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摘要目前全球网民为32亿，而全球手机用户数已达71亿，其手机信号已覆盖了全球超过95%的人口。截止2017年6月30日，中国网民规模超过6.88亿，互联网普及率达到50.3%，网民数量为世界首位，并且我国企业对于互联网应用相对较多，互联网建设促进我国信息化快速发展，并且有效保证国民经济的深入发展以及社会进步。现阶段我国外贸发展较为迅速，并且外部不确定因素相对较多，而经济因素以及非经济因素影响较大。首先国际市场竞争激烈程度较高，并且企业竞争压力相对较大，同时劳动力成本日益增加。其次相关要素成本增加，企业经营压力随之增加。当前世界经济缓慢复苏、国际市场需求增长缓慢的基础上，各国企业争夺国际市场的竞争日益激烈。很多发展中国家融入全球经济、参与国际分工，竞争力不断提高，将对中国传统优势产业和产品直接构成挑战和竞争。全球经济已逐步发展成为以信息化、便捷化以及低成本为核心内容的网络经济，这样为我国外贸企业国际贸易发展提供大量机会，但面临产品或服务竞争更加激烈，因此我国外贸企业合理化运用互联网技术，并采用网络营销模式开拓国际贸易市场，以及为国际客户提供高质量的产品或服务已成为当前研究热点问题，因此研究外贸企业互联网营销策略意义重大。长期以来，我国主流学者主要侧重于网络营销具体方法研究，而缺少理论和政策两个方面对于具体企业网络营销发展的相关建议，而营销方法对于不同企业适用程度不一致，因此本文根据QA公司案例研究不同营销对企业的适合性，主要根据国际贸易理论以及网络经济理论对于外贸企业网络营销环境以及必要性实施合理化科学分析，再对于当前我国外贸企业网络营销优劣势实现科学化解析，网络营销优势为网民规模日益增加、中国企业的网站建设快速发展、外贸企业网络营销经验有待深入积累、互联网基础资源规模持续增加，然后针对上述分析结果制定出符合我国外贸企业网络营销策略，具体包括网络营销支撑能力不足、网络营销技术能力有待提升、网络贸易安全问题日益严重以及国际贸易平台依赖程度高。本文依据QA外贸公司网络营销案例进行网络营销现状分析，其具体为网络营销方法过于单一、网站建设与网络营销导向差异大、搜索引擎优化作弊行为多、网络营销统计数据分析能力不足以及不同类型产品营销效果差异大，然后针对这些网络营销问题，从政府、企业、行业协会等方面提出了我国外贸企业在国际贸易中开展网络营销的具体建议，从而有效丰富相关网络营销理论以及提升外贸企业互联网营销贸易质量及效率。关键词：外贸公司；QA；国际贸易；互联网络营销；营销方法AbstractAtpresent,thenumberofInternetusersintheworldis3.2billion,whilethenumberofmobilephoneusersintheworldhasreached7.1billion.Thecellphonesignalhascoveredmorethan95%oftheworld'spopulation.AsofJune30,2017,thenumberofInternetusersinChinasurpassed688million,theInternetpenetrationratereached50.3%,thenumberofInternetuserswasthehighestintheworld,andtheenterprisesinChinahadrelativelymoreapplicationsfortheInternet.TheInternetconstructionpromotedtherapiddevelopmentofChina'sinformationizationandeffectivelyguaranteedIn-depthdevelopmentofthenationaleconomyandsocialprogress.Atthisstage,thedevelopmentofforeigntradeinourcountryisrelativelyrapidwithrelativelylargeexternaluncertainties,whicharegreatlyaffectedbyeconomicandnon-economicfactors.Firstofall,thecompetitionintheinternationalmarketishighlycompetitiveandthepressureofcompetitionamongenterprisesisrelativelylarge.Atthesametime,thelaborcostisincreasingdaybyday.Second,thecostofrelatedelementsincreased,resultinginincreasedbusinesspressure.Withthecurrentslowrecoveryinworldeconomyandtheslowgrowthofdemandintheinternationalmarket,thecompetitionforenterprisesinvariouscountriestocompeteintheinternationalmarkethasbecomeincreasinglyfierce.Manydevelopingcountries,integratingintotheglobaleconomyandparticipatingintheinternationaldivisionoflabor,arecontinuouslyincreasingtheircompetitivenessandwilldirectlyposechallengesandcompetitiontotraditionalindustriesandproductsofChinesesuperiority.Theglobaleconomyhasgraduallyevolvedintoanetworkedeconomycenteredoninformationization,convenienceandlowcost.Thiswillprovideplentyofopportunitiesforthedevelopmentofinternationaltradeinourcountry'sforeigntradeenterprises.However,thecompetitioninproductsandserviceswillbecomeevenmorefierce.Therefore,China'sforeigntradeenterprisesrationalizetheuseoftheInternetTechnologyandnetworkmarketingmodeltoexploretheinternationaltrademarket,aswellastoprovidehighqualityproductsorservicesforinternationalcustomershasbecomethecurrentresearchhotissues,sothestudyofforeigntradeenterprisesInternetmarketingstrategyisofgreatsignificance.Foralongtime,themainstreamscholarsinourcountryhavemainlyfocusedonthespecificmethodsofnetworkmarketing,butlackofrelevanttheoriesandpoliciesonthedevelopmentofspecificenterprisenetworkmarketingrecommendations,andmarketingmethodsfordifferententerprisesdonotapplythesamelevel,sothisarticleaccordingtoQAcasestudyDifferentmarketingforthefitofenterprises,mainlybasedoninternationaltradetheoryandnetworkeconomictheoryforforeigntradeenterprisesonlinemarketingenvironmentandthenecessitytoimplementarationalscientificanalysis,andthenforourcurrentforeigntradeenterprisestoachieveascientificanalysisoftheadvantagesanddisadvantagesofnetworkmarketing,networkmarketingadvantagesThescaleofInternetusersisincreasingdaybyday.ThewebsiteconstructionofChineseenterpriseshasbeendevelopingrapidly.Theexperienceofnetworkmarketingofforeigntradeenterprisesneedsfurtheraccumulation.ThescaleofbasicInternetresourcescontinuestoincrease.Basedontheaboveanalysisresults,anetworkmarketingstrategythatisinlinewithChina'sforeigntradeenterprisesisformulated,Insufficient,networkmarketingskillsneedtobeimproved,thegrowingproblemofonlinetradesecurityandhighdependenceontheinternationaltradeplatform.ThisarticlebasedonQAforeigntradecompanynetworkmarketingcaseanalysisofthestatusquoofInternetmarketing,whichspecificallyforthenetworkmarketingmethodistoosimple,websiteconstructionandnetworkmarketingguidancedifferences,searchengineoptimizationcheatingbehavior,networkmarketingstatisticaldataanalysiscapacityanddifferenttypesofproductsMarketingeffectisverydifferent,andthenforthesenetworkmarketingissues,fromthegovernment,enterprises,industryassociationsandotheraspectsofourforeigntradeenterprisesininternationaltradetocarryoutnetworkmarketingspecificrecommendationstoeffectivelyenrichtherelevantnetworkmarketingtheoryandtopromoteforeigntradeenterprisesInternetMarketingTradequalityandefficiency.Keywords:foreigntradecompany;QA;internationaltrad