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本科毕业论文外文文献及译文文献、资料题目：Onthee-commercebusinessManagementideasunder文献、资料来源：期刊文献、资料发表（出版）日期：2007.3.11院（部）：专业：班级：姓名：学号：指导教师：翻译日期：大学毕业论文外文文献及译文1外文文献：Onthee-commercebusinessmanagementideasunderThefaceofrisingprices,challengessnowstorms,earthquakes,suchasthesubprimemortgagecrisis,China'se-commercehasalwaysbeendifficult,butactivelymaintainedaforwardmomentum.InsuchaWeb2.0'experienceeconomy'Times,wordofmouthmarketingnetworkseemmoreuseful.2008istheChineseyearofopportunitiesandchallenges.Facedwithrisingprices,challengessnowstorms,earthquakes,thesubprimemortgagecrisis,China'se-commercehasalwaysbeendifficult,butactivelymaintainedaforwardmomentum.AccordingtoiResearchstatistics,thefirsthalfoftheonlineshoppingmarkettransactionsreached53.15billionyuan,closetolastyear's56.1billionyuanscale.Paperformat.The2007totalB2BtradewithChinareached24.5trillionyuan,representinganincreaseof17.8%in2006,69.3%ofwhichcomesfrominternationaltrade.AccordingtoiResearchforecasts2008-2012,butbecauseChina'seconomywillcontinuetomaintainanupwardtrendinthenextfiveyears,China'stotalB2Btradestillremainsmorethan12%annualgrowthratein2012willexceed52.4trillionyuan.Eveninthewaveoftheglobalfinancialcrisisisstillrapiddevelopmentofe-commerce,e-commercetoenableenterprisestoconductbusinessinawiderangearoundtheworld,butinthecreationofalargenumberofe-commerceopportunitiesforenterprises,butalsochangedthewaytraditionalbusinessactivitiesofenterprises,enterprisesarefacingnewlivingenvironment,inordertoadapttothenewlivingenvironment,businessmanagementischallengedalotofnewideas,managementmechanismsmustbemoreperfect,managementtoolsmustalsobemoreadvanced.1.Innovationisthefundamentalsurvivalinthenetworkinthenetworkmarket,'onlythefirst,thereisnosecond','TheWinnerTakeAll'(winnertakesall)theoryisthelawofe-commerceindustry,theInternetisalwaysthefirstamarket.IntheInternet,communicationstechnologyenablescommunicationbetweenpeopleeasierandmoreextensiverangeofnetworktechnologyhasgreatlyimprovedthespeedofinformationtransmission,anynewproducts,informationandserviceswillbeveryeasilyspreadtocompetitorsOncethenewdevelopmentswillsoonbeover,soontobeimitatedcompetitors,大学毕业设计外文文献及译文2e-commerceandbusinessactivitiesmakeamoredirect,morefrequent,fasterspeedfittestbeyondpeople'simagination,thecompetitivemodelrequiresconstantinnovation.SoanybusinessatalltimesandonlyconstantinnovationintheInternet,inordertoestablishthedifferencesbetweencompetitors,enhancetheircorecompetitiveness.Therefore,intheeraofe-commerce,innovationisfundamental,noinnovationwillbeeliminated.Google,EBay,Amazon,Yahoo,Facebook,AlibabaisapioneerintheInternet,theirinnovativeuseoftheInternethaschangedpeople'shabits,butalsoawinnerontheInternet.googleworld'slargestsearchenginecompany,fromitsfoundinginnovativeproductafteranother,suchasGoogleAdwords,Google-Adsense,GoogleEarth,GoogleBlogger,GoogleFrooger,GoogleReader,GoogleSuggest,GoogleToolber,GoogleSites,etc.Thus,innovationisinthee-commerceenvironmentbasedonthefundamental.Inthee-commerceenvironment,whoinnovativenewbusinessmodels,innovationneedsoftheconsumers,whochangedconsumerhabits,whoquicklyoccupythemarket,whoisthewinneroftheInternet.2.E-commerceenvironment,organizationswillbeflat,networking,e-commercebymeansofinformationcommunicationtechnology,networktechnologyandcomputertechnologysupport,replacingthetraditionalonlinetransactioninformationtransferandtrade.Onlinemarketingsothatthedistancebetweenenterprisesandcustomersgettingcloser,corporatecommunicationwithcustomersmoreconvenient,easiertocollectbusinesstocustomerpreferences,providepersonalizedcustomerservice.Sointhefaceofe-commerceallowsbusinessestocustomerneeds,mustbekeptsharpandrapidresponse,canrapidlyorganizecorporateresourcesforproduction.Traditionalorganizationalstructureduetomoremiddlemanagementlevels,poorroadinformation,itisdifficulttoadapttotherequirementsofe-commercerequiresfastresponse,ande-commercesystemsbymeansofinformationtechnology,throughinformationsharing,sharingrules,methods,andsharingofexperiencesharingandfastoperationandcontrolofintelligentautomationtoimprove,toachievetheautomaticflowofinformation,andgreatlyreducetheorganizationalleveltoachievetheappropriateinformation.Intheageofelectroniccommerce,enterpriseorganizationalstructureshouldbeconducivetohigh-speedtransmissionandexchangeofinformation,tobeabletoachievetheintegrationof大学毕业设计外文文献及译文3internalresourcesandinformation,andcantakeadvantageofcorporateexternalresourcestoachievetheorganization'snetwork.Inshort,thetraditionalorganizationalpyramid-stylemanagementsystemnolongerexistsreasonable,flat,network,network-basedorganizationismoreconducivetotherapidimplementationofappropriatebusinesse-commerce.3.Strengthenthemanagementofe-commercelogisticsservicessothatinformationflow,capitalflowandlogisticscoordinationtointegratethird-rateguaranteetransactionsconvenientimplementation.Logisticsasabusinessprocess,animportantlinkbetweentherawmaterialproviderbearsandproductmanufacturers,distributorsandcustomersbetweenphysicaldistributionservices,andefficientlogisticssystemistogivefu