目录第一章开发信篇,1.1不同国家开发信模板1.2询盘式开发信模板1.3开门见山式开发信模板1.4新产品开发信模板1.5市场信息动态分享型开发信模板1.6客户鉴证式开发信模板…1.7问卷式开发信模板1.8邮件群式开发信模板1.9催眠式开发信模板1.10事件营销邮件模板1.11邮件营销模板-了解部分.第二篇回盘篇2.1—句式简单回盘邮件2.2准式回盘模板2.3模棱两可不详询盘的回复第三章报价篇第四章3.1范围报价3.2精准报价3.3报价单式报价3.4成本报价第四篇失联客户篇4.1邮件追踪小工具4.2客户未看邮件如何跟进4.3客户看了邮件未回复,如何跟进第五章样品篇5.1样品详情5.2请客户支付样品费的小技巧5.3样品派送详情5.4测样跟进小技巧第六章谈价篇6.1重心转移式谈价6.2价值主导型谈价模板6.3间接让步式谈价模板6.4直接让步式谈价模板6.5折中法谈价模板6.6二选一式谈价模板6.7客户鉴证式谈价模板6.8借力or换身份谈价模板第七章收款篇7.1做PI后确认账号7.2间接式催款7.3迂回式间接式催款第八章运输篇8.1告知客户船期8.2告知客户已发货加分小技巧8.3和客户确认单据8.4单据派送8.5单据送达确认8.6货到港提醒第九章售后篇9.1询问产品销售情况9.2了解最新市场动态9.3返单跟进9.4老客户的二次开发第十章客诉篇10.1第一时间回复10.2道歉井寻求客户的配合10.3再次跟踪实际解决效果第十一章节假日祝福篇11.1周月未祝福/分享11.2圣诞祝福11.3新年问候11.4感恩节祝福11.5万圣节日问候11.6中国传统佳节的分第一章开发信篇1.1不同国家开发信模板北美国家(美国,加拿大,墨西哥等)1.开门见山2.认真+时间概念3.简单4.PayPal5.企业邮箱not免费邮箱6.WenotIHiMrXX,GoodDay!QUALITYISOURCULTUREABCCo.,Ltd.(oneofthegreyhairforLEDmorethan16years.OurcorecompetenciesisAandB,ourmarketisUSA.OursalespitchisWITHUSYOURMONEYINSAFEYOURBUSINESSINSAFE.Hopefullytobe(yourhonestdealerandtrustworthysupplierinChina)BlowissomeofourbestsellerM/N产品foryourreference.WecanacceptpaymentbyPAYPAL(TheeasywaytopaymoneyforAmericancustomers)Plsdon'thesitatetocontactmeanytime.Tks&B.RSmartsousou(外贸人的智慧搜索)欧洲人(英,法,德,意等)1.追求质量2.时间很重要3.安全感4.证书和销售后服务HiXXXX,ABCCo.,Ltd.isLEDBusinessModelinChina.Wehadthehonortoservethe2ndbigdistributor/XXX公司inUK;XX公司inUSA;XXX公司inDubai;Allouritemsarecomingwithcertificationandwehavespecialteamworkforaftersalesservice.Wearereadyforsigningcontractwithyouincaseyouneedit,ashonestdealerwenevercrookourcustomers.(安全感)(TIMEISGOLD)foryouandforus.Sowehaveprofessionalproductionlineandstaffwhoaremakingnicequalityinshorttime.(质量,时间)Below/Attachmentisnewitemsandsomeinformationaboutourbestseller,ourfactoryandcertificate,hopewecanhavelongtermbusinesswithyouinnearfuture.Tks&B.RSmartsousou(外贸人的智慧搜索)中东客户1.喜欢大写+简单英文2.喜欢细节详尽一点邮件3.细节介绍公司和产品4.最好有直接插入产品图片和规格尺寸5.价格低6.慢热型7.品牌DearXXX,BEFOREREADINGMYEMAIL,PLSBESURETHATAMREALLYHOPEWECANBEFRIENDSEVENWEDONOTHAVEANYBUSINES.(用一种舒缓感觉拉近客户间的距离)WeABCSilicone10yearsProfessionalwithMiddleEASTMarket,WeHaveservedmanyofbiggestcompanyaroundtheworldsuchasA公司,B公司,C公司etc.(客户鉴证显示公司实力和产品质量)andwearetopincondensationandadditioncuredsiliconefiled.Wetrustyouwilllikeourqualityandourservice.Wecanofferyouveryperfectpricewithverynicequality.Andalsowecansigncontractwithyoutobemoresafe.Andwecanfullrefundmoneybacktoyouifthereisanyqualityproblem.Wetrustthatwithusyourmoneywillbeinsafeandyourbusinesswillbeinsafe.Asqualityisourculture,sohopeyougiveusachancetoserveyouandwebelievethatyouwillbehappywithus.Isendyousomeofourbestsellerdatasheet.Plscheckitasfollows---ContactmeifyouneedanyhelpinChina,andplsrememberIamreallyhopewecanbegoodfriendsevenyoudon'tdobusinesswithus,plsrememberthisisSmartsousou(外贸人的智慧搜索).Ths&B.RSmartsousou(外贸人的智慧搜索)南美(巴四,阿根廷,哥伦比亚,委内瑞拉等)1.英文不是很厉害,写简单一点单词2.喜欢提问的方式3.喜欢免费样品4.喜欢OEMH,Dearx×x,Areyouinterestedinsavingsomemoney?Areyouinterestingingoodqualitywithniceprice?Andareyouinterestedinsmallorderwithfastdelivery?(提问的方式投其所好)Soplsletyouknowwecanofferalltheseforyou,ABCSiliconeistheTOPrtvliquidsiliconefactoryinChinamorethan10years.Belowisourbestseller,plscheckit.Anyinterested,moreinformation&FREESAMPLE(免费样品投其所好)willbeprovidedforyourreference.Hopetohearfromyousoon.GoodBusinessStartHere!!Tks&B.RSmartsousou(外贸人的智慧搜索)澳洲客户(澳大利亚,新西兰等)1.认真爽快,乐于交朋友,对陌生人也经常一见如故2.价格:运抵澳大利亚并已完税的产品价格应比当地生产的同类产品或其它来源的产品价格低。3.可靠性:供货商必须能长期保证产品的质量,交货及时并保持联络。4.灵活性:供货商能接受小批量订货DearMr.XXX,It'sreallymypleasuretowritethisemailandIhopeevenwedon’tdobusinesswecanbegoodfriend,aswerealtylikeAustralianpeoplesomuch,asyouareverynice,friendlyandhonestinyourlifeandbusiness,sohopewecanbefriend,mynameisSmartsousou(外贸人的智慧搜索)fromABCSilicone,RTVLiquidsiliconeprofessionalmanufactureinChina.AndwegotyourinformationfromAlibaba.Wetrustthatourqualityandpricewillgiveyouanedgeoveryourcompetitors,Sohopewecanhavelongtermbusinesswithyou.BelowistheourbestsellerRTV-123,plscheckithopeyoulikeanyofthem,andfeelfreetocontactmeifthereisanyhelpIcandoforyouhereinChinaasreallyhopewecanbefriendevenwithoutbusiness.Hopetohearfromyousoon.Tks&B.RSmartsousou(外贸人的智慧搜索)1.2询盘式开发信模板1.如何写询盘式开发信?a.问明知故问的问题b.问二选一的问题,三选一的问题2.询盘式开发信的好处?a.回复率高b.比较容易找到负责人C.可以了解更多的目标客户信息,为后面给客户推荐最适合的产品做铺垫贸易商:Hi,Doyousellrtvsiliconeformolding?justlikeWacker4503?Tks&B.RSmartsousou(外贸人的智慧搜索)使用商:HiDoyousellartificialstone?Areyouamanufacturerordistributor?Tks&B.RSmartsousou(外贸人的智慧搜索)1.3开门见山式开发信模板ThisisSmartsousou(外贸人的智慧搜索)fromABCSilicone,GladtoknowyoufrommyfriendAlex(客户一种真实亲切的感觉,是朋友介绍的)thatyouareawonderfulartistsculptureinMexico.WeareleadingprofessionalmanufactureofrtvliquidsiliconeinChinamorethan16years.Asweknowyouusealotofsmooth-onsiliconeforsculpturescasting,right?HereI’mgladtotellyouthatoursiliconeRTV-123isverysimilartoMM25,butpriceismuchcheaperthanit(产品亮点);andthe2nddistributorCBDinUKhavealwaysboughtus3-5tons/monthinsteadofSmooth-onSilicone.(客户鉴证我司产品的价值魅力)so,weare100%confident(百分之百的相信)thatyouwillquitehappywithit.Wouldyouliketohaveatry?Ifso,FreeSample"ationwillbesentforyourevaluation(用免费样品吸引)Sincerely&B.RSmartsousou(外贸人的智慧搜索)1.4新产