体验商务综合英语4-Unit-6-Risk

1商务综合英语课程教案授课时间第周星期第节课次授课方式（请打√）理论课√讨论课□实验课□习题课□其他□课时安排6授课题目（教学章、节或主题）：Unit6RiskTeachingobjectivesandrequirements(教学目的、要求):Studentsarerequiredto1．Mastereconomicvocabularyininternationalbusinessriskandthevocabularyofmanagingrisk;2．Befamiliarwithdifferenttypesofbusinessrisk3．Gettoknowtheaspectsofriskmanagementtobetakenintoconsideration4.LearntheskillsofriskmanagementTeachinghighlightsanddifficulties(教学重点及难点)：Highlights:1.graspheaspectsofriskmanagementtobetakenintoconsideration2.mastervocabularyininternationalbusinessriskandthevocabularyofmanagingriskDifficulties:1.understandtypesofbusinessriskinbusiness2.expressthemselvesmorefreelyonthethemeafterdoingaseriesoftheme-relatedreading,listening,speakingandwritingactivities;Timeallotment(教学时数)：6PeriodsTeachingmethod(教学方法)：1.GroupDiscussion2.Exemplificationanddemonstration；3.Task-basedteaching4.Teams-basedCooperativeLearningReferences(参考书目)：1.科顿，法尔维等编，体验商务英语综合教程4，《体验商务英语》改编组改编，高等教育出版社，2012.62.马斯库尔，海特勒著，体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社，2012.83.蒋景东著，常用商务英语词典，浙江大学出版社，2012,5.4.（英）帕金森编著，牛津英汉双解商务英语词典，华夏出版社，20112教学基本内容方法及手段IITeachingprocedureStep1Startingup:(20minutes)1)Studentsareaskedtofigureoutthemeaningofthequotation:Theworldismuchriskiertoday,Becauseeverythingismuchmoreinterconnected.---risk-managementexpertRonDembo（gaveupaprofessorshipatYaleUniversitytolaunchhiscompany.）---Hasthereeverbeenariskiertimetobeinbusiness?Allbusinessisbuiltonrisk.2)Dividethestudentsintogroupsof4todiscussthefollowingquestions.a.Whichitemcarriesthemostorleastrisk?Travel:car,plane,train,shipLifestyle:drinkingalcohol,pooldiet,smoking,joggingMoney:property,stocks&sharessavingsaccount,cashShopping:online,mailorder,privatesales,auctionb.Whatrisksdobusinessface?KidnappingofmangersConfiscationofassets（没收，充公）Devaluationofshares,currencyBeextorted:illegallybeforcedtogivemoney.(勒索)Beinginsolvency:nothavingenoughmoneytopaydebts(无力偿还债务)Facingfraudandcorruption诈骗与腐败Industrialespionage(商业间谍行为)Invest:puttingmoneyintoanewventureVenturecapitalist:whoputmoneyintosuchbusinessesspreadtheirrisksothatthepaybackfromoneortwosuccessfulventureswillhopefullymorethancompensateforthemoneylostinthefailures.风险资本家Reputationalrisk,brandsuicide,productliabilityclaim(产品质量承诺书)Productrecalls(产品召回)Theriskofmanagementcomplacency(自满)c.ListentoAllanSmithandnotedowntheriskshementions1doingnothingAudiolingualandcommunicativemethod3课程教案（续）教学基本内容方法及手段2creditorguaranteerisk3politicalrisk4riskofcatastropheordisruption（theriskofnotabletocontinuebusinessasusualbecauseofsomeunforeseenevent）Step2Vocabulary:describingrisk(30minutes)a.NoRisk,NoRewardYou’llmeetpeopleandorganizationsthatarestillpreparedtogamble--intelligently,shrewdly,selectively--eveninaperiodofinsecurityandinstability.Theirstoriesofferlessonsinstrategy,marketing,leadership,R&D,andinnovation.Theyalsoremindusthatthegoodmoveswedon'tmakecanbeasconsequentialasthebadmoveswedomake--thatplayingitsafeisn'talwaysplayingitsmart.b.Formphraseswithrisky.RiskybusinessRiskydealRiskyinvestmentRiskylendingRiskyprojectRiskystrategyRiskyundertaking冒险事业c.verbsusedtodescriberisk.c.LevelofriskHigh:Great,huge,serious,significant,substantial,terrible,tremendousLow:Faint,low,negligible,remote,slightStep3listening:Effectiveriskmanagement(50)A.6.21.Operationalrisks——forexampleregulatorynon-compliance(不符合；未能遵守)(failingtoobeyregulationsandlawsapplicable(可适用的)totheindustry),supplychainfailure,failureofgovernancewithinanorganisation.2.Financialrisks——forexample:cashflow,creditorexchangerisks.3.Hazards——forexample:safeguardingemployeesandthepublic,naturaldisasters(fires,floods,etc.)andtheInterruptioninbusinessthatthesethingscauseortheirenvironmentalPredictMeetAssessManageForeseeEncounterFaceCalculateEstimatePrioritiseEliminateMinimiseReduceSpreadPairworkwiiththeaidofmulti-mediafacilityAudiolingualandcommunicativemethod4impact.4.Strategicrisks——forexamplemarketchanges,increasedcompetition,failureofanorganisationtoadaptorchange.6.2(I=Interviewer,SF=SteveFowler)IWhatarethemaintypesofriskthatcompaniesface?SFWell,allorganisationsfaceawiderangeofrisks.Indeed,riskandrewardareintrinsicallylinked.Thecompanyortheindividualthatrisksnothingachievesnothingandgenerallyspeakinghigherreturnsinvolvegreaterrisk.Understandingriskisthereforefundamentaltoeffectivebusiness.Goodriskmanagementmaximisestheprobabilityofbusinesssuccessandthelikelihoodoffailure.Riskcanbecategorisedintofourtypes.Firstly,operationalrisks,forexample,regulatorynon-compliance,supplychainfailure,orfailureofgovernancewithinanorganisation.Secondly,financialrisks.Forinstance,cashflow,creditorexchangerisks.Thirdly,hazards.Forinstancesafeguardingthehealthandsafetyofemployeesandthepublic,naturaleventsandconsequentbusinessinterruptionimpact,orenvironmentalimpact.Andfinally,strategicrisks,forinstance,marketchanges,increasedcompetition,orfailuretoadaptorchangebyanorganisation.Riskscanbeinternallydriveni.e.withinafirm,orexternallydriveni.e.bythemarketortheenvironmentinwhichthecompanyoperates.Companiesshouldthinklaterallywhenconsideringrisk.Don’tjustconsidertheobviousri