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I摘要房地产开发是在依法取得国有土地使用权的土地上，按照城市规划要求进行基础设施、房屋建设的行为。要想使开发项目达到预期的经济效果，首先必须做好可行性研究工作。可行性研究作为项目投资决策的依据、筹集建设资金的依据、开发商与有关部门签订合同的依据以及编制下阶段规划设计的依据是项目成败的先决条件。该项目可行性研究报告共分八部分。分别为项目总说明，项目概况，市场调研及分析，项目规划设计分析，项目进度安排，投资收益分析，项目风险分析及结论和建议。李沧区九水路以北，汉川路以西地块开发项目在整个投资期内，财务内部收益率大于基准收益率，财务上可行。通过敏感性分析、盈亏平衡分析、概率分析，该项目抗风险能力较强，该项目可行。关键词：房地产开发项目；可行性分析；投资收益分析；风险分析IILicangDistrictNorthofJiushuiRoad,WestofHanchuanRoad,BlockDevelopmentProjectFeasibilityStudyAbstractRealestatedevelopmentonthelandlegallyacquiredstate-ownedlanduserightsinaccordancewiththerequirementsofcityplanningandinfrastructure,housingconstructionbehavior.Developmentprojectsinordertoachievethedesiredeconomiceffect,youmustfirstdoafeasibilitystudy.Feasibilitystudyasabasisforinvestmentdecisions,thebasistoraisefundsforconstruction,thedeveloperandtherelevantdepartmentssignedacontractbasisaswellasthepreparationofthenextstageofplanninganddesignisbasedontheprerequisiteofthesuccessoftheproject.Theprojectfeasibilitystudyreportisdividedintoeightparts.Fortheprojectdescription,projectprofiles,marketresearchandanalysis,projectplanninganddesign,projectschedule,thereturnoninvestmentanalysis,projectriskanalysisandconclusionsandrecommendations.LicangDistrictJiushuinorththeHanchuanRoad,westoftheblockdevelopmentprojectintheentireinvestmentperiod,thefinancialinternalrateofreturngreaterthanthebenchmarkrateofreturn,financialviability.Throughsensitivityanalysis,breakevenanalysis,probabilisticanalysis,theprojectrisk-resistingability,theprojectisfeasible.Keywords:realestatedevelopmentprojects;feasibilityanalysis;returnoninvestmentanalysis;riskanalysis目录1项目总说明.............................................1 1.1项目背景..............................................................................................................1 1.2编制依据..............................................................................................................2 2项目概况...............................................3 2.1项目名称.............................................................................................................32.2宗地位置.............................................................................................................3 2.3土地价格..............................................................................................................42.4宗地现状.............................................................................................................42.5市政配套..............................................................................................................42.6项目周边社区配套..............................................................................................62.7规划控制要点......................................................................................................6 3市场调研及分析.........................................8 3.1宏观政策分析......................................................................................................83.2青岛市近期规划发展方向..................................................................................83.3青岛市房地产现状及价格走向..........................................................................93.4李沧区房地产现状及价格走向........................................................................103.5主要竞争楼盘分析............................................................................................123.6目标市场选择与市场定位...............................................................................143.6.1购房价格分析.............................................................................................143.6.2产品类型分析.............................................................................................143.6.3目标客户层选择.........................................................................................163.6.4项目的SWOT分析..................................................................................163.6.5项目产品初步定位.....................................................................................16 4项目规划设计分析......................................18 4.1项目规划目标....................................................................................................184.2规划设计特点....................................................................................................184.3项目建筑布局....................................................................................................184.4项目结构形式....................................................................................................18 5项目进度安排..........................................19 5.1工程进度计划....................................................................................................195.2销售计划............................................................................................................19 6项目投资收益分析......................................20 6.1项目总投资及开发成本估算............................................................................20II6.1.1土地费用.....................................................................................................206.1.2建安工程费..............................................................