金融危机时期媒体与消费行为发展趋势_090327CTR媒介课堂

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SpecializinginChinamarketresearchTMSpecializinginChinamarketresearchTMSpecializinginChinamarketresearchTM20083SpecializinginChinamarketresearchTM4.6%93.565.928.970.192.064.833.472.67.615.67.114.320072008%***-1.6%-1.7%+15.6%-8.3%-6.6%+3.6%///Datasource:CTRCNRS2008.1-6CNRS2007.1-634SpecializinginChinamarketresearchTM17660381542007()2008()1797235124()+3+12-3-3045SpecializinginChinamarketresearchTM60.359.412.911.55.14.023.920.51.21.220072008%=/*%Datasource:CTRCNRS2008.1-6CNRS2007.1-656SpecializinginChinamarketresearchTM%15.512.75.82.321.81.51.128.924.17.32.73.242.32.7/20072008Datasource:CTRCNRS2008.1-6CNRS2007.1-667SpecializinginChinamarketresearchTM%2.511.614.64.60510152020072008+84%+26%Datasource:CTRCBES2008CBES200778SpecializinginChinamarketresearchTM2007:61.8%2008:62.7%Datasource:CTRCNRS2008.1-6CNRS2007.1-689SpecializinginChinamarketresearchTM560%“”91020304050607012345625-44(%)CNRS2008.1-610SpecializinginChinamarketresearchTM10SpecializinginChinamarketresearchTM12SpecializinginChinamarketresearchTM——50100150200250300100=2008/2007*100Datasource:CTRCNRS2008.1-6CNRS2007.1-61213SpecializinginChinamarketresearchTM——/708090100110=2008/2007*100100Datasource:CTRCNRS2008.1-6CNRS2007.1-613SpecializinginChinamarketresearchTM15SpecializinginChinamarketresearchTM•156•“”••“”——2009228“”——200922816SpecializinginChinamarketresearchTM“”“”34%40%56%40%2009CTR2009//CATIn=30017SpecializinginChinamarketresearchTM60%40%45%15%CTR200918SpecializinginChinamarketresearchTM93%24.1%5.6%7.4%62.9%BASE2009CTR200919SpecializinginChinamarketresearchTM2517731-1-3-8-11-18-24-24-32-36-36-37=-100CTR200920SpecializinginChinamarketresearchTM20SpecializinginChinamarketresearchTM22SpecializinginChinamarketresearchTM80.014.12.71.91.259.410.91.33.824.6020406080100CTR-ADEX2008(CTR-CNRS.2008.5-10)%=/*%=/*%2223SpecializinginChinamarketresearchTM2324SpecializinginChinamarketresearchTM“”“”“”“”SpecializinginChinamarketresearchTM26SpecializinginChinamarketresearchTM27SpecializinginChinamarketresearchTM28SpecializinginChinamarketresearchTM29SpecializinginChinamarketresearchTMCPM…………3030CTR–LeadingChinainmarketinginformationandbusinessinsightThankyou

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