新视野大学英语第三版B4U3教案

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1新视野大学英语读写教程第四册教案B4U32Unit3BeingEntrepreneur*TeachingObjectives:StudentswilllearntouseEnglishto1.Totalkabouttheentrepreneurialspirit2.Tounderstandthetextfully3.Toapplythephrasesandpatterns4.Tomastertheessaywritingskill*TimeAllotment:eachunit8classes1st---2ndclasses:PartIWarmingup1.Lead-in:Guessingactivityandshortanswerquestions2.Pre-readingactivities:compounddictation3.Culturalbackground:Propernames3rd--4thclasses:PartIITextStudy4.ReadinginDepth:StructureAnalysis,Summary,Difficultsentencesanalysis5.LanguageFocus:MorepracticeinLanguagePoints(languagepointsexplanation,SentencePatterns,UsefulExpressions)5th—6thclasses:PartIIIReflection6.Criticalthinking:Morespeakingpracticeindiscussionrelatedtobeingentrepreneur.7.WritingPractice:Essaywriting•Writeanarrativewithbiographicalinformation.7th—8thclasses:PartIVAssignment7.Post-readingactivities:summaryofusefulexpressions,watchinganddiscussing,speakingtask,etc.8.SectionB:Focusonfastreadingandpracticeinreadingskill3UNIT3SectionAFredSmithandFedEx:ThevisionthatchangedtheworldPartIWarmingup1.Lead-in:1)Guess:Whoishe/she?a.HewasanAmericanbusinessman,marketerandinventor.Herevolutionizedsixindustries:personalcomputers,animatedmovies,music,phones,tabletcomputing(平板电脑应用),anddigitalpublishing.Hediedofcancerattheageof56in2011.b.HeisanAmericanbusinessmagnate(巨头),philanthropist(慈善家),investor,computerprogrammer,andinventor.HehasbeentopoftheForbesAmericanrichlistforconsecutive(连续的)20years.HewaschairmanofMicrosoftcompany.c.HeisanAmericanprogrammer.Heisbestknownasoneoffiveco-foundersoftheworld'slargestsocialnetworkingwebsite.HeisthechairmanandchiefexecutiveofFacebook,Inc.d.HeisaChinesebusinessmagnate(大亨).HeisthefounderandExecutiveChairmanofafamilyofhighlysuccessfulInternet-basedbusinesses.HisproductispopularallaroundChina.Tips:SteveJobs;BillGates;MarkZuckerberg;JackMa2)Discussionquestion1:Doyouoftenusetheirproducts?Dotheirproductsmakeyourlifemoreconvenient?Tips:Yes,Iusetheirproductsquiteoften.IusevariousAppleelectronicstowork,playandsocialize.Idon'thavetogotothelibrarytosearchforinformationorgethermaterials…3)Discussionquestion2:Whatisanentrepreneur?Tips:Anentrepreneurisapersonwhomakesmoneybystartingorrunningbusinesses,especiallywhenthisinvolvestakingfinancialrisks.4)Discussionquestion3:Whatpersonaltraitsdosuccessfulentrepreneurshaveincommon?Tips:leadership,highmotivation,greatdetermination,willingnesstofail,competitivespirit,budget-mindedness2.Pre-readingactivities:1)CompounddictationListentoashortpassageconcerningentrepreneurandfillinthemissinginformation.The__________definitionofanentrepreneurisapersonwhoorganizesandacceptstherisksofanewbusiness.Entrepreneursmayhaveanewproductorserviceto4_____.Ortheymayhaveideasfornewwaystodobusiness.Butanentrepreneurialspiritdoesnothaveto___________thebusinessworld.Latelywehearmoreandmoreaboutsocialentrepreneurs.Whattheydois_______;theymightevenactlikebusinessentrepreneurs.Theymight______moneyinprojectsorgetotherstosupportthem.Butsocialentrepreneurssaytheyarenot______byadesireforprofits.Theirmostimportantgoal,theysay,istocreatesocialvalue.Theyorganizeandsupportprogramsthat______improveconditionsincommunities.Socialentrepreneurssaytheylookforsolutionstoneedswithoutleavingthemtogovernmentorindustrytosolve.Andtheysaytheytryto_______thesolution.Inotherwords,tochangethesystem,theytrytogetwholesocietiestochange.Therearemanyhistoricalexamplesofpeoplewhomightbecalledsocialentrepreneurs.SusanB.Anthony,forexample,_________women'srightsintheUnitedStates.VinobaBhavecreatedtheLandGiftMovementtohelpIndia'spoorand________.Keys:traditional,offer,belimitedto,similar,invest,guided,aimto,spread,foughtfor,landless3.CulturalBackground:1)theMillionaire’sUnitItisthenicknamefortheFirstYaleUnit,anavalairreserveunitconsideredtobethefirstintheUnitedStates.ItwasstartedbyF.TrubeeDavison,aYalesophomoreatthetime,in1915.Theunithad29memberswhowereallwealthyandfascinatedbyflying.TheirintentionwastolearntoflyairplanessoastodevelopAmerica’smilitaryaviation.2)theMarines(海军陆战队)FormerlycalledtheUnitedStatesMarineCorps,itisabranchoftheUnitedStatesArmedForcesresponsibleforprovidingpowerprojectionfromthesea.3)the“hubandspoke”system(轴辐式空中交通系统)Itisasystemwhichmakestransportationmuchmoreefficientbyroutingallofthetrafficthroughoneorafewcentralhubs.TheFedExcompanytookadvantageofthisideainthe1970s,revolutionizingthewayairlineswererun.4)XeroxandGoogleXerox:anAmericanmultinationaldocumentmanagementcorporationthatproducesandsellsprinters,photocopiers,etc.Google:anAmericancorporationwhichprovidesinternet-relatedproductsandservices.PartIITextStudy1.Mainidea&structure:TipsforReading:AGoodReadershould1)Trytobecomeanactivereader.2)Learntoaskmorequestions.(what,why,how)53)Dotheefficientreading.(keypoints,topicsentence,keywords,locatingwords,necessaryandsufficient)4)Developahabitofmarkingduringreading.AnswerQuestions1)WhattypeofbusinessdoesFedExmainlydo?Tips:overnightdeliveryservice;door-to-doorpackagedelivery(Para.1)2)InwhatwaydidSmith'sChildhoodexperiencescontributetohisbusinesslaterinlife?Tips:sufferi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