编播季：电视资源整合传播的魔方

华中科技大学硕士学位论文编播季：电视资源整合传播的魔方姓名：粟晓丽申请学位级别：硕士专业：新闻学指导教师：余奇敏20080602IIIIIAbstractTVprograms’productionandcommunicationisanartofsplitingtime,andalsoanartofco-ordinatingthedissemination.Itneedstoaimatchannels’programorientationandfindaone-to-onerelationshipbetweenlimitedTVmediaresourcesandtargetaudiencesandadsbasedoncarefullyanalysisofthetargetaudiencesandlaunchdemandofads.SoTVprograms’productionandcommunicationislinkedwiththeaudienceratings,andalsowiththeteleviewingeffectandeconomicbenefitsoftheTVprogramandTVmedia’soverallresources.Inparticular,nowcompetitioninthemediaisgrowing,it’sbecomingmoredifficulttoattractandmaintainaudienceattention,morearduoustofinishthetaskofadvertising,andmorechallengingfortelevisionprogramming.Thetelevisionmediasmustconsiderhowtoconformandspreadthelimitedtelevisionmediaresourceseffectively,buildbrandinfluenceandenhancethecompetitivenessofthemedia.Underthisbackground,theconceptoftelevisionseasonintroducedfromtheUnitedStates,recentlybecamesomedomesticnewmedia’sinnovativeattemptinTVprograms’productionandcommunication.ChongqingSatelliteTV,CCTVeconomyChannel,HunanSatelliteTV,oneafteranothertestthewaters.Atthesametime,theindustrypracticehasarousedtheacademicstudyandattention.Somepeoplethinkthat,theconceptoftelevisionseasonnotonlychangedthetelevisionprogrammesinproductionandcommunication,itmayalsochangethetraditionalmodeofproductionofTVprogram,impactthetraditionalmarketingofads,orevenaffectthedomesticTVindustryonthefuturedirectionofmode.Butanotherpeoplefeelthat,thecurrentdomestictelevisionmediaseasonnotonlyincludesalotoflimitations,butalsotherearesuspicionaboutgrandstanding.Infact,IbelievethatthetelevisionseasoncomingfromoverseasisachallengeIVforintegratedcommunicationoftheChineseTVmediaresourcesandtheTVprograms’productionandcommunication,manyissuesneedtosumupfrompracticeinatimelymannerandstudythedevelopmenttrend.Therefore,thispaperwillgivesomeimmatureideasbasedonsummarizingandcardingtheconceptoftelevisionseasonathomeandabroad,expectingtheexchangefromtelevisionindustryandacademia.Thispaperusesliteratureresearch,statisticalanalysis,trackingobservation,casestudies,sumsupthedevelopmentexperienceofU.S.televisionnetwork’stelevisionseason,outlinesthestatusofeffectofthetelevisionseasonincertaindomesticmedias,andanalysisestheessenceoftelevisionseasonbasedontheSuperGirl’SongprogramwhichbelongstoHunanSatelliteTV,andfinallyreferstohowtoexpandthedevelopmentspaceofthetelevisionseasonandformandperfectthetheTVindustrychaininchinafromthetermsofaudiencesandadvertisingsales.Keywords:Televisionseason;Televisionresources;Integratedcommunication;theTVindustrychainI_“v”1211.1.:.,2007,5,.——.:,200751,831.21.2.1.“”.,2006,10.“”“”.,2007,14.“”“”.,2006,1051.2.2.——.,2006,66,.——.:,20075171.31.3.1..:,200771,28//1-181.3.21.3.3..:,200771,51599..:,200771,,810,631122.12.1.1.—.:200011,289122.1.21314152.22.2.1162.2.2172.32.3.12.3.2.——.:,2005,9..:,2004,210182.3.3,,.——.:,2006121,179..,2007,10192.42.4.1202.4.22.52.5.1212.5.2,.,2005,62233.13.1.123243.1.2.“”“”.,2007,125263.22006.273.2.1.=4299528.“”.,200582429303.2.2.=4299531323.2.3.:2005.:,20062,7273,.:PK.21,200582433..:2006101,318343.2.4“”“”.(CJR).2006517353.2.5,.——.:,20075136,.“”.2006:,37383944.140414.24243444546[1],.——.:,200751[2]..:,200771[3].—.:,200011[4].——.:,2005[5]..:,2004[6].:2005.:,20062[7],.“”.2006:,[8]..:,2006101[9].21.:,200761[10]..:,200661[11],,.——.:,2006121[12],..:,200411[13]()·,·,·.:..:,200011[14]()·B...:,200511[15],..:,2004101[16]..:,20033147[17],..:,199791,200312[18]()·.:.,,.:,200381[19].:.:,200611[20],..:,20011[21]()·G·,·F·,·W·.:.,.:,200491[22].:.:,200111[23]..:,2000121[24]..:,200381[25].——.:,200621[26]..:,200411[27]..:,200011[28].——.:,200381[29]().:.,.,200561[30].“”.,200610[31].“”“”.,200610[32]..,200710[33],.:PK.21,2005824[34].——.,20066[35]..,2005648[36]..,2006527[37].“”“”.,20071[38].:.,20075[39].——.,20072[40].:.,20068[41];.:.,20069[42]..,20052[43]..,20049[44]2006.[45]..2006517[46].“”.,2005824[47].=42995[48].“”,?.[49]..[50]..=11&id=3976[51]D·Stevens,McVoy·Homas·BaldwinandCharles·Steinfield.IntegratingMedia,InfornationandCommunication.DepartmentofTelecommunication.MichiganStateUniversity:SAGEPublications,Inc.Press,1996[52]Hoskins·C,McFadyen·SandFinn·A.GlobalTelevisionandFilm:AnIntroductiontotheEconomicsoftheBusiness.Oxford:ClarendonPress.NewYork:OxfordUniversityPress,1997[53]Bromley·M.Journalism.Hodderandstoughton23.Fiske·J..Thetelevisonculture.London:Rouledge,200249[54]Alexander·Alison,JamesandCarveth·Rodney..MediaEconomics:TheoryandPractice.2nded.Mahwah,N.J.:L.ErlbaumAssociates1998[55]Adorno·T..Thecultureindustry.London:Rouledge2001[56]Bell·P.Drugsasmews:definingthesocial.AustraslianJournalofCultureStudies,1993.[57]Collins·A.Intellectuals,powerandqualitytelevision.Culturestudies,1999.[58]StevenHornik,Houn-GeeChen,GaryKle