商务信函英文写作(一)商务信件格式FormatsofCommerceLetters1.信头(letterheading)2.日期(date)3.封内地址(Insideaddress)4.称呼(greeting)5.正文(body)6.结尾(closing)7.签名(signature)8.打印名(printedname)信函的基本结构(TheBasicStructureofBusinessLetters)FormatsofcommerceLetters•商务信函要达到良好的沟通效果,一方面要撰写恰如其分的句子和段落,另一方面还必须运用恰当有效的信函格式。LayoutofaBusinessLetter商业信函的格式Threemajorforms1.IndentedForm缩行式(逐渐少用)2.BlockedForm齐头式(广受欢迎)3.Semi-blockStyle混合式/半齐头式ModifiedBlockedForm改良齐头式Indentedstyleiseasiertoread.Butitisrarelyusedinbusiness.Itisaslightlylessformalmodificationoffullblockformat.Somepeoplestilluseitforhandwrittenpersonalletters.Featuresoftheindentedformatinclude:Youraddressisontherighthandsideofthepage.Thedateisontheright.Theinsideaddressandgreetingisflushleft.Theclosing,signature,andprintednameareallindentedtotherighthalfofthepage.Thefirstlineofeachparagraphisindented,itstarts1cmfromthemargin.Alineisnotplacedbetweeneachparagraph.1.缩行式(IndentedStyle)56YangoRdBROGALAVIC332120October199845CarltonSt.GREENSCAPEVIC3467DearGreg,Itwasgreattohearfromyou.Icannotbelieveyouwillbeturning40nextmonth.Icanrememberourhighschooldayssowell.MywifeandIwouldbedelightedtocometoyour40thbirthdayparty.Wearereallylookingforwardtoit.Regards,JohnJohn2.齐(或平)头式(BlockStyle或Full—BlockStyle)Thecommonestlayoutforthebusinesslettertodayisknownastheblockedstyle.Itisconsideredthemostformal.Inthisstyleallnewlinesoftypingarerangedtotheleft,alltextstartsattheleftmargin.Featuresoffull-blockedformatinclude:AlltextstartsattheleftmarginNopunctuationinthegreetingNopunctuationintheclosingInsideaddress,greeting,closingandsignatureareallontheleftAnemptylineseparateseachparagraphFourspacesforthesignatureRadioProducts123MainRdCOVILLEVIC324116October1998RosaBellafioreGeneralTelevisionServices234GrandAveMONTPELLIERNSW2345DearMsBellafioreThankyouforyourinquiryaboutourradiocommunicationssoftware.Iamenclosingourbrochureandpricelistofourproducts.Ourcommunicationsproductsarewidelyusedandhaveaprovenrecordofvalueformoneyandreliability.Ifyouhavefurtherquestions,pleasecontactus.YourssincerelyJaneBrokerJaneBroker3.混合式(ModifiedBlockStyle)Thisformatisacombinationofindentedstyleandblockstyle,alltheparagraphsareblockedagainsttheleftmarginexceptletterheading,date,closingandsignaturetotherightofthecenterofthepaper.Featuresofamodifiedblockformatinclude:YouraddressisontherighthandsideofthepageThedateisontherighthandsideofthepageTheclosingisontherighthandsideofthepageThesignatureisontherighthandsideofthepageAnemptylineseparateseachparagraphInsideaddress,greetingandbodypartsallstartattheleftmargin3303WestValleyCoveRoundRock,Texas78664August5,1990PersonnelAssistantJDEmployeeCreditBankofTexasP.O.Box32345Austin,Texas78745DearPersonnelAssistant:IamwritingaboutyournewspaperadintheAugust1Austin-AmericanStatesmanconcerningyourneedforanexperiencedprogrammerinthedatabaseenvironment.IbelievethatIhavethequalificationsandexperiencethatyouarelookingfor.Enclosedyouwillfindaresume,whichwillgiveyouadditionalinformationonmybackgroundandqualifications.Iwouldwelcomeachancetotalkfurtherwithyouaboutthepositionyouareseekingtofill.Icanbereachedbyphonebetween9:00a.m.and6:00p.m.at(512)545-0098.Sincerely,VirginiaRementeriaVirginiaRementeriaWritingPractice1)Trytoanswerthefollowingquestions:a)Basedonwhatwehavelearned,whichisthemostformalformatforaletter?b)Ifparagraphsareindented,wherewillthesignaturebe?Full-Blockb)Ifparagraphsareindented,wherewillthesignaturebe?Indentedtotherighthalfofthepagec)Ifthedateisflushright,whereistheinsideaddressinindentedstyle?Flushleft2)Discussthecharacteristicofthethreeletterstylesyouhavelearned.3)WritealettertoMr.Johnson,invitehimtoattendtheanniversaryofyournineyearsofbusinessenterprise,useaproperformatandsignyourownname.