corporate-social-responsibility

Corporatesocialresponsibility--MacDonaldAbstract•Backgroundinformation•Socialresponsibilitycases•ConclusionAbriefintroductionaboutMacDonald•RayKroc(founder)--Arestaurantempire•“Iwasanovernightsuccessallnight,but30yearsisalong,longnight.”•In1955hefoundedtheMacDonaldOperationphilosophy•Quality•Service•Cleanliness•ValueAchievements•Globalleaderinretailfoodservices•Morethan36000McDonald'srestaurantsaroundtheworld•Brandvalueisover81billiondollarsAbriefintroductionaboutCSR•Corporatesocialresponsibility(CSR),isaformofcorporateself-regulationwhichisintegratedintoabusinessmodel.•Consumersexpectcompaniestonotonlymakeaprofit,butalsooperateresponsiblytoaddresssocialandenvironmentalissuesWhatdoseCSRfocuson•Economy•Environment•SocietySocialresponsibilitycases•RonaldMcDonaldHouseThefirstRonaldMcDonaldHouseopenedinPhiladelphiain1974.Today,thereareover300RonaldMcDonaldHousesworldwideToprovidetemporaryhousingforfamilieswithseriouslyillchildren.Socialresponsibilitycases•RechargeableBatteryRecyclingProgramProvideconvenientbatterycollectionpointsinrestaurants.Raisingthepublic’sawarenessofbatterydisposal.Socialresponsibilitycases•VolunteerWorkTohelptheneededpeopleCareforchildreninpoorareasConclusion•Therelationshipbetweenenterpriseandsocietyismutualprosperity,•EnterprisesinthemarketeconomyevenhaveacloserrelationshipwithsocietyConclusion•Toundertakesocialresponsibilityisnotjustaburdenforenterprises.•Itistheessenceofenterprisemanagementtoturnproblemsintoopportunities