罗兰贝格关于电子商务的一份报告

1TextLines01.08.06-D-01-OSAT-eEnabled-Speech-DTW.pptSpidersorfliesinthee-Businessweb?ManagementBriefingSeminarTraverseCity,2TextLines01.08.06-D-01-OSAT-eEnabled-Speech-DTW.pptCostcuttingMarketshareInvestmentreductione-Businesswillreturntotheindustry’sandSystemIntegrator’sradarscreenSource:OSAT;RolandBerger–StrategyConsultants•Isnotjustanotherindustryfad•ProvideslargeopportunitiesforSystemsIntegrators–Toreducecosts–Toimprovetheircompetitiveadvantagee-BusinessIf…•Theythinkstrategically•Andactproactively!3TextLines01.08.06-D-01-OSAT-eEnabled-Speech-DTW.pptFourtensiondefinethee-Businessweb:howSystemIntegratorsdealwiththemwilldeterminetheirsuccessInformationsharingTransparencyInformationshieldingIndustrystandardStandardizationProprietarysystemsEnhancingvalueBusinesscaseReducingcosts“Trappedintheweb”Power“Weavetheweb”Source:OSAT;RolandBerger–StrategyConsultants4TextLines01.08.06-D-01-OSAT-eEnabled-Speech-DTW.pptTwothreadsofthee-BusinesswebshowcasetherisksandtheopportunitiesforSystemIntegratorsSource:OSAT;RolandBerger–StrategyConsultantse-RelationshipManagement•The“invisible”thread•Opportunity:differentiatingfactor•SIcantakethelead•The“risk”ofathirdpartye-ProductDevelopment•The“power”thread•Risk:unbalancedresponsibilityandcontrol•OEMleadinitiatives•Theimportanceofathirdparty5TextLines01.08.06-D-01-OSAT-eEnabled-Speech-DTW.pptWhileimplementinge-PD,SystemIntegratorswillsafeguardtheir“negotiatingpower”TransparencyStandardizationBusinesscasePower•100%transparencywillnothappen•Intellectualpropertyrights•Security•Commoditythreat•Theywantit,but…•AThirdPartywilldrive•It’sactually“notrequired”•Technologyisperceivedtobe“neutral”•Nocompellingcaseyet...•…e-PDwillbeimplementedanyway•Watchoutfortherealimplications!Source:OSAT;RolandBerger–StrategyConsultants6TextLines01.08.06-D-01-OSAT-eEnabled-Speech-DTW.pptE-BusinesstransparencymayhelpOEMsregaincontrolofthesupplychainAssemblySCMDevelopmentSIResponsibilitySIAuthority/controlTodayAssemblySCMDevelopmentPossibleTomorrowSIResponsibilitySIAuthority/controlOEMVisibilityOEMVisibilityOEMT2T2T2SISISource:OSAT;RolandBerger–StrategyConsultantsOEMT2T2T2SISI7TextLines01.08.06-D-01-OSAT-eEnabled-Speech-DTW.pptSIshavenotyetrecognizedtheopportunityprovidedbye-BusinesstoolstosupportRelationshipManagementTransparencyStandardizationBusinesscasePower•Notone,transparentinformationflow,butvarious,differentones•Externallyandinternally•Keyissueistranslation•Difficulttoquantifysavings•NotonOEs’topprioritylist(yet)•Thirdpartycantakethelead•Arigidapproachcanmeanamissedopportunity•DangersofareactiveapproachSource:OSAT;RolandBerger–StrategyConsultants8TextLines01.08.06-D-01-OSAT-eEnabled-Speech-DTW.pptThebusinesscaseforRelationshipManagementrequiresvaluing“soft”benefitsSeamlesscommun-icationCustomersatisfactionMorebusinessoppor-tunitiesSource:OSAT;RolandBerger–StrategyConsultantsDifferen-tiationBetter,moreaccurateresponseMakingthebusinesscaseOrganizationalchangeStreamlineinternalprocesses9TextLines01.08.06-D-01-OSAT-eEnabled-Speech-DTW.pptOurmessageforSystemIntegratorsandthesupplierbase:•Beproactiveindevelopingyoure-Businesssystems!–e-Businessisheretostay!–Today’shurdles(…orshields)willbeovercome!•Failingstodosowillmeanbeingcaughtoff-guardbythecompetition,andbeingtrappedinthee-BusinesswebSource:OSAT;RolandBerger–StrategyConsultants•ItisintheSystemIntegrators’–andintheIndustry’sbestinterest–toinfluencethespeedanddirectionofe-Businesschange