网络传播中的-谣言-现象研究

(210093)3:,,,,,,,:;;/Abstract:Asauniversalphenomenonofpublicopinion,rumorsusuallyspreadandpropagatesecretlyamongpeo2ple.WiththeInternetpopularized,thefeaturesoftheInternetsuchasitsanonymityandeasinesstocommunicateenhancetheinfluencecoverageandabilityofrumors.Proceedingfromthebasisofrumorpropagation,integratingthelargeamountofworksaboutrumorresearchwithresearchachievementaboutInternetcommunication,andutilizingtheresearchmethodsofInformationManagementScience,PropagationScienceandPsychology,thispaperdiscussesthecharacteristicsandcommunicationprocessofInternetrumorsandsummarizestheircontrolmethodsandsolutions.Keywords:Internet;information;PropagationScience/rumor3,,,,,,,,,,[1],,,,,,,,,1:111,,,,[2],,1951,:,[3],,[4]:,,,,,,,,,[5],,1,:[2],6852720046!#ITA1[6]Allport&Postman(1947),Peterson&Gist(1951),Berenson(1952)Schachter&Bur2dict(1955),,Shibutani(1966)Rasnow(1988),Kapferer(1990),(1994),,Fisher(1998),Pendleton(1998),,(),:,,,,,:,,112,,1)1947,Allport&Postman:=()();,,,[2]2)1953,,:=()();,,,,,[2]3):=()()();[2],,,,,3:,,:,,,,,,,;,,,,,,,,3,3,,,,,,,,,,,,,,(1)1,,,1785ITA!#,,2211,,,(E2mail)(BBS)(FTP),,BBS,,,[7]BBS,BBS,Ogan[8],BBS,,,,,,,,Email,:1),,,,,,,;,,,,2)[6]BBS,,,,BBS,(Groupthink),,,,BBS,,3)[6],,,,,BBS,,,,2121)[9],BBSNews2group,,,2):,ICQ,:,,,:,,,,,,,,,BBSICQ,,,,,,3):/,BBS,,,[10],:(),,,,(8852720046!#ITA),,(Reinforcement2effectTheory)[11],,,/,22:3,,(3)3,,,3,,,,,311,,1),,,,,,,2),,,,,,,,,,312,,1),,2),,,,,,3),()SARS4),,,,,,,111(575)985ITA!#,,21214,,,,,,213(),,,3:3311,:,;,;;,,,312[3](Ob2jectivity)(Accuracy)(Understand2ability)(),,,,,,,,;,,,,,,313[4],4QoS,,,QoS11IT:1,2002(3)211,2003(4)3,11,2000(7)411,2002,18(11):,,1975,,,1946,,:2004205217(589)211:,2000311,1:,19914111,2000(2)511:,20006,11:20021[]:[]7,11,2000,1(2):24308OganC.ListserverCommunicationduringtheGulfWar:WhatKindofMediumIstheElectronicBulletinBroad.JournalofBroadcastingandElectronicMedia,1993,37(2):177196911:20021[]:[]101[]1:,20011111:,1994:,,1972,1,2,20,,:2004206209575ITA!#