武明鸳12110704003TheWinterOlympicGamesTheWinterOlympicGamesareamajorinternationalsportingeventthatoccursonceeveryfouryears.UnliketheSummerOlympics,theWinterOlympicsfeaturesportspracticedonsnowandice.ThefirstWinterOlympics,the1924WinterOlympics,washeldinChamonix,France.MapofWinterOlympicslocationsCountriesthathavehostedoneWinterOlympicsareshadedgreen,whilecountriesthathavehostedtwoormoreareshadedblue.WinterOlympicslocations2022WinterOlympicTheChineseGovernmentandpeopleareinfullsupportofBeijingandZhangjiakouintheirjointbidforthe2022OlympicWinterGames.ThetimeoftheSpringFestival(ChineseLunarNewYear)andthelocationoftheGreatWallwillrendersplendourtotheGamescelebration.TheGameswill,throughextensive,diversifiedandinteractiveactivities,encouragethepeoplearoundtheglobe,theyoungpeopleinparticular,topursuetheOlympicValues.2022WinterOlympicWinterOlympicunleashtheadvantagesofBeijing,YanqingandZhangjiakouinnaturalenvironment,history,culture,venuesandinfrastructureforthedevelopmentoftheBeijing-ZhangjiakouSport,CultureandTourismBelt.TheOlympicMovementbringsusnotonlyphysicalstrength,moralinspirationandhealthylifestyle,butalsojobopportunities,improvedlivingconditions,betterqualityoflife,andregionaldevelopmentinthelongrun.CurrentimpactRaisetheprofileofthecountryBoosttheurbanconstructionEncourageenvironmentalprotectionImprovethewelfaresystemPromotewintersportsTransmitOlympicgamesspiritEncourageenvironmentalprotectionBeijinghasalreadyplannedtomakeaninvestmentofUSD130billionfortheyearsfromnowtill2017intheimprovementofairquality.Tostrengthenenvironmentalprotectionandecoconstruction,theGovernmentofChinahasformulatedasystematicactionplan,whichfeaturesjointregionaleffortsinairqualityamelioration,encompassesmeasuressuchascoalconsumptionreduction,pollutioncontrolandemissionsreduction,andadvocateswiderpubicengagement.ItisthesolemnpledgeoftheChinesegovernmentsatalllevelsthatanenvironmentofbetterqualityshallbeprovidedforthepeopleandtheOlympicWinterGames.PromotewintersportsIgnitethepassionforall-rounddevelopmentofwintersportsinChinaOverone-thirdofChina’sterritoryhashugepotentialfordevelopingwintersports.Beijing2022willencourage300millionpeopleinnorthernChinatobeinvolvedinwintersports,tremendouslypromotingyoungpeople’sparticipationinandthepopularisationofwintersports.Beijing2022willeffectivelyelevatethecompetitionskillsofChineseathletes,andhelpachieveinChinatheall-roundandbalanceddevelopmentofsummerandwinterOlympicsports,aswellasiceandsnowsports.TransmitOlympicgamesspiritBeijing2022willbringalong-lastingupsurgeofOlympicenthusiasmtothecontinentofAsia,taptheenormousmarketpotentialofwintersportsinChinaandAsia,andprovideanewpillarforthedevelopmentofglobalOlympicwintersports.SpreadandpractiseOlympismandOlympicValuesThesuccessofBeijing2008andNanjing2014hascontributedtogreatersolidarityintheworldsports,especiallyamongtheyoungpeople.Beijing2022isaimedatintegratingdiversifiedinterests,spreadingOlympismandOlympicValuesamongthepeopleinAsia,incorporatingwintersportsintopeople’slife,anddevelopingthevastChineseandAsianmarketforwintersports.FutureimpactTourismDevelopmentIncreasejobopportunitiesUpgradeindustriesEconomicdevelopmentImprovewintersportsgamesresultsInspirenationalspiritsUpgradeindustriesBecomeanewmodelthatdrivesthesustainabledevelopmentoftheregionBeijingandZhangjiakouarefamoushistoricalandculturalcities,aswellasall-seasontouristdestinations.Beijing2022willacceleratethedevelopmentoftheBeijing-ZhangjiakouSport,CultureandTourismBelt,promotethefurtherpopularisationoftheiceandsnowsportsinBeijingandZhangjiakou,andofferanewimpetusforChina’seconomicgrowthandforthesustainabledevelopmentofBeijing,TianjinandHebeiintermsofpopulation,resourcesandenvironment.LegacyUseofVenuesAtotalof12competitionvenuesareproposedforBeijing2022.Sixareexistingvenues,namelytheNationalAquaticsCentre,NationalIndoorStadium,CapitalIndoorStadium,WukesongSportsCentre,whicharelegaciesofBeijing2008,andtheGentingSnowParkAandBinZhangjiakou.Amongthesixnewlybuiltvenues,theNationalSpeedSkatingOval,theBiathlonCentreandtheNordicCentreSkiJumpingVenueareplannedconstructionprojectsandwillbeconstructedasscheduledregardlessoftheresultofthebid.TheNordicCentreCrossCountryVenue,theNationalAlpineSkiCentreandtheNationalSlidingCentreareadditionalvenuestobespecificallybuiltforBeijing2022.ChallengesandOpportunitiesinCommunicationsWeareconvincedthatBeijing2022willbringunprecedentedopportunities,including:ElevatingthebrandandimageofChinaandtheHostCity,andsharingwiththeworldtheprofoundChinesecultureandimmenseChinesemarket.Inspiringageneration,particularlytheGamesparticipants,topasstheexceptionalexperienceandidealsontothenextgeneration.EncouragingmoreChineseenterprisestointeractwiththeOlympicFamilyandstrengtheningtheirglobalrecognitiontoallowthemtocontinuetheircontributionstothesustainabledevelopmentoftheOlympicMovement.