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TechnicalReport：SituationoftheUseofMicroblogamongCollegeStudentsAbstract:2010canberegardedasthefirstyearofMicroblog”ofchina.DuringthisyeartheconceptofMicrobloghasbeenspreadedunprecedentedly.SomemajorportalsopenedMicroblogchannelssuchasSina,Tencent.AndtheCompetitionbetweenSinaandTencentisincreasinglyfierce.Officialdata(bytheendofOctober2011)fromSinashowsthatSinaMicroblogusershasreached200million,anduserspublishmorethan75millionMicroblogsperday.Keyword:Report,Microblog,Twitter,Survey,Questionnaire.MicroblogastheleaderinnewmediaandtheversionofTwitterinchina,collegestudentsarethemainforceofMicroblogusersandtheywilldeterminetheprospectsandtrendsofMicroblog.BecauseofthatIstaredasimplequestionnairetofindthecurrentsituationofMicroblog.Ireceived32validresponses,inwhich21investigatorsareMicroblogusers,11arenot.Thefollowinganalysisiscollectingresultsofthesurvey.1.WhoistheleaderofMicroblogThroughGoogleTrendscomparison,ItisapparentthattheGoogleindexdataofSinaMicroblogismuchhigherthanTencentMicroblog,SinaMicroblogoutshinestheothers.AlthoughinthedrytreecomparewithSina,TencentMicrobloghassignaturestrengthsoverNeteaseandSohuMicroblog.Aswecaninferfromthefigureabove,thisisdrawnfrommyquestionnaire.ThestatisticsshowthatSinaMicrobloghasanoccupationof80.95%,whichisinaccordancewiththeGoogleTrends.ItmeansthatSinaMicrobloghasanabsoluteadvantage.UndertheMattheweffect,notsurprisingly,otherMicroblogswillsoonbeoutofthismarket.2.WhatcouldMicroblogoffertousTimesofloginsofMicroblogusersperdayWhatwegetfromMicroblogAlthoughthereareagreatnumberofMicroblogusers,ItisobservedthatthesituationofMicroblogintoreallifeisnotasexpectedtobe.BecausemorethanhalfofrespondentstakeMicroblogasentertainmentratherthanasourceofinformation.AsauserofMicroblog,IfollowedagreatdealofuserswhoisidentifiedasofficialMicroblogofnewspapers,televisionprograms,famousfigure,etc.Attributabletothat,Iamtheonewhoalwaysacquiresthebreakingnews.IexperiencedtheadvantageofMicroblogandIlookforwardtomoreuserswilldrawMicroblogintoeveryone'slife.3.ComparedwithtraditionalmediaThereasonMicroblogattractyouWhatdoyouthinkcomparewithtraditionalmediaStatisticsfromtwofiguresaboveshowthatalmosthalfofrespondentsthinkthatthemostattractiveaspectofMicroblogisthespeedofspreadinginformation.28.57%considerMicroblogcanshareinformationwithvariousfigureslikemusician,actor,etc.Inadditiontothosefeatures,Microblogalsohastheadvantageofmorefreedomofspeech.Fewrespondentsbothertherestrictofcharacters.4.OtherSocialNetworkSitesRespondentsalsowereaskedthatwhethertheyhaveeverusedotherSNSinadditiontoMicroblog.Itturnsoutthat76.19%areusingRenrenand23.81%usingQzone.RenrenistheChineseversionofFacebook,anditwassetupearlierthanMicroblog.Renrenhasastablenumberofusers.TheoppositionofRenrenandMicrobloghasbeenjustthesamewiththeoppositionofFacebookandTwitter.5.ThereasonofnotusingMicroblogFortherespondentswhoarenotMicroblogusers.SomesuggesttheyhavenointerestinMicroblog,andsomerevealthattheMicroblogistoocomplextouse,whichIthinkisaweirdreason.Theyneedtoknowthecommonknowledgeofinternet.6.AboutthefreedomofspeechFreedomofspeechcomparedwith10yearsagoMicroblogbringsusarelaxandfreeenvironment.Accordingtothesurvey,38.34%thoughttheyhavemorefreedomthanbefore,and28.13%saidthereisnoobviousdifference.Otherscarelittleaboutthisproblem.ItcanbedrawnfromtheresultthatChinesehasarelativelyrelaxenvironment,butthegovernmentstillhasagreatdealofworktodotorealizethedemocratizationprocess.Basedontheanalysisabove,Microblogiscommonlyusedamongcollegestudents,anditisexpectedtowidespreadextensively.SinaMicroblogisthemonopolyofboththenumberofusersandpublishedMicroblogs.Microblogisaplatformwhichtheenvironmentisrelativelyrelaxed.Userscaneasilytweettheirmoodorsharehappinesstotheirfriendsorfollowers.Microbloghastheadvantagesofrapidandtimelyupdate,butshorttimeofdevelopmentandinformationarelimitedbywordsrestricttheMicroblogasanalternativeoftraditionalmediasuchaswebsite,TV,cellphones,etc.TheriseofMicrobloghasdoneenormouscontributiontothefreedomofspeechbutthedomesticprocessstillneedalongwaytobeachieved.Attheendofthisreport,allowmetoexpressmyappreciationtoMadamSunwhoimpartedsomuchknowledgeaboutreadingandwritingtousandallmyfriendswhohelpedmewiththisquestionnaire.Appendix:QuestionnaireonMicroblogHello,sorrytobotheryouforoneminute.Wearedoingaquestionnaireonmicroblog,andwehopeyoucansupportourwork.Iwillbeinstrictaccordancewiththerelevantspecifications.Thecontentofyourinformationwillbestrictlyconfidentialandprivate,andtheresultsofthisquestionnairewillnotbeusedforanycommercialpurposes.Thankyouforyourcooperation!1、What’syourgender?()A.maleB.female2、Areyouauserofmicroblog?()ifyouranswerisyes,pleasecontinue,orturntoNO.14AYesB.NO3、Howdoyouknowthemicroblog?()A.introducedbyfriendsB.MentionedbytheteacherCfoundontheinternetbyyourselfD.others4、Whatkindofmicroblogyouareusing?ASinaBNeteaseCSohuDTwitterETencentFothers5、Howoftenyouloginmicroblog?Aatleastonceperaday.BoncepertwoorthreedaysConceperaweekDoncepertwoorthreeweeksDneverloginsinceregistered6、whatdoyouusuallydoafterlogginginmicroblog?