Starbucks星巴克介绍

STARBUCKSGroupMembers：ContentsHistoryAdvertisementProductsMarketshareCompetitorsOriginatedfrom:Seattle(西雅图),in1971.Originofthename:Starbuckswasnamedafterthenameofmate(大副)in《MobyDick》(白鲸记).70’s:Thefirststarbucksopened.80’s:HowardSchultzpurchasedstarbucks.90’s:Starbucksexpandeditsbusinessallovertheworldandbecamepubliccompany(上市公司).Now,Starbuckshasmorethan7500subbranches(分店)inover30countries.2011199219711987199220111992Now,thegreenmermaid(绿色美人鱼)ofStarbucksandtheMoftheMcDonald'sarebothAmericanCulturesymbol.StarbucksinChinaEnjoying、leisure、comfortandinterestingareStarbucks’culture.ThisissimilarrwithChinesetraditionalteahouses’.Beijing1999Anuniqueadvertisingstrategy：Noadvertising!Word-of-mouthmarketing（口碑营销）AdvertisingWhoisspokesmanofStarbucks？Backtoourquestion,whatistheanswer?EveryonecanbeStarbucks'spokesman（发言人）！Tomaximizetheflavorofacoffeebeans.将每一粒咖啡豆的风味发挥到极致。Starbucks--------sharedtheplanet.星巴克与你共享家园。YouandStarbucks,itisbiggerthancoffee.星巴克与您，不止于咖啡。SlogonsProducts经典咖啡——热饮系列Cappuccino卡布奇诺Latte拿铁焦糖玛奇朵CaramelMacchiato美式咖啡CaféAmericano浓缩咖啡星冰乐EspressoFrappuccino摩卡星冰乐MochaFrappuccino焦糖星冰乐CaramelCoffeeFrappuccino抹茶星冰乐巧克力星冰乐•香草星冰乐芒果西番莲果茶星冰乐冷饮系列印度红茶ChaiTea英式红茶EnglishBreakfastTea原叶红茶拿铁抹茶拿铁GreenTeaLatte伯爵红茶EarlGreyTea咖啡和茶CakeBesidesthecoffee,whatelse?ComfortableEnvironmentIntimateServiceMarketShareLookatthechart，whoarethemaincompetitors?GoalofStarbucksTohave25000chainstoresallovertheworld,justlikeMcDonalds,youcanseeitanywhere.Thanksforwatching！