeornotlikeaboutfastfoodrestaurants?Canyounamesomefamousfastfoodrestaurants?McDonald’sThinkaboutthesequestions•TheplaceoftheoriginalMcDonald’srestaurant•WhatwasontheoriginalMcDonald’smenu•ThenamesoftheownersoftheoriginalMcDonald's•WhodevelopedtheMcDonald’sfranchise•HowmanyMcDonald’srestaurantstherearetodayNotes:•featurevt.以……为特色e.g.Thenewtypeenginesfeaturehighspeed,smallsizeandeconomicaloperatingcosts.这种新型发动机以高速、小型和运作费用低为特色。•purchasevt.&n.采购，购买e.g.他们购买了该公司30%的股份。Theyhavepurchased30percentofthesharesofthecompany.我们需要知道购买的确切日期。Weneedtoknowtheexactdayofpurchase.•multimixer多功能搅拌器multi-（许）多multicolouredmultistoreyofficeblockmultimillionamulticulturalsocietymultifunctionalmultiple-choicetest•exclusivedistributor独家批发商exclusive唯一的，单独的，专一的e.g.ThereportermanagedtogetanexclusiveinterviewwiththePrimeMinister.这位记者设法对首相进行了独家采访。ThisofficeisforthePresident’sexclusiveuse.这间办公室是总统专用的。Theyhaveexclusiveuseofthemachine.只有他们有权使用这台机器。•hisfirstfranchisedMcDonaldrestaurant他的第一家特许经营麦当劳餐馆franchisev.&n.(由某公司授予或售出的)在特定地方经销某项产品的特许权e.g.Thefastfoodbusinesshasexpandedallovertheworldthroughthesaleoffranchises.那家快餐店通过出售产品经销特许权，已经把业务扩展到世界各地。Startafranchisebusiness,andBeTheBoss!成立特许经营店，自己当老板。WeoffermanagementconsultingforfranchisingthroughoutAustraliaandoverseas.我们为全澳大利亚及海外地区提供特许经营的管理咨询。•expandv.扩大，扩张，扩展e.g.Hisretailbusinessexpandedrapidly.他的零售业迅速扩张。ThecompanyhasexpandeditsoperationsinScotlandbybuildinganewfactorythere.这家公司在苏格兰建立了新工厂，扩展了在该地的业务。•HeboughtthebusinessfromheMaDonaldbrothersfor$2.7million.他以270万美元的价格买下麦克丹纳兄弟的餐馆。for以……为交换，以……为代价e.g.Igotitforhardlyanymoney.我几乎没花钱就得到了它。Youcanbuyapaperbackforabouttwopounds.大约两英镑你就能买到该书的平装版。Theywereforcedtoselltheirhouseforlessthanitsoriginalprice.他们不得不以低于原价的价格出售房子。•lineup排列成行e.g.Everybodylineup,facingthefront.大家排好队，面朝前。Helinedupbehindtheotherstowaithisturn.他排在队伍后，等着轮到他。BackgroundKnowledgeCharacteristicsoffastfood快餐的特点•Fast快•Fresh新鲜•Fried油炸•Fantasy浪漫感•Fordism福特主义•Franchising特许经营权Thepastsimple词尾-ed发音规则•在清辅音（t除外）之后[t]•在浊辅音和元音之后[d]•在[t][d]之后[id]lastedmindedansweredknockedhelpedbelievedwashedThepastsimpleRegularverbsIrregularverbsinfinitivepastsimpleinfinitivepastsimplefeatureincludedecidewanttalkpreparerealiseopencontinuefeaturedincludeddecidedwantedtalkedpreparedrealisedopenedcontinuedrunbehavecanseebuyranwas/werehadcouldsawbought一般过去时用法•过去发生的事件，一般有特殊的时间标志，如：昨天、去年、今天上午等等IhadEnglishclassthismorning.过去的状态Inthepast,shewasabeautifulwoman.Butnowsheisoldandnotsobeautifulasbefore.ThepastsimpleFourpatterns•talked•lived•stopped,preferred,travelled(BrE)•studiedCompanyprofiles•TheBodyShop•easyJet•lastminute.comTheBodyShoplastminute.com•globalretailerofskincare,bodycareproducts•offersmorethan700naturalbeautyproducts•hasover2000storesinmorethan50countries•thesecondlargestcosmeticfranchiseintheworld•isknownforitsvegetable-basedproducts•Itscorevaluesare:AgainstAnimalTesting,SupportCommunityTrade,ActivateSelfEsteem,DefendHumanRights,andProtectOurPlanet•thebestplacetobookyourcheapflightsonline•lowcostflightsacrossEuropeandestinations•beboundtopickupadealthatfitsyourbudget•bargainflightstoSpain,France,Germany,ItalyandmoreQuestionsaboutlastminute.comWheredidBrentHobermanandMarthaLaneFoxstartthecompany?Whatdidthewebsitesell?Whichcountriesdidthecompanyexpandinto?Howmanyemployeesdidtheyhaveaftersixyears?Whendidthecompanygopublic?WhendidMarthaleavethecompany?answersInBrent’slivingroomLateflightsandlatehotelbookingsFrance,GermanyandSweden1,400In2000In2003•Lastminute.comisanonlinetravelagencyande-tailer•specialistsinflights,hotels,carsandholidaysatthelastminute•forgreatvaluedealsgotoLastminute.comSpeaking:Presentingyourcompany•BackgroundKnowledgeTypesofCompanyDescription描述SoleTrader/Proprietorship个人独资（1）经营收益由投资人独享（2）组织机构简单（3）完全由投资人控制（4）税收抵Partnership合伙公司（1）投资人为2-25人，资本金较独资增加（2）企业亏损由合伙人共担（3）由于合伙人多，有益于增加客户数量和业务种类LimitedCorporation股份制公司（1）投资者只以出资额为限，承担企业责任，即有限责任（2）融资能力强，资本可以很多（3）股权转让容易PresentingyourcompanyMycompanyisNewlandSecond-handBooks.I’masoletrader.IgottheideaforthisbusinesswhenIsawthousandsofbooksweresoldforscrapwhenstudentsgraduatedfromcollege.Idecidedtoopenasecond-handbookstoreonmyuniversitywebsite.Iadvertisedontheuniversitywebsiteandthebulletinboardtoattractthosewhohavebookstosellandthosewhowanttobuybookscheaply.AtfirstIonlydealtwithtextbooks,then,Iexpandedtofictions,biographiesandmore.LastyearIreapedaprofitof10,000yuan,whichwasanotablesumconsideringthefactthatIwasonlyasecond-yearstudentintheuniversity.CurrentlyIhaveoneemployeewhohelpswiththedelivery.Iamthinkingofexpandingtoothersecond-handitemsandemploymorepeople.Thecurrentvalueofmycompanyisabout100,000yuan.Asformypersonalvalue,itisinvaluable.Lose-Weight.comLtdLose-weight.comisasuccessfulcompanythatsellsspecialshoesthatmakeyouloseweightbyjustwearingthem.Theideacometoauniversitystudent,whenheaddedweighttohisrunningshoestoburn