实用商务英语函电课件-Unit 1

Unit1BasicKnowledgeofBusinessLetterWritingAnintroductiontothecourseLesson1Lesson2Lesson3AnintroductiontothecourseBusinessEnglishCorrespondenceisanEnglishcourseforseniorcollegestudents,whichcombinestheinternationaltradepracticeandEnglish.Thiscourserequiresnotonlyteachingstudentsthebasicknowledgeofbusinessstepsinvolvedintheforeigntradepractice,butalsotrainingthemtobeforeigntradebusinessmen/womenorsalesmen,whoareabletonotonlynegotiatewithforeignersininternationalbusiness,butalsotranslateandwritebusinessEnglishletters.Anintroductiontothecourse•商务英语函电课是一门融国际贸易实务与英语为一体的大专院校高年级英语课，既要讲授对外贸易业务各个环节的知识，又要训练、培养能够磋商业务，又能撰写函电的外贸人才。AnintroductiontothecourseThroughlecturingonwritingstylesofbusinesslettersaswellasbusinesstermsanddifferentexpressions,andpracticingbusinessstepsinvolvedintheforeigntrade,thiscourseisdesignedtotrainandimprovestudents’workingcapabilityintheforeigntradebyhelpingthemhaveagoodcommandofbasicforeigntradetermsandupgradeskillsofapplyingexpressionscommonlyusedintheinternationalbusinessline.Anintroductiontothecourse本课程通过介绍外贸实务中各种英文业务函件、电传、电报等写作格式、商业术语和各种表达方法，并通过介绍对外贸易各环节的具体做法，使学生在提高英语水平的同时，熟练掌握对外贸易业务中常用的基本术语及表达技能，培养和提高他们的外贸业务工作能力。AnintroductiontothecourseThestepsofforeigntradecanbegenerallydividedinto2parts：•1.businessnegotiatingandconcluding,contract/agreementsigning;•2.contractperforming,includinginsurance,shipment,paymentandclaim,etc.Anintroductiontothecourse外贸业务环节大体上可以分为两部分：•1.磋商和成交业务、签订合同•2.履行贸易合同，包括保险、装运、支付、索赔等。Anintroductiontothecourse–ContentsThecoursemainlyfocusesonthelearningofbusinessEnglishlanguagepointsandskillsoftranslatingandwritingbusinessletters,therefore,studentsaregoingtolearnthefollowing:•1)thestandardlayout,typingformsandwritingprinciplesofbusinessEnglishletters;Anintroductiontothecourse–Contents•2)representativeletterexamples,usefulexpressions,popularbusinesstermsandbusinessterminologyandmajorshippingdocumentsaswellaseverystepofinternationalbusiness,suchasestablishingbusinessrelations;makingenquiries,makingoffers,replies,counter-offers;placingorders;acceptingorders,offers,ordecliningthem;concludingbusiness；Anintroductiontothecourse–Contents•makingshipment,effectinginsurance,packing；makingpayment,examiningL/Cs；lodgingandsettlingaclaim;andfillingmajorshippingdocuments;•3).skillstotranslateandwritebusinesslettersandtotranslateandfillin/makeoutmajorshippingdocuments.Anintroductiontothecourse–Contents•本课程主要学习商务英语的语言点及信函的翻译和拟写技巧，因此，学生要学习1)外贸书信的标准格式和打印格式；2)每一个贸易环节的信函实例、实用的表达式、常用的外贸术语和词汇以及主要的装运单据等，如：建立贸易关系；询盘、报盘、回复、还盘、下单；接受或拒绝订单、报盘等；业务成交；货物的发运、保险、包装；支付、审证；索赔和理赔；填制主要单证；3）信函的翻译和写作及主要单证的填制。Anintroductiontothecourse–Objectives1.toknowthestandardlayout,typingformsandwritingprinciplesofbusinessEnglishletters;2.tobeabletodevelopnewcustomers/clientsandexploitnewmarkets;3.tobeabletonegotiateandconcludebusiness;4.toknowhowtomakeshipment,effectinsuranceandpackgoods;Anintroductiontothecourse–Objectives5.toknowhowtomakepayment,andknowhowtouseflexiblepaymentmethods,howtovieworexaminelettersofcredittoavoidmistakes;6.tobeabletolodgeaclaimagainsttheotherpartyorsettleaclaimcourteously/politely;7.tobeabletotranslateandwritebusinesslettersandfillinmajorshippingdocuments.Anintroductiontothecourse–Objectives•了解外贸书信的标准格式和打印格式；能够发展客户，开拓新市场；能洽谈和成交业务；了解如何发运货物，为货物投保和包装货物；知道如何灵活运用付款方式、审核信用证，做到不出差错；能够向另一方提出索赔或理赔，在索赔中做到有理有节；能拟写和翻译信函并会填制主要的单证。Anintroductiontothecourse–TeachingConcept•Thiscourseisaveryoperationalcourse.Theteachingconceptofthiscourseiscombiningthetheoreticalknowledgeteachingwiththetraininganddevelopingofthestudents’internationalbusinessskills.StudentsareexpectedtobeabletoexpressthemselvesinEnglishineverystepofinternationaltrade,totranslateandwriteEnglishbusinessletters，andbeawareofmajorshippingdocumentsinvolvedininternationalbusiness.Anintroductiontothecourse–TeachingConcept•Concretelyspeaking,throughstudyofagreatmanyrepresentativeandpracticallettersintheinternationalbusinessandcorrespondentpractice,studentsareabletoexpressthemselvesinEnglishandwritelettersinbusinessstepsofestablishingbusinessrelations;makingenquiries,offers,counter-offers,replies;concludingbusiness;makingshipment;makingpayment;effectinginsurance;packinggoods;lodgingclaims,etc.,andabletoskillfullyusethemintheactualwork.Anintroductiontothecourse–TeachingConcept•Therefore,teachersofthiscourseareexpectednotonlytoteachthebasicprinciplesandthetheoreticalknowledgeofbusinesswritings——7C’sandbasicbusinessknowledge,butalsotofamiliarizestudentswithagreatnumberofcommonly-usedbusinessEnglishexpressions,includingwords,tradeterms,phrases,sentencepatternsandusefulexpressions,bystudyingandpractisingrepresentativecorrespondenceandshippingdocuments.Anintroductiontothecourse–TeachingConcept•Inthisway,studentsaretrainedtobequalifiedpersonnelindoingforeigntrade,beablenotonlytonegotiateandconcludebusiness,butalsototranslateandwritesuchbusinesslettersskillfullyintheirfuturecareer.Anintroductiontothecourse–TeachingConcept•本课程是一门操作性很强的课程。本课程基本教学理念是理论知识传授与外贸技能的训练和培养，即学生要具备对外贸贸易相关业务环节中的英语表达能力并能熟练翻译和撰写英语函电，还要熟悉主要的外贸单证。•具体而言，学生通过对外贸易业务磋商过程中各个环节往来函电实例的学习和大量实践，能够熟悉、掌