制造质量

GMSOrientationBuilt-inqualityGMDAT/DIMCConfidentialVersionDate2003.03.12Slide1GMSBuilt-InQuality制造质量GMS不断改进员工参与标准化缩短制造周期制造质量制造工艺认证In-ProcessControl&Verification工艺控制与确认QualitySystemManagement质量体系管理QualityFeedback/Feed-forward质量反馈/前馈Built-InQuality制造质量制造质量WhatIsQuality?什么是质量？GroupDiscussion小组讨论定义•Qualityiswhatthecustomerperceivestobeacceptabletoachievehis/herenthusiasm•质量是客户感觉能够接受并满足其热忱的东西疯牛(DiseasedMeat病牛肉)PoorQualityMeansLostSales质量差意味着失去客户Firestone燧石(UnintendedAccidents)意外事故uninstalledshiftlock漏装移位锁定(SuddenAcceleration)突然加速:NotReportedDueToInsufficientSample样品不足不汇报()•J.D.PowerIQSTrendByBrand기대수준인지품질인지가치불평율충성도유지율DaewooHyundaiKiaNCSIByMakers-20022002제작사별NCSICustomerExpectationsPerceivedQualityPerceivedValueCustomerLoyaltyCustomerRetentionCustomerComplaints客户期望值感知质量感知价值客户埋怨客户忠诚客户保持力精品资料网GMSOrientationBuilt-inqualityGMDAT/DIMCConfidentialVersionDate2003.03.12Slide9GMS차종:순만족항목순불만족항목1122334455667788991010VoiceofCustomer客户意见客户意见차종만족사항불만족사항마티즈1.停车方便(Convenienceofparking)2.外观式样(Exteriorstyling)3.内部空间(Interiorroominess)4.节能(Fueleconomy)5.安全(Safety)1.外观式样(Exteriorstyling)2.内部空间(Interiorroominess)3.噪音与静音(Noiseandquietness)4.节能(Fueleconomy)5.空调性能(Airconditionerperformance)칼로스1.发动机性能(EnginePerformance)2.发动机噪音(EngineNoise)3.外观式样(Exteriorstyling)4.噪音与静音(Noiseandquietness)5.坐骑(Ride)L6매그너스1.节能(Fueleconomy)2.噪音与静音(Noiseandquietness)3.内部空间(Interiorroominess)4.坐骑(Ride)5.外观式样(Exteriorstyling)레조1节能(Fueleconomy)2.空调(Airconditioner)3.噪音(Noise)4.发动机噪音(EngineNoise)5.M/T转换(M/TShift)1.节能(Fueleconomy)2.OSRVM手工控制(ManualOSRVMcontrol)3.发动机噪音(Enginenoise)4.检查发动机点火(CheckEnginelight)5.法人形象(CorporateImage)1.节能(Fueleconomy)2.制动性能(Brakeperformance)3.喇叭性能(Speakerperformance)4.内饰品质(Interiorquality)5.喷涂质量差(Poorpaintquality)1.3排坐椅相称(Seatscomport:3rdline)2.节能(Fueleconomy)3.发动机启动(Poorenginestart)4.法人形象(CorporateImage)5.级别(Gradablity)制造质量•WhatisBuilt-In-Quality?什么是制造质量？•GroupDiscussion小组讨论什么是制造质量？•Definition定义Methodbywhichqualityisbuiltintothemanufacturingprocess,sothatdefectsareprevented,detected,andcountermeasuresareimplementedtopreventreoccurrence.指质量在生产过程中产生，因此可以预防、发现缺陷，以及采取措施防止缺陷再发生的方法。•Purpose意图Ensuresdefectsarenotpassedtothecustomer.确保不传递缺陷。设计师Suppliers供应商Production生产人员Dealers经销商Buyers采购员Sales&Marketing销售人员TheCustomerChain...CompanyPerspective客户链…公司远景Built-In-Quality制造质量总装Supplier供应商Paint涂装Body车身TheCustomerChain...ProductionPerspective客户链…公司远景EachProcessHasatLeastOne“Customer”andOne“Supplier”每个阶段至少有一个客户和一个供应商Built-In-Quality制造质量不要Accept接受Build制造Ship传递aDefect!缺陷SolveProblemsThroughTeamwork!团队合作解决问题！Built-In-QualityMotto制造质量口号SatisfyYourCustomer…满足你的客户–KnowYourCustomer!Whatwaterleaks?Idon’tseeanywaterleaks什么漏雨？我没发现漏雨。Thiscarwasn’tmadeonmyshiftTheproblemisPressShop.Thef