商务英语 星巴克案例分批

Wouldyoulikesomethingtodrink,coffeeteaorCocaCola?Haveyoueverseenthis?StarbucksCONTENTSBusinessinChina1Companybriefintroduction2ProductsoverviewInvestorinformation34CompanybriefintroductionTheFirstPartStarbuckswasformedinSeattle,Washingtonin1971byEnglishteacherJerryBaldwin,historyteacherZevSiegl,andwriterGordonBowker.sunshineThehistoryMorethan20,000storesinaround50countriesThehistoryMorethan150,000employeesItswebsitesays:“Everyday,wegotowork,hopingtodotwothings:sharegreatcoffeewithourfriendsandhelpmaketheworldalittlebetter.ThehistoryThehistoryThefamousreasoncoffeesandpastriescomfortableandwell-furnishedshopsfree-tradecoffeeBusinessinChinaTheSecondPartBUSINESSINCHINAInJanuary1999,StarbucksenteredthemainlandChinamarketbyopeningtheir1ststoreintheChinaWorldTradeBuilding,Beijing.BUSINESSINCHINANow,Starbuckshasalreadyopened2,800storesin130cities,andtheyhaveover40,000partners.Thisenablesthemtoachievethepromiseeverydaythroughstores.BUSINESSINCHINASincetheyenteredtheChinamarket,theyintendtoservethecommunity,andenforcesocialresponsibilityprograms,bothlocallyandnationwide.Since2011,Starbucks’partnersandvolunteersservedmorethan550,000hoursinourcommunity.ProductsoverviewTheThirdPartsunshineProductsoverview●CoffeesunshineProductsoverview●HandcraftedBeveragessunshineProductsoverview●MerchandisesunshineProductsoverview●FreshFoodPortfolioinvestorinformationTheFourthPartPortfolioinvestorinformationwentpublicJune26,1992theprice$17pershareclosedtrade$21.50persharePortfolioinvestorinformationStarbucksCorporation'scommonstockislistedonNASDAQ(NationalAssociationofSecuritiesDealersAutomatedQuotations),underthetradingsymbolSBUX.Portfolioinvestorinformation3timesRecentstockprices$Itsrecentstockpricesisabout$54,threetimesasmanyas15yearsago.2017.10THANKYOUFORWATCHING刘丹文雯罗骁高雅娟