广告行业薪酬报告样本

2010 薪酬调研网  2010‐1‐1 中国薪酬调研网薪酬调研报告 报告名称:广告行业薪酬福利调研报告（样本）调研地区:中国地区数据收集时间:20100101-20101231调研行业:传媒广告行业其他:分析本公司薪酬需提交数据中国薪酬调研网全国咨询热线：400-6363-638Mail:[e-mail] P2 目录第一部分薪酬福利调研简介································································································31.1名词解释·······················································································································31.2调研方法介绍···············································································································51.3数据环境介绍···············································································································7第二部分市场薪酬福利概况································································································82.1市场薪酬福利水平·······································································································82.2各职能序列薪酬福利水平························································································122.3各职能序列薪酬结构································································································142.4各岗位薪酬福利水平································································································15第三部分本公司薪酬福利市场分析·················································································183.1公司薪酬福利水平分析····························································································183.2员工薪酬福利水平分析····························································································233.3岗位薪酬内部公平性与外部竞争力分析·······························································25第四部分劳动及福利政策信息··························································································264.1福利报告及异地派遣································································································264.2毕业生起薪点及离职率····························································································274.3年度薪酬增长率········································································································294.4报告应用及薪酬设计·······························································································29中国薪酬调研网全国咨询热线：400-6363-638Mail:[e-mail] P3 第一部分薪酬福利调研简介1.1名词解释基础月薪：该岗位每月获得的税前基本工资（不含各种补贴、福利）。年度月薪数量：该岗位每年实际获得基本月薪的月数（如12个月）。年度基础现金收入总额：该岗位每年获得的税前基本工资总额。年度交通补贴：该岗位每年获得的用于工作内容相关的交通方面固定现金补贴。年度膳食补贴：该岗位每年获得的用于膳食的固定现金补贴。年度住房补贴：该岗位每年获得的用于租用、购买、修缮房屋的固定现金补贴。年度通讯补贴：该岗位每年获得的用于通讯方面的固定现金补贴。年度岗位津贴：该岗位每年因为工作岗位的特殊性而获得的固定现金补贴。年度其它补贴：该岗位每年获得的其它项目固定现金补贴（不含以上补贴项目）。年度补贴收入总额：该岗位每年获得的所有现金补贴收入总额。年度固定现金收入总额：该岗位每年获得的固定现金性收入总额（不含绩效）。年度绩效收入：该岗位每年获得的与个人绩效表现相关的现金性收入。年度加班费总额：该岗位每年由于超过规定工作量而获得的加班费总额。年度其他变动收入：该岗位每年获得的非固定、现金性收入（不含绩效及加班费）。年度变动收入总额：该岗位每年获得的销售提成、绩效奖金、加班费、股份、红利等非固定性的现金收入总额。年度现金收入总额：该岗位每年获得的所有现金形式的收入总额（税前）年度法定福利总额：国家规定公司每年为该岗位所缴纳的福利项目总额年度补充住房福利：该岗位每年获得的补充住房福利部分总额年度补充养老福利：该岗位每年获得的补充养老福利部分总额中国薪酬调研网全国咨询热线：400-6363-638Mail:[e-mail] P4 年度补充医疗福利：该岗位每年获得的各种补充医疗福利部分总额年度车辆福利：公司每年向该岗位提供配车或报销相关车辆费用总额自助福利额度：公司每年向该岗位提供自助福利的额度上限年度人事代理费：该岗位每年用于人事外包费用总额年度其他福利：该岗位每年获得的其他福利项目费用总额年度福利总额：该岗位每年获得的所有福利项目总额年度总薪酬：公司每年为该岗位所支付的薪酬福利总额分位值：表示被调查群体中有n%的数据小于此数值。n的大小反应市场的不同水平，通常使用P10、P25、P50、P75、P90来表示市场的不同水平。10分位值：表示有10%的数据小于此数值，反映市场的低端水平。25分位值：表示有25%的数据小于此数值，反映市场的较低端水平。50分位值（中位值）：表示有50%的数据小于此数值，反映市场的中等水平。75分位值：表示有75%的数据小于此数值，反映市场的较高端水平。90分位值：表示有90%的数据小于此数值，反映市场的高端水平。平均值：所有数据的平均值，反映市场的平均水平。偏离度：偏离度用于反映数据偏离某个标准的程度，其计算公式为：注：本报告中偏离度的概念反映各职位类别人员薪酬与市场薪酬之间的竞争性，以及反映单位薪酬与内部其他岗位薪酬的公平性。中国薪酬调研网全国咨询热线：400-6363-638Mail:[e-mail] P5 1.2调研方法介绍每个公司都需要获取可靠的和不断更新的市场薪酬和福利信息，以确保薪酬方案在市场上保持成本优势和竞争优势。中国薪酬调研网的整体薪酬调研向客户提供格式统一、准确和高质量的市场薪酬数据，完整覆盖薪酬福利的各个方面，包括所有形式的现金薪资、绩效激励和福利。该调研几乎包含了本行业中所有的标准岗位，覆盖性广，由此实现了在本行业内进行薪酬和福利等人力资源信息的比较。■中国薪酬调研网整体薪酬调研将薪酬分为四大组成部分：C年度基础现金收入(S1)(月度基本工资X发放工资的月数)C年度固定现金收入(S2)(S1+其他固定的或法定的补贴收入)C年度总现金收入(S3)(S2+变动现金收入总额)C年度总薪酬(S4)(S3+福利总额)注：以上相加关系为概念举例，由于分位排列关系，在之后的报告中数据并不实际等于。中国薪酬调研网的专家将与参与调研的公司紧密合作，并在职位匹配和/或职位评估的过程中提供支持。我们将提供给客户一种简单且便于操作的职位评估工具，为处理非标准岗位提供了充分的灵活性。中国薪酬调研网全国咨询热线：400-6363-638Mail:[e-mail] P6 ■中国薪酬调研网薪酬调研覆盖的行业和地区：地区、行业列表︱Region&IndustryList地区（Region）：北京市Beijing上海市Shanghai广州市Guangzhou深圳市Shenzhen杭州市Hangzhou南京市Nanjing武汉市Wuhan成都市Chengdu重庆市Chongqing西安市Xi'an昆明市Kunming大连市Dalian济南市Jinan青岛市Qingdao沈阳市Shenyang长沙市Chasha……行业︱Industry信息技术和互联网(计算机软硬件，通讯)IT,TelecomandSoftware电子技术Electrical/ElectronicEngineering金融（银行，风险基金）Finance(Banking,VentureCapital)贸易Trading快速消费品（食品，饮料，化妆品）FastMovingConsumerGoods耐用消费品（服装，纺织，家具，家电，工艺品）DurableConsumerGoods咨询业Consulting生物/制药/保健/医药Biomedical/Pharmaceutical/Healthcare中国薪酬调研网全国咨询热线：400-6363-638Mail:[e-mail] P7 建筑/设计/装潢Construction/Design/Decoration酒店/餐饮Hotelandcatering广告业Advertising加工/制造（工业自动化，设备，零部件）Manufacturing化工/能源ChemicalEngineering/Energy交通/运输/物流Transportation/Logistic/Distribution批发和零售Wholesale&Retail房地产及中介RealEstate&Agency服务业Service所有行业AllIndustry1.3数据环境介绍参与调研公司类型：公司类型国有企业外资企业合资企业民营企业所占比例12.7％36.1％38.9％12.3％参与调研公司年营业额：年度营业额1亿以下1～10亿10－50亿50亿以上所占比例18.9％46.2％27.1％7.8％参与调研公司员工数量：年度营业额500人以下500～1000人1000～2000人2000人