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JOHNSTROTTUXDesignerJOHNSTROTTCo-FounderUXWITHOUTUXTwocorecomponentstoastartupthatareusercentered.VISIONSTATEMENT&MINIMUMVIABLEPRODUCTVISIONSTATEMENTAshortsentencedefiningtheorganization’spurposeandvalues.“YOUPRESSTHEBUTTON,WEDOTHEREST”“YOUPRESSTHEBUTTON,WEDOTHEREST”GeorgeEastman,FounderofEastmanKodakCompanyKEYSTOCREATINGAVISIONSTATEMENTKEYSTOCREATINGAVISIONSTATEMENT•ItaddressesarealneedKEYSTOCREATINGAVISIONSTATEMENT••ItaddressesarealneedItissimpleKEYSTOCREATINGAVISIONSTATEMENT•••ItaddressesarealneedItissimpleItisuniqueKEYSTOCREATINGAVISIONSTATEMENT••••ItaddressesarealneedItissimpleItisuniqueItservesasaguidinglight•Itservesasaguidinglight•ItservesasaguidinglightASTARTOSAILYOURSHIPBYJesseJamesGarret,AuthorofTheElementsofUserExperienceTHEVISIONDRIVENSTARTUPISAUXDRIVENSTARTUPMINIMUMVIABLEPRODUCTAnMVPhasjustthosefeaturesthatallowtheproducttobedeployed.EXAMPLESNickWoodman,FounderofGoProwithMVPEXAMPLESTestshotfromGoProMVPEXAMPLESGoProproductassortmentEXAMPLESKellySlaterw/GoProHerocameraKEYSTOCREATINGAMVP•WritetheuserstoryKEYSTOCREATINGAMVPAsa___,Ineedto___soIcan___.AsadedicatedUXspeakeasymember,Ineedtoinviteotherstoanearbypub,soIcancontinuedrinking&talkingUX.••WritetheuserstoryMaptheinteractionsKEYSTOCREATINGAMVPLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBooked•••WritetheuserstoryMaptheinteractionsIdentifyemotionsKEYSTOCREATINGAMVPLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBookedLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBookedLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBooked••••WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitKEYSTOCREATINGAMVPLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBookedLocateTellpeopleIcanmakeitLocateTellpeopleIcanmakeit•••••WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateitKEYSTOCREATINGAMVPHowdoesthissweaterlookonme?Isthereaproducthere?Doesitexistelsewhere?IsthisMVPexciting?KEYSTOCREATINGAMVPWritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateitITSTIMETOBUILD,LAUNCH,TEST&ITERATELEANUXJeffGothelf,AuthorofLeanUXConceptPrototypeValidateinternallyTestexternallyLearnIterateTHEMVPDRIVENSTARTUPISAUXDRIVENSTARTUPTHEMVPDRIVENSTARTUPISAUXDRIVENSTARTUPTHEVISIONSTATEMENT&MVPAREUSERFOCUSEDItsuptotheteamtokeeptheUXmomentumgoing.