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“Don’tGetCaughtBeingEvil?”WelcometoGoogleMembersofthegroup•ZhangJie•ZhouLiu•HuYan•ChenLiangrong•WuXiangkePart1：TheHistoryofGoogle•-.LarryPageSergeyBrinPageandBrinoriginallynicknamedtheirnewsearchengineBackRub,becausethesystemcheckedbacklinkstoestimatetheimportanceofasite.Eventually,theychangedthenametoGoogle,originatingfromamisspellingofthewordgoogle,thenumberonefollowedbyonehundredzeros,whichwaspickedtosignifythatthesearchenginewantstoprovidelargequantitiesofinformationforpeople.Originally,GoogleranundertheStanfordUniversitywebsite,withthedomaingoogle.stanford.edu.ThedomainnameforGooglewasregisteredonSeptember15,1997,andthecompanywasincorporatedonSeptember4,1998.Itwasbasedinafriend's(SusanWojcicki)garageinMenloPark,California.CraigSilverstein,afellowPhDstudentatStanford,washiredasthefirstemployee.backPart2：GooglecultureGoogleisfamousforhavinganinformalcorporateculture.OnFortunemagazine'slistofbestcompaniestoworkfor,Googlerankedfirstin2007and2008andfourthin2009and2010.Googlewasalsonominatedin2010tobetheworld’smostattractiveemployertograduatingstudentsintheUniversumCommunicationstalentattractionindex.Google’workers,havingfuns.HavingrestGoogle'scorporatephilosophyembodiessuchcasualprinciplesasyoucanmakemoneywithoutdoingevil,youcanbeseriouswithoutasuit,andworkshouldbechallengingandthechallengeshouldbefun.Google'sstockperformancefollowingitsinitialpublicofferinghasenabledmanyearlyemployeestobecompetitivelycompensated.Afterthecompany'sIPO,foundersSergeyBrinandLarryPageandCEOEricSchmidtrequestedthattheirbasesalarybecutto$1.Subsequentoffersbythecompanytoincreasetheirsalarieshavebeenturneddown,primarilybecausetheirmaincompensationcontinuestocomefromowningstockinGoogle.Before2004,Schmidtwasmaking$250,000peryear,andPageandBrineachearnedasalaryof$150,000.Asamotivationtechnique,GoogleusesapolicyoftencalledInnovationTimeOff,whereGoogleengineersareencouragedtospend20%oftheirworktimeonprojectsthatinterestthem.SomeofGoogle'snewerservices,suchasGmail,GoogleNews,Orkut,andAdSenseoriginatedfromtheseindependentendeavors.InatalkatStanfordUniversity,MarissaMayer,Google'sVicePresidentofSearchProductsandUserExperience,showedthathalfofallnewproductlaunchesatthetimehadoriginatedfromtheInnovationTimeOff.OnMarch2011,consultingfirmUniversumreleaseddatathatGoogleranksthefirstonlistofidealemployersbynearly25percentchosenfrommorethan10,000youngprofessionalsasked.March23,2010,GooglewithdrewfrommainlandChina.Hanhan,asuccessfulyoungwriter,said:theworldfamousinternetsiteshadleftusalone,China'sInternetbecameoneoftheworld'slargestLAN.MaybeHanhanisright,ormaybegoogleisright,buttheyjustmaybe.“Shutupyourmouth!Andbecareful!”istrue!PositioningTeensandyoungadults,Ages18-35businessadvertiserswebsurferAmajorityofusersknowGoogle•Manyuseitfirst•ManyusetheGoogleToolbarUsersofalltypespreferGoogle•Computerpeople•Librarians•Students•SeniorcitizensHowdoesGooglemakemoney?Adwords-andthepayperclickconcept.Minimumcostperclick(CPC):¥0.08Minimumpayment:¥100.002.AdsenseGoogleSearchAppliance$100/year(forupto5,000pages)to$2,250/year(forupto300,000,accordingtoGoogle);pricesbeyondthatneedcanbeprivatelydiscussedwithGooglenewgreatproducts-GoogleMaps,GoogleEarth,GoogleVideo,Gmail20GB-$5/yr80GB-$20/yr200GB-$50/yr400GB-$100/yr1TB-$256/yrAndslimrevenues.Mostoftherevenuesstillcomesfromitsownwebsites20GoogleProductsBloggerSearchscholarGoogleLocalPicasaDeskSearchMobileGoogleMiniVideoBookPrintGmailGlobeBBSOrkutMaps21SearchOlympicGames“picturesSearched397,000,000picturesGoogle(ImageSearch)22Source:TheKelseyGroup,December2003Search“NewYorkChinatown”MapRouteAddresstelephoneintroductionGoogle(GoogleLocal)23Google(GoogleMaps)24Google(Gmail)2GStoragespaceSearchfunction25Google(GoogleScholar)Searchsomepapersabout‘ChinaWTO’SearchresultsGoogleBookSearchThetoolcansearchthebookyouwanttoreadfromtheinternet,thenyouwillsaveyourmoneyandtimeGoogleToolbarGoogletoolbarisafreeIEplug-in,thefunctionisthatyoucansearchandbrowsethepageinformationanytimeGoogleNotebookit’saservicethatGoogleprovideswhichallowuserstoeasilystoreandtheinformationcollectedfromthewebsiteGoogleDeskSearchyoucansearchthedocumentinyourdiskthroughthistoolGoogleNewsProvidemorethan20nationsnewsinformationGoogleEarththemostfamiliarproducttous,youcanfindyourcity,houseorevenyourcaronit2970/20/10rule10%20%Core70%SearchAdsGoogleVideoGoogleTalkGmailLocalSearchDesktopSearchAdSenseBookSearchEnterpriseMobileSearchGoogleEarthAdSenseOfflineGoogleMoviesGoogleCodeGoogleReaderGoogleSuggestGooglePackOrkutWiFiGoogleAdsAdwords1.Googleintroducesasmart,innovativeandquiteriskybusinessmodel-Adwords.2.StilltodayAdwordsisthemainsourceofrevenuesofGoogleInc.31Well-targetedOnlyshowitforthepeoplewhointerestedin322.Widecoverage–Lotsofadvertisingplatform优质礼品网免费送货，货到付款，14天退换货注册即获优惠券。快来查看!、TencentGoogle.comCooperationwebsiteYesky、BOKEE、ifeng.com333.Multitudinousformsofadvertisingwords，pictures，videos，Interactiveadvertising。。。344.customersGoogle,46.50%百度,39.40%354.Customers0%20%40%60%1000元以下