Lecturer:LiKaifengDuration:2classes/weekCourseIntroductionEverythinghappenstopeopleofdifferentculturalbackgroundscometogethertoshareideas,feelingsandinformation.WhystudyCross-CulturalCommunication?Weliveinanagewhenchangesintechnology,travel,economicandpoliticalsystems,immigrationpatterns,andpopulationdensityhavecreatedaworldinwhichincreasinglyinteractwithpeoplefromdifferentcultures.Peoplenowknowthattheinfluenceofcultureaffectscommunicationinsubtleandprofoundways.Allformsofhumancommunicationinvolveaction.Thatistosay,communicationisanactivitythataffectspeopleandotherpeople.Itistotheadvantageofall5.5billionofuswhosharetheplanettoimproveourinterpersonalandinterculturalcommunication;mostoftheobstaclestounderstandingcanbeovercomewithmotivation,knowledge,andappreciationofculturaldiversity.Allinall,howculturalfactorsaffectcommunicationandhowtoachieveeffectivecommunication.CourseintroductionTeachingmethodlectureIn-classactivityGroupdiscussionAssessmentClassperformance(30%)attendance+participation+excellenceFinalexam(70%)closebookexamincludinganswerquestions,multiplechoice,definitionandcaseanalysisChapter1Cross-CulturalCommunication:InteractioninaChangingWorldImportanceofCross-culturalcommunication1.Cross-culturalcommunicationisnotnew.wanderingnomads,religiousmissionaries,conqueringwarriors.Everyone’squicktoblamethealien.----GreekPlaywrightAeschylus(埃斯库罗斯,悲剧作家,525bc-256bc)2.Presentcross-culturalcommunicationaremoreabundantand,becauseoftheinterconnectednessoftheworld,moresignificant.transportation,globaleconomy,emergenceofinformationage.Whyscrutinizesthechanges?1.Asthefamiliargiveswaytoanewanddifferentworld,theentirehumanraceisaffected.2.Manyoftheeventsthathavebroughtdiversegroupstogetherhavebeentoosubtletodetectandhavetakenplaceoveralongperiod.3.Bydemonstratingboththequantityandqualityofthesechanges,interestofcross-culturalcommunicationmightbebetterabletobearoused.Chapter1Cross-CulturalCommunication:InteractioninaChangingWorldThequantityandqualityofinterculturalcontacts1.InternationalcontactsNewtechnologyandinformationsystemsChangesintheworldspopulationAshiftintheworldseconomicarena2.Domesticcontacts(Americancase)ImmigrationCo-culturesandrecognition(mainly,Latinos,AfricanAmericans,women,gaysandlesbians)Domesticpointsofcontact(theeducationalenvironment,thebusinessenvironment,personalrelationship)Chapter1Cross-CulturalCommunication:InteractioninaChangingWorldNewtechnologyandinformationsystemsTransportationsystems(increasedmobilityfromencountertoexposegreaterrate)Communicationsystemscommunicationsatellites(通讯卫星)sophisticatedtelevisiontransmissionequipment(尖端的电视转播设备)digitalswitchingnetworks(数字交换网络)Awell-organizedinternationalfilmindustryChapter1Cross-CulturalCommunication:InteractioninaChangingWorldThenewpopulationin1965,3.3billionin1995,5.7billionin2000,6.5billionFinitenaturalresourcesPollutionInternationalconflictTheneweconomicarenaChapter1Cross-CulturalCommunication:InteractioninaChangingWorldImmigrationCo-culturesandrecognition(承认)1.Latinos(拉丁美洲人)2.AfricanAmericans3.Women4.GaysandlesbiansDomesticpointsofContact1.Theeducationalenvironment(primarysettingfordomesticinterculturalcontact)2.Thebusinessenvironment(culturaldiversity,negativestereotypesandnewformofracism,discriminationandharassment)3.Personalrelationships.(mixedmarriage,cross-culturaladoption,friendship)Chapter1Cross-CulturalCommunication:InteractioninaChangingWorldApproachinginterculturalcommunicationThecontentofinterculturalcommunication1.Language2.Foodsocialrelations3.Dressconceptsoftheuniverse4.Attitudetowardtimeviewsofsufferings5.Workhabitsappreciationofourlikenesses6.SocialbehaviorWeconcernedwiththesimilaritiesthatuniteusaswellasthedifferencesthatdivideus.(BibleStoryBabelTower)Thephilosophyofinterculturalcommunicationprovidingknowledgeof“where”and“how”ofinterculturalcommunicationsothatyoucandoyourparttosaveour“globalship”Chapter1Cross-CulturalCommunication:InteractioninaChangingWorldStudyingInterculturalCommunicationFailuretorecognizetheuniquenessoftheindividual1.Wearemuchmorethanourculture.2.Wearenotcaptivesofourculture,thoughitoffersusacommonframeofreference3.Fewconsistencies(一致)andclear-cutdistinctionsbetweenanindividualtraitandaculturalcharacteristic,weneedtobecarefulwhencomparingourculturetoanother.4.Culturalgeneralizationsmustbeviewedasapproximations(接近)ofreality,notasabsoluterepresentations.TheinabilitytobeobjectiveWestudyotherculturesfrotheperspectiveofourownculture,soourobservationsandourconclusionaretaintedbyourpersonalandculturalorientations.Chapter1Cross-CulturalCommunication:InteractioninaChangingWorldSummaryImportanceofinterculturalcommunicationtodayinterculturalcommunicationencountersaredifferentfromencountersofthepast.InternationalcontactsNewtechnology,growthintheworld’spopulation,andshiftsintheglobaleconomicarenahavecontributedtoincreasedinternationalcontactsChapter1Cross-CulturalCommunication:InteractioninaChangingWorldDomesticcontactsDomesticcontactsareincreasingbecausenewimmigrantsandco-cu