Unit2UnderstandingCommunicationInthisclass,you’llbeableto…I.knowdifferentdefinitionsofcommunicationⅡ.RecognizetwowaysofcommunicationIII.identifyvariousingredientsofcommunicationIV.analyzeacommunicationprocessandrecognizethecomponentsofcommunicationⅤ.identifythecharacteristicsofcommunication“Communicationistheprocessofpassingandreceivingmessagesfromonepersontoanothertocreateunderstandingandprovideabridgeofmeaningbetweenpeople”Transmissionofinformation(amessage)betweenasource(sender)andareceiver,byusingsignalingsystem.(OxfordDictionary)Communicationoccurswhenevermeaningisattributedtobehaviorortheresidueofbehavior(Samovar&Portion).Communicationreferstotheactandprocessofsendingandreceivingmessagesamongpeople(ZhangGuoliangofFudanUniversity).ClassificationofCommunicationCommunicationHumanC.Biological/physicalC.Non-socialC.SocialC.OrganizationalC.MassC.InterpersoanlC.IntrapersonalC.TwoWaysofHumanCommunicationCommunicationNon-VerbalCVerbalCgesturesparalanguagetoucheyecontactfacialexpressionsposturesoralpictures/graphswrittenExpertssaythatcommunicationiscomposedofdifferentmethods:words,voice,toneandnon-verbalclues.Ofthese,somearemoreeffectiveindeliveringamessagethanothers.Accordingtoresearch,inaconversationorverbalexchange:BODYLANGUAGEare55%effectiveTONEofVOICEis38%effectiveWORDSare7%effectiveSource(sender)EncodingMessageChannelReceiverDecodingFeedbackBasicIngredientsofCommunicationSOURCE(Sender)Source(Sender)–AsenderofinformationSOURCEEncoding—theactofputtinganideaintoacodeIndividualsencodeideasaccordingtotheirownuniqueperceptionsPerceptionKnowledgeExperiencesCultureSkillsFeelingsAttitudesValuesSENDERRECEIVERMessage—thecontentoftheinteraction(what)Message=asetofverbal/nonverbalsymbolMESSAGESENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValuesChannel-themeansofconveyingthemessage(how)FEEDBACKCONTEXTCHANNELContext-thesituation,environmentorcircumstancesofthecommunication(where)RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValuesMESSAGERECEIVERDecoding—Theprocessofunderstandingbyreceiverofthemessagegivenbythesender.Individualsdecodeideasdependonvariousfactorssuchasknowledgeofrecipient,theirresponsivenesstothemessage,andtherelianceofencoderondecoderetc.PerceptionKnowledgeExperiencesCultureSkillsFeelingsAttitudesValuesSENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValuesRECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValuesThereceiverrespondswithfeedbackFEEDBACKFeedbackhelpstoensurethatthemessagereceivedhasbeendecodedcorrectlyMESSAGESENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValuesInterferenceFEEDBACKCONTEXTCHANNELInterferencechangesordistortsthemessageRECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValuesMESSAGEINTERFERENCECHANNELSENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValuesRECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValuesThecommunicationprocesscontinuous…FEEDBACKMESSAGEINTERFERENCEMESSAGEMESSAGEFEEDBACKFEEDBACKCONTEXTICCAcommunicationprocessmodelsourcereceiverencodingmessagechanneldecodingCommunicatingProcesscontextnoiseFieldofexperienceFieldofexperienceFeedbackLasswell5WModelHaroldDwightLasswell谁(Who)→说什么(SaysWhat)→通过什么渠道(InWhichChannel)→对谁(Towhom)→取得什么效果(WithWhatEffects)SenderMessageEffectsReceiverChannelOsgood-Schramm’sCircularModelMessageDecoderEncoderMessageEncoderDecoderFeaturesofCommunicationInteractiveSymbolicsystematicCommunicationfeaturesphysicalandsocialcontextirreversibledynamicsymbolicrule-governedIntentional/unintentionalnonverbalverbalinteractiveCommunica-tionVideo“TheJoyLuckClub”Self-checkListWhatisCommunication?WhatistheprocessofCommunication?WhatarethefeaturesofCommunication?