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牛津高中英语(模块四·高一下学期)ProjectUnit1DevelopinganadcampaignUnit1课件描述：本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的广告宣传单来学习和使用英语。Project1DevelopinganadcampaignLead-inFromthetwogroupsofpictures,wecanseethatadscanbeseeneverywhereandtheyareplayingaveryimportantpartinourdailylife.ComprehensionListenandunderstand1.Whatisanadcampaign?2.Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Tobuildanadc_________StepOne*haveaclearg____andt_____audienceinmind;*doalittler_______andyoucanc_____rightm______fortherightpeople.StepTwo*gatheri_________fromyourresearch;*Itisimportanttoalwaystrytoa_____tothewayTheaudiencewillr_____.StepThree*usedifferentm____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudience.ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachReadingfordetailedinformation:MainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceReadandunderstand1.Whyisanti-smokingchosenasthesubjectoftheadcampaign?2.Whatisthemainaimoftheanti-smokingcampaign?Everyyearmillionsofpeoplearoundtheworlddieduetosmoking,whichcausesgreatdamagetothewelfareofthepeople.TherearehugenumbersofsmokersinAsia.Themainaimistodiscourageyoungpeoplefromsmoking.Readandunderstand3.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Wewilleducatethemaboutthebadeffectsofsmokingandhowsmokingaffectsthosepeoplesurroundingthem.Wewillshowhowsmokingisnotcoolorattractive,etc.LanguageFocusesUsefulwordsandexpressionsreachhavesth.inmindfigureoutemploydetermineinadvanceappealtoreactcareaboutbeconcernedwithpersonallyget…acrossputtogetherUsefulwordsandexpressionsduetopoisonouschemicalslungcancerdiscourage…from…convinceurgegiveupinform…about…shock…into…relatedtoHomework1.FinishEx.B1andB2onPage91.2.Writeashortpassageusingthephraseslisted.