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1/19一、选择题Chapterone1.YouareconcernedwithmanagingtheexchangebetweentheRedCrossanditsblooddonators.Whichofthefollowingcostswouldyouhavetobeconcernedabouttocreatetheidealexchange?DA.ThetravelcostsincurredbydonatorsvisitingtheRedCrossblooddonationsites.B.Thepersonalenergyandtimeexpendedbythedonator.C.Theopportunitycostslostbynotengaginginsomeotheractivity.D.Alloftheabovearemarketingcoststhatwouldbeofconcerntosomeonemanagingtheexchangesituation.2.FredStone,theownerofNeanderthalProducts，Inc.isproduction-oriented.Ifyouwereinchargeofhismarketingoperations.whichofthefollowingstatementsmightyouuseasaguidingprincipleifyouwishtomeetMr.Stone'sdemand?DA.“I'macustomerandeveryoneislikeme.Ibuyonprice;therefore,everyonedoes,aswell.”B.“Weneedtobuythefastestproductionequipmentaspossibletoraiseproductivityandkeeppricesatthelowestpossiblelevel.”C.“Weproducethebestwidgetsinthemarketplace.''D.AlloftheabovewouldbeconsistentwithMr.Stone'sdemands.3.Peter'scompanydoesanexcellentandefficientjobofchurningthousandsofNit-Pickersofftheassemblylineeveryday.Oneproblemwiththis___D___approachtomarketingisthefailuretoconsiderwhetherNit-Pickersalsomeettheneedsofthemarketplace.A.customerorientationB.salesorientationC.marketingorientationD.productionorientation4.JackChen'scompanymarketsgolfclubpolish.Jackknowsthatbuyersmayconsidertheproductnonessential，andheassumesthatifhehiresateamofaggressive,persuasivesalespeople.buyerswillbuymoreofthepolish.Jackhasa__A___A.salesorientationB.productionorientationC.promotionorientationD.marketingorientationE.customerorientation5.Bethhasnoticedthelackofspecialtyrecyclingcentersinhercommunity,althoughlocalneighborhoodclubshaverepeatedlyaskedthecitytoprovidesuchcenters.Bethhasdecidedtobecomecertifiedinwastedisposalandhopestoopenabatteryandmotoroilrecyclingcenternextyear.Shehopestoincludetheinnovativeserviceofhomepickupanddeliveryofrecyclables.Thisbusinessphilosophysupportsa(n)__C___orientation.A.productionB.salesC.marketingD.enterprise6.TheAjaxInsuranceCompanytellsitssalespeopletotrytoselllifeinsurancetoeveryonetheymeetorcontact.Incontrast,theFamilyShelterInsuranceCompanyconcentratesonspecialinsuranceplansdesignedforsingleparents.FamilyShelteris____C____A.missingoutbynotconcentratingontheaveragecustomerB.aselling-orientedcompanyC.recognizingthatdifferentcustomergroupshavedifferentneedsandwantsD.aimingatagoalofprofitthroughmaximumsalesvolume7.WhichofthefollowingisNOTapartofthemarketingprocess?BA.Understandingtheorganization'smission.2/19B.Developingperformanceappraisalsformarketingpersonnel.C.Designingperformancemeasures.D.Settingobjectives.E.Determiningtargetmarkets.8.ThemarketingmanagerforOilofOlay,askincareproduct,isworkingwithanadvertisingagencytodevelopanewTVcommercialtargetingteen-agers.Whichofthefollowingmarketingmixvariablesbestdescribesthisactivity?DA.Product.B.Price.C.Targetmarket.D.Promotion.9.Tiantangisamineralwatermanufacturerthatdonates2centsofeachbottleofmineralwateritsellstotheHopeProject.Whichtypeoforientationthecompanyhas?EA.Production.B.Sales.C.Promotion.D.Marketing.E.Societalmarketing.10.Jackieisafoodsciencemajoratuniversityandhopestooperatethefamilyrestaurantaftergraduation.JackiehasbeenadvisedtolakeamarketingcourseintheSchoolofBusinessasanelective,butshethinksthiswouldbeawasteoftime.Youareherfriendandamarketingmajor.Youadvisethat___D__A.JackiedeclareabusinessminorbecausesheneedsabackupcareerB.morenutritionandgourmetcookingclasseshemostusefulforJackieC.themainreasontotakemarketingbetoteachJackiehowtoadvertisetherestaurantD.marketingknowledgehelpJackietounderstandhowshecansatisfyconsumers'needsandwants11.WhichofthefollowingisNOTtrueaboutmarketing?BA.Marketingisaprocess.B.Marketingcaninvolveanynumberofparties.C.Marketingcanbeusedforideas,goods.orservices.D.Marketinginvolvesproducts,pricing,promotion,anddistribution.Chapterthree1.Whichofthefollowingorganizationsworksforasystemofforeignexchange?CA.InternationalDevelopmentAssociation.B.WorldTradeOrganization.C.InternationalMonetaryFund.D.AsianPacificEconomicCooperation.E.EuropeanUnion.2.WhichofthefollowingisNOTonethelargestindustryintheUnitedStates?AA.DentistryB.Manufacturing.C.Import-exporttrade.D.Tourism.E.Agriculture.3.Ifacompanyisgettingstartedforthefirsttimeinexporting,thequestionsshouldbeansweredexceptC.A.whobuysourproduct?B.whatneedoffunctiondoesourproductserve?C.howtoimprovethevolumeofourproductselling?D.whenisourproductpurchased?E.whyisourproductpurchased?4.ChangesinexchangeratesE.3/19A.occurveryinfrequently,ifatallB.routinelyreinforcethestrengthoftheUSdollarC.havelittleimpactoninternationalmarketingeffortsD.encouragetravelabroadE.complicatetheexchangeofonenation'scurrencyforanother's5.ThereasonforthedifficultyinforecastingforeignexchangeratesisA.A.thereareamultitudeoffactorsandforcestodeterminerates.whicharenotquantifiableB.exchangesystemiscomplicatedC.foreignexchangeratesaremainlyaffectedbyinflationD.wedon'tknowhowtoadjusttooffsetpriceleveldifferenceE.economicanalysisishardtomake6.Thereareeconomicfactorsinfluencingcurrencyvalueinforeignexc