商务英语函电

国际商务英语函电（第三版）电子教案电子教案简介(第三版)《国际商务英语函电》教材适应高职高专国际经济与贸易、经贸英语等专业外贸函电教学的需要。为了使教材贴近实际工作，我们在第二版的基础上进行修改和增减，使之涵盖面更广泛、更现代。本书按外贸进出口流程进行编写，环节紧凑，通过教与学了解外贸进出口的整个过程，每单元后的实训练习帮助学生进行实际操作，加强动手能力，同时还能提高学生外贸业务、英语知识和语言运用能力。修改过程中，我们尽可能贴近业务实际及学生特点，做到准确精练、深入浅出，选用大量合同、信用证、各种单据等实例供学生操作，突出实用性、可操作性，充分体现高职高专教材“以能力为本位，以应用为目的，以学生为主体”的特点。为适应多媒体教学的需要，我们制作了本教材的多媒体课件以帮助教师提高教学水平。课件内容包括：课文、英汉注释、例句、练习、实训练习、补充内容，并附有习题答案、实训练习答案、译文供参考。制作单位：福建对外经济贸易职业技术学院制作人：陈淑霞WritingPrinciplesofBusinessLettersEstablishingBusinessRelationsEnquiriesOffers1234Counter-Offers5TermsofPayment6EstablishmentofL/CandAmendmentsPackingShippingInsurance78910ComplaintsandClaims11Agency12ChapterILayoutandTransmissionofaBusinessLetterLayoutandTransmissionofaBusinessLetterChapterILayoutandTransmissionofaBusinessLetterTeachingAimsThepurposeofcommunicationistoobtaincompleteunderstandingbetweenthepartiesinvolved,andelicittheresponsesrequired.Althoughformalityinbusinessletter-writingisrapidlygivingwaytoalessconventionalandmorefriendlystyle,thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom.Itissafetofollowestablishedpracticesoastoavoidconfusionandawasteoftimeforbothsenderandreceiver.Throughthestudyofthischapter,studentswillbeabletounderstandthelayoutandtransmissionofabusinessletterandarrangeanEnglishbusinessletterinproperformandsendittothereceiversmoothly.ChapterILayoutandTransmissionofaBusinessLetterMain&DifficultPoints1.FullBlockStyle.2.IndentedForm.3.ModifiedBlockStyle.4.Semi-blockStylewithIndentedParagraphs.ChapterILayoutandTransmissionofaBusinessLetter1.PrinciplesofBusinessLetterWriting(4C)1)Clearnessoneideainasentence,onetopicinaparagraphandonematterinaletter.2)Concisenessnatural,humanandeasytoread.briefandtothepointUsedailyexpressionstoreplacejargons.concisewordywewillconsiderthedeliveryscheduleattoday'smeeting.wearegoingtogiveconsiderationtothedeliveryscheduleattoday'smeeting.theyattendtheGuangzhouTradefairtofindapartner.theyattendtheGuangzhouTradeaffairforthepurposeoffindingabusinesspartner.wehaveexportedourmachinetomanycountries.wehavegeguntoexportourmachinestocountriesabroad.ChapterILayoutandTransmissionofaBusinessLetter1.PrinciplesofBusinessLetterWriting3)CorrectnessNogrammaticalmistakes.Notypingmistakes.Payspecialattentiontonumbers,suchasquantity,priceandsoon.4)Courtesypositive,friendlyandsincere.Insteadofsaying:Iaminreceiptofyourorderfor1,000tonsofBlackTea.Youbettersay:Thankyouforyourorderfor1,000tonsofBlackTea.ChapterILayoutandTransmissionofaBusinessLetter2.ToLearnThisCourse,YouShould1)haveagoodcommandofEnglish;2)payattentiontothespecialtermsinthiscourse;3)understandthatthebestwaytolearnitistoreadmoreandwritemore.Onlyinthiswaycanyouhaveabetterunderstandingofwhatyouhavelearnedandbeabletousethem.Itisagoodideatorecitesomeletters.Itwillhelpyoualotwhenyouwritebusinesslettersyourself.ChapterILayoutandTransmissionofaBusinessLetter1CompositionofabusinessletterLayoutofabusinessletter2EnvelopEmailFax345ChapterILayoutandTransmissionofaBusinessLetterChapterILayoutandTransmissionofaBusinessLetterCompositionofaBusinessLetterstandardparts(1)Letterhead(2)Insideaddress(3)Date(4)Salutation(5)Bodyoftheletter(6)Complimentaryclose(7)Signatureoptionalparts(8)Rreferencenumber(9)Attentionline(10)Subjectline(11)Referencenotation(12)Enclosure(13)Carboncopy(14)PostscriptChapterILayoutandTransmissionofaBusinessLetter(1)Letterhead信头•Thecompany’sname•Address•Postcode•Telephonenumber•Faxnumber•E-mailaddressElements:ChapterILayoutandTransmissionofaBusinessLetter(1)Letterhead信头•宁波市慈溪进出口股份有限公司地址：慈溪市寺山路269号邮编：315300电话：[phone]传真：[phone]E-mail:[e-mail]::269SishanRoad,Cixi,Ningbo,Zhejiang,ChinaP.C.:315300Tel:[phone]Fax:[phone]E-mail:[e-mail]:(2)Insidenameandaddress封内地址收信人的姓名和地址一般列在信的左上方由于不同国家书写地址的习惯不同，收件人地址应按照对方公司信纸中的信头书写，切勿擅自更改。写国际地址时，不要忘记在最后一行写上国家名。ChapterILayoutandTransmissionofaBusinessLetter(2)Insidenameandaddress封内地址致某公司：•Messrs.LakeKane＆Co.，Ltd.•66MartinsLane•LondonEC3V7BH致公司中某职位：•TheManager•EaglePressInc.•66MartinsLane•LondonEC3V7BH致公司某人：•Mrs.JuttaBrown•EaglePressInc.•66MartinsLane•LondonEC3V7BHChapterILayoutandTransmissionofaBusinessLetter(3)Date日期•一般写法有:A,5thMarch2008B,5March2008C,March5th,2008D,March5,2008day/month/year(Englishpractice)month/day/year(Americanpractice)A.一般按日,月,年的顺序写出；日可用基数或序数；日亦可放在月份后面，当日年之间必须加逗号。B.年份应完全写出，不能用(12)代替(2012)C.月份要写英文名称，不能用数字来代替，但可以用缩写。注意事项：ChapterILayoutandTransmissionofaBusinessLetter(4)Salutation称呼Foraddressingoneperson•DearSir,•DearMadam,Foraddressingtwoormorepersons•DearSirs,•DearMadams,•Gentlemen:(alwaysshouldbeinpluralform)Alessformalgreeting•DearMr.•DearMs.注意：若不能确定阅信者是男是女，用DearMadamorSir;称呼后面的标点，一般使用逗号或分号，美加来信中Gentlemen后用冒号：ChapterILayoutandTransmissionofaBusinessLetter(5)Bodyoftheletter正文书信的主体(一般分为3部分)•OpeningSentencesWehavereceivedyourletterofMay5th,2006…Wehaveyournameandaddressfrom…Iamwritingthisletterto…•TheclosingSentences•Wehopetoreceiveyourre