影响中国快餐业发展的因素分析

杨铭铎1,李明岩2,张良胤3(1.,150076;2.,,101100;3.,100190):中国快餐业在发展过程中会受到多种因素的影响,这些因素或多或少地促进或阻碍着中国快餐业的发展影响中国快餐业竞争力的因素主要包括宏观环境行业环境以及企业内部环境三个方面,分析这些因素对中国快餐业发展的具体影响,能够为广大快餐企业的战略制定做出指导,以更好地促进中国快餐业的健康发展:中国快餐;影响因素;餐饮企业;发展战略:F719.3-1:A:1009-4717(2010)03-0034-071987,20,,1/3,,,[1],,,1宏观环境对中国快餐业发展的影响1.1,,,,,,,,:,,;,;,,,,,,,,1.2:2010-05-26:商务部支持项目:基于阶段定位于趋势预测的中国快餐业发展对策研究(SWB/SF20090710)的子课题:杨铭铎(1956-),男,哈尔滨人,哈尔滨商业大学中式快餐研究发展中心博士后科研基地主任,博士后,教授,博士生导师,黑龙江省科学技术协会副主席,主要从事快餐与餐饮管理研究;李明岩(1980-),男,北京市人,北京工业大学实验学院硕士研究生,主要从事酒店管理研究!34!2010(3):34~40CulinaryScienceJournalofYangzhouUniversity,200811.3:48.6:40.1,19971.7:22.5:75.8,20031.3:30.4:68.3,,,,,20091102,17175,5153,9.8%8.5%[2],,1.3,,,1992618∀#19979∀#2007319∀#2009410∀(2009-2013)#,;,,∀#∀#∀#∀#,,1.4,,,:,,,,,,,,:,;,,,,,;,,1.5[3],:,,,,,,,!35!2010No.3CulinaryScienceJournalofYangzhouUniversityVo.l27SumNo.99,,,,,,1.6:,;;;;,,,,2行业环境对中国快餐业发展的影响,,2.1,,,,,,,,,,,,,,;,;,2.2,,,,,,,,,,,,,,,,,;,(,),,,,,,,,!36!201032799:,,,,,,,,,,,:,,,,,,,,2.3,19874,9,,,,,,,,,,,,,,;,3企业自身环境对中国快餐业发展的影响3.1,,,,,3.2,,,,:!37!2010No.3CulinaryScienceJournalofYangzhouUniversityVo.l27SumNo.99,,,,,,,2005,:,,,,,,,,,,,,,,,,,;,,,2008,,200960,,,,,,,3.3,,;,,,;,;;3.4,,,,[4],,,,3.5,,,,,,,,,1993,,!38!20103279920083,2,100,350,60,143,16,,3.6,,,,,,(),,,,3.7,,,,,,6~20,,,3.8,,,,,3.9,,,,,,,,,,,,,,,,,,,!39!2010No.3CulinaryScienceJournalofYangzhouUniversityVo.l27SumNo.99:[1],.[J]..2010(1):28-29.[2].[N/OL].[2010-03-05].http:∃[3].()-[M].:,2007:176.[4].[D].,2006:37.RestraintFactorsofChineseFastFoodDevelopmentYANGMing-duo1,LIMingyan2,ZHANGLiangyin3(1.ChineseFastFoodResearchandDevelopmentcenterPostdoctoralScienceResearchBase,HarbinUniversityofCommerce,Harbin150076,Heilongjiang,China;2.BeijingUniversityofTechnology,Beijing101100,China;3.BeijingKingFineDiningCo.,Beijing100190,China)Abstract:ChinesefastfoodindustriesareaffectedbymanyfactorswhichmoreorlessimpedethedevelopmentofthoseindustriesinChina.ThosefactorsconstrainthecompetitivenessofChinesefastfoodindustriesaremacro-environmen,tindustryenvironmentandtheinternalenvironmentoftheenterprises.AnalysisofspecificinfluenceofthefactorsonChinesefastfooddevelopmentwillgiveguidancetothefastfoodenterprisesinmakingstrategiesandfacilitatesounddevelopmentofChinesefastfoodenterprises.Keywords:Chinesefastfoodindustry;restraintfactors;strategicdevelopmentofenterprises(上接第29页),[4],,,,,,,:[1].[M].:,2005.[2],.,.[M].,2002:745-746.[3].[Z].:,1980:1468.[4]K.M.Jaszczolt.RepresentingTime:AnEssayonTemporalityasModality[M].Oxforduniversitypress,2009:37.TheRiseofFoodArtinZhouDynastyfromYiYinandEightRarityZHAOJianjun(DepartmentofChineselanguageandliteratureJiangnanUniversity,Jiangsu,Wux,i214122)Abstract:Foodartofchef%stechniques,dishqualityandproducingproceduresinZhouDynastyhadreachedahighleve.lYiYinwasaskilledchefinlegendandputforwardsomeimportanttheoriesaboutoriginalflavoranddinnerwareaswel.lEightRarity,strictinproceduresupervisionandqualitycontro,lwasarepresentativedishproducedintheroyalpalaceofZhouDynasty,whichreflectsfoodartofhighstandardlifeconceptsandexperiencestandardsinancientChina.Keywords:ZhouDynasty;YiYin;EightRarity;cateringindustry;foodart!40!201032799