实用商务英语写作chapter 4

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经济与贸易学院国际贸易系王学惠©OverviewWelcometoChapter4.InChapter3,youlearnedhowto*draftadocumentand*reviseadocumenttomakesureitiscomplete.经济与贸易学院国际贸易系王学惠©cohesiveInthischapteryou'llcontinuetolearnhowtorevisewhatyouwrite.You'llconcentrateontheparagraphsofyourwrittendocuments.Inotherwords,you'lllearnhowtomakeyourparagraphscohesive.经济与贸易学院国际贸易系王学惠©ObjectivesBytheendofthischapter,you'llbeabletoreviseyourparagraphsandmakethemcohesive.Cohesive:whenallthepartsarerelatedtoformawhole.经济与贸易学院国际贸易系王学惠©2thingsYou'llmakeyourparagraphscohesivebylearningtwothings.*defineacohesiveparagraphand*writeacohesiveparagraphusing•atopicsentence•supportingsentencesand•transitions.经济与贸易学院国际贸易系王学惠©BeingCohesive:WhatIsAParagraph?Lookatthefollowingletter.InChapter3,yourevisedittomakeitcomplete.Butsomethingisstillwrong.Doyouknowwhatitis?经济与贸易学院国际贸易系王学惠©Letter22April200XMsFionaGreen100ClearwaterBayRoadSaiKungNTDearMsGreenPPSIrefertoyourrecentcommunication,andforyourinformationpleasebeadvisedthatthePPSdetailsandapplicationformweresenttoyouatanearlierdate.Ifyoucompleteandreturntheformtous,wecanprocessyourapplicationimmediately.Thankyouforyourkindattention.YourssincerelyCleverManCleverManManagerSmartBranch经济与贸易学院国际贸易系王学惠©What'swrongwiththisletter?Canyouseethatitonlyhasoneparagraph?theparagraphisverylong?thereareseveralunrelatedideasintheparagraph?经济与贸易学院国际贸易系王学惠©BeingCohesive:WhatIsAParagraph?Acohesiveparagraphisagroupofsentencesrelatedtooneanotherbyasingleideaorsubject.经济与贸易学院国际贸易系王学惠©RuleWhatyouhavejustlearnedcanbesummarisedinasimplerule:Newidea:newparagraph经济与贸易学院国际贸易系王学惠©CorrectletterDearMsGreenPPSIrefertoyourrecentcommunication.ForyourinformationpleasebeadvisedthatthePPSdetailsandapplicationformweresenttoyouatanearlierdate.Ifyoucompleteandreturntheformtous,wecanprocessyourapplicationimmediately.Thankyouforyourkindattention.YourssincerelyCleverMan经济与贸易学院国际贸易系王学惠©Thetensentencesbelowalldescribeamarket.*ThebuildingbetweenHenesseyRoadandLockhartRoadisthemarket.*Itwasbuiltin1875.*Themarketsellsfreshfood,likefish.*Italsosellsfruit.*Italsosellsvegetables.*Itusedtosellmeat.*Meatisnowsoldinthesupermarket.*Themarketisopensevendaysaweek.*Itisopenfrom7amto1pmandthenagainfrom4pmto8pm.*ItisclosedduringtheNewYearHoliday.经济与贸易学院国际贸易系王学惠©QuestionA:Ifyouwerewritinganessayonthesubjectofthemarketusingthesesentences,howmanyparagraphsdoyouthinkyouwouldneed?经济与贸易学院国际贸易系王学惠©B:Whatwouldbethemainideasofeachoftheseparagraphs?ThebuildingThefoodOpeningtimes经济与贸易学院国际贸易系王学惠©Thethreeparagraphsbelowcontainthetensentencesfromtheexerciseonthepreviousscreen.ThebuildingThebuildingbetweenHenesseyRoadandLockhartRoadisthemarket.Itwasbuiltin1875.ThefoodThemarketsellsfreshfood,likefish.Italsosellsfruit.Italsosellsvegetables.Itusedtosellmeat.Meatisnowsoldinthesupermarket.OpeningtimesThemarketisopensevendaysaweek.Itisopenfrom7amto1pmandthenagainfrom4pmto8pm.ItisclosedduringtheNewYearHoliday.经济与贸易学院国际贸易系王学惠©identifytheideaineachparagraphEachoftheseparagraphscontainsagroupofsentencesthatarerelatedtoasingleidea.*Paragraph1talksaboutthebuilding:whereit'slocatedandwhenitwasbuilt.Itdoesn'ttalkaboutanythingelse.经济与贸易学院国际贸易系王学惠©2-3Paragraph2talksaboutthedifferentkindsoffoodthatweresoldandaresoldnow.Itdoesn'ttalkaboutanythingelse.Paragraph3talksabouttheopeningtimes.Itdoesn'ttalkaboutanythingelse.经济与贸易学院国际贸易系王学惠©WhatIsATopicSentence?Inthissection,you'regoingtodiscovertwothings:•whatatopicsentenceisand•whatatopicsentencedoes.经济与贸易学院国际贸易系王学惠©TopsentenceInbusinesswriting,thetopicsentenceis:*usuallythefirstsentenceoftheparagraph*short,withonly7to10words*themostgeneralsentenceintheparagraph.经济与贸易学院国际贸易系王学惠©TopicSentence2Lookatthefollowingexampleofatopicsentence.ItdescribestheHSBCHomeMortgageLoan.OurHomeMortgageLoaneasesthestressofbuyingproperty.Ourtermsareverycompetitive.Theflexiblerepaymentscheduleenablesyoutobudgetyourexpenses.Inaddition,itgivesyouaclearpictureofyourfinancialcommitmentforthewholeperiod.经济与贸易学院国际贸易系王学惠©Doyouknowwhatatopicsentencedoes?Inbusinesswriting,thetopicsentence:•summarisesthemainideaoftheparagraph•helpsthereaderpredictwhattheparagraphisabout.经济与贸易学院国际贸易系王学惠©LetteragainLookagainattheexampleofthetopicsentencedescribingamortgageloan.Notethatthetopicsentence•summarisesthemainidea,iethataHomeMortgageLoaneasesthestressofbuyingproperty•suggeststherestoftheparagraphwilldescribehowtheLoaneasesthestress.经济与贸易学院国际贸易系王学惠©ExercisesIntheexercisebelow,eachgroupofsentencescouldformaparagraphiftheywerere-organised.Trytoidentifythetopicsentenceineachgroup,iethesentencethatshouldgofirst.Clickontheanswerthatyouthinkiscorrect.经济与贸易学院国际贸易系王学惠©1a.Yourstaffneedtofeelthatyouvaluetheirwork.b.Asateamleader,youfaceseveralchallenges.c.Staffalsowanttobetreatedasindividuals.d.Inaddition,youneedtomakethemawareoftheteam'swork.e.Throughyouractions,youmustearntheirrespect.经济与贸易学院国际贸易系王学惠©2a.Everyonealsoknowsinwhatareastheyneedtoimprove.b.Finally,everyoneknowswhatisexpectedoftheminthefuture.c.Inaddition,everyoneknowshowtheycanimprove.d.Agoodappraisalsystemproducesfourresults.e.Everyoneisawareoftheirachievements.经济与贸易学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